About Us

The world's leading authority on exchange-traded funds, ETF.com has delivered clear, independent and authoritative news, analysis and education about ETFs online and in print since 2001. The firm's marquee properties are its website, ETF.com, and its print publication, ETF Report.

ETF.com is a fully-owned, editorially independent subsidiary of Bats Global Markets, a leading global operator of exchanges and services for financial markets and the world's No. 1 market for ETF trading.


David Lichtblau



David Lichtblau serves as chief executive officer for ETF.com. Prior to assuming this role, he was chief operating officer and led the product management, marketing, operations and finance teams for ETF.com. Prior to ETF.com, David led the next-generation product line for portfolio managers and analysts at Thomson Reuters. He joined Thomson Reuters via the acquisition of StarMine, a startup that offered equity analytics and research tools for professional investors. As the first executive hire, David founded the product management, marketing and media relations teams. Prior to StarMine, he co-founded Stanford Technology Group, the company that pioneered relational online analytical processing for data warehouses that was acquired by IBM. David earned his B.S. in electrical engineering from Stanford University.

Drew Voros



Drew Voros is editor-in chief for ETF.com, where he supervises its media properties including ETF.com, ETF Report and newsletters. He has more than 25 years of experience in journalism, including serving as the longtime business editor for the Oakland Tribune and sister papers of the Bay Area News Group, as well as covering public entertainment companies for Hollywood trade papers Daily Variety and Variety. Drew is a graduate of the University of Southern California.

Fernando Rivera



Fernando Rivera is chief technology officer for ETF.com. He heads up all technological aspects of the corporation, including the design, development and operations of the company's websites, CRM and other systems, including the company's ETF Analytics platform.

Fernando has 20 years of experience designing and implementing Web-based applications and content-driven websites. He was previously founder and CEO of StarNetSys.com, a successful Web design and development firm based in Quito, Ecuador, which provided services to clients in the U.S. and Europe, including ETF.com and Dow Jones Indexes. ETF.com acquired StarNetSys in 2008.

Fernando works from the company's offices in Quito, where he oversees a team of 15 developers, designers and tech support personnel. He is a graduate of Pomona College.

Noel Smith



Noel d'Ablemont-Smith is executive vice president, global head of sales for ETF.com. Her responsibilities include overseeing the continued quality and expansion of print and digital websites and newsletter sales. Prior to this role, Noel was publisher and EVP of strategic sales for ETF.com, responsible for global growth on all media properties.

Prior to ETF.com, Noel was global publisher of aiCIO and VP of key accounts, PlanSponsor/Planadviser. In this role, she was responsible for global business development, leading a team of 10 global salespeople in print, digital, webcasts and events. From 1999-2009, Noel worked for Pensions & Investments, one of the top publications at Crain Communications, where she was the top sales performer, overseeing the No. 1 sales territory.

Noel has more than 20 years of sales experience and eight years in leadership experience in the B2B publishing and online media industries. She holds a B.S. from Trinity College.

Stephen Cheng



Stephen Cheng is responsible for the strategy and execution of ETF.com's digital growth. He has spent more than 10 years growing the digital presences of pure e-commerce sites (Alibris), consumer goods companies (Joby and Lowepro) and content sites (ETF.com). Stephen has an MBA in finance from the University of Illinois at Urbana-Champaign.