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The investment world was rocked by the news today that Hello Kitty is not actually a cat. But the pernicious mislabeling of some ETFs is even worse.
Movers and shakers in the ETF world are often just the opposite.
Be careful when making fruit-basket comparisons; you’re likely to come up with lemons.
With the S&P 500 topping 2,000, it’s worth understanding how you ended up in the wrong large-cap ETF.