Growth Marketing Manager

etf.com is seeking a Growth Marketing Manager who is passionate about building integrated marketing campaigns to drive user engagement and growth across the all etf.com media platforms (i.e site registration, newsletters, podcasts, video, and social). This hybrid role will report directly to the CMO. 

The ideal candidate will develop strategic marketing campaigns for ad sales, content creation, CRM, trade shows, brand awareness, social campaigns, and product launches.  The Growth Marketing Manager is a key member of our dynamic marketing team, responsible for driving growth and success for our brands through paid and organic ad campaigns. The ideal candidate will have project management and execution skills.  

Qualifications

• Create, manage, and analyze paid search, display and cpa campaigns across multiple search engines, ad networks and websites to ensure acquisition and conversion goals are met for all products (including site registration, podcast, video, webinars, newsletters etc.) 
• Lead strategic efforts promoting major product launches, and supporting go-to-market efforts for existing and new products 
• Lead strategy and enablement of A/B testing methodologies across the communications stack in an effort to continuously improve performance and optimize campaigns 
• Own all analytics and reporting to present to management monthly 
• Collaborate closely with cross-functional teams, including creative, content, and data teams, to develop high-performing ad creatives, copy, and targeting strategies that resonate with target audiences 
• Lead all webinar, virtual and in-person event platform production efforts and implementation  

Requirements

• 3-5+ years in growth/performance marketing experience; Publishing and finance background a plus 
• Degree in Marketing or relevant experience 
• Advanced skills in analytic and email marketing platforms (e.g., Google Analytics, Campaign Monitor etc.) 
• Strong presentation and communication skills (internal and external) 
• Advanced skill level at PowerPoint, Figma, Adobe, and other digital platforms 
• Ability to manage multiple priorities to meet deadlines in a dynamic environment 
• Self-starter who thrives in a fast-paced environment 
• Help shape the big picture but can roll up your sleeves to execute on the day-to-day tasks to get the job done 

About Us:

At etf.com we believe that creating a positive and fulfilling work environment is essential for our employee’ success and happiness.  In our organization, you’ll find a culture that fosters collaboration, respect, and open communication.  We value diversity and actively promote an inclusive atmosphere where every voice is heard and appreciated.  

Professional growth and development are at the core of our company culture.  We provide ample opportunities for learning, training, and advancement, recognizing that investing in our team is key to our collective success.  We believe that celebrating achievements and fostering sense of camaraderie are vital to a thriving workplace.  From team-building activities and social events to recognition programs, we ensure that hard work and dedication are acknowledged and rewarded.   

Join our team and become a part of a company culture that nurtures your talents, encourages your growth, and values your well-being.  Together, let’s create a positive and fulfilling work environment where everyone can thrive.