State Street Global Advisors (SSgA) has dropped the streetTRACKS brand name from its family of ETFs, and will consolidate all of its funds under the catchier "SPDRs" moniker.
The rebranding was to begin January 8, and is to be completed in stages throughout the year.
This is the second major rebranding of an ETF fund family in the past year, following Vanguard's decision to give up the unfortunate "VIPERS" moniker and call its ETFs, simply, "Vanguard ETFs."
At last a detailed examination of the real effect of unqualified dividends in an ETF portfolio. The actual effect is somewhat less than the hype around the issue.
PowerShares is on a roll, recently adding three more ETFs to its ever expanding product line up.