## [# Themes Launch Pushes Fee War in AI ETFs](/sections/news/themes-launch-pushes-fee-war-ai-etfs)
# Themes Launch Pushes Fee War in AI ETFs
The upstart ETF is hoping to compete on price against industry giants.
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[By Jeff Benjamin](/authors/jeff-benjamin)
Apr 30, 2024
Edited by: James Rubin
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Themes ETFs continued its sprint into the ETF market with its [**Robotics & Automation ETF (BOTT)**](https://www.etf.com/BOTT), which debuted last week as the New York-based issuer’s 12th fund since entering the space in December.
BOTT is a passive thematic fund that tracks the [Solactive Industrial Robotics and Automation Index](https://www.solactive.com/downloads/Guideline-Solactive-SOLIROBO.pdf) and is aiming to [compete on price](https://www.etf.com/sections/podcasts/thematic-etfs-issuer-debuts-sparking-fee-war) with an expense ratio of 35 basis points, or about 40% below the category average of 64 basis points.
“All else equal, funds with higher fees pose a greater drag on portfolio performance,” said Taylor Krystkowiak, Themes vice president and investment strategist.
ETFs have historically stood out by being unique, cheap or both. But with less than a year under its belt and with total assets across its funds hovering around just $30 million, Themes will have to hustle to compete with the likes of the $2.6 billion [**Global X Robotics and Artificial Intelligence ETF (BOTZ)**](https://www.etf.com/BOTZ) and the $1.7 billion [**Global X Artificial Intelligence & Technology ETF (AIQ).**](https://www.etf.com/AIQ)
But those two Global X ETFs, representing the largest AI funds, each charge 68 basis points. In fact, the eight largest [AI ETFs](https://www.etf.com/topics/artificial-intelligence), down to the $270 million **Invesco AI and Next Gen Software ETF (IGPT),** all charge more than BOTT.
## Themes ETFs Dives Into AI
The Themes lineup now includes eight thematic ETFs and four fundamental strategies, including exposure to artificial intelligence, cloud computing, cybersecurity, airlines, banks, gold miners and European luxury.
Recognizing the stiff competition in the ETF business, Krystkowiak said BOTT stands out for its lower fee and only investing in companies that have generated profits over the past 12 months.
“We are avoiding those companies that are trying to tap into the debt markets,” he said.
Krystkowiak doesn’t believe Themes is too small or too late to launch an ETF in the AI space because all the trends point toward rapidly increasing growth AI technologies.
He cites a report from the [World Economic Forum](https://www.weforum.org/publications/the-future-of-jobs-report-2023/digest/) predicting tasks performed by robots to jump from 34% today to 43% by 2027. And another report by the [International Federation of Robotics](https://ifr.org/img/worldrobotics/2023_WR_extended_version.pdf) forecasts a 21% increase in the use of robotics over the next decade.
“The space continues to post impressive growth rates,” Krystkowiak added. “Long term, this will continue to be a play.”
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Jeff Benjamin is the wealth management editor at etf.com, responsible for coverage related to the financial planning industry. This includes writing,… [View Bio](/authors/jeff-benjamin)
Related Topics [Artificial Intelligence](http://www.etf.com/topics/artificial-intelligence)
[Thematics](http://www.etf.com/topics/thematic-etfs)