##  [# ETF Investors Remain Bullish on Tech, Mag 7: Schwab](/sections/advisor-center/etf-investors-remain-bullish-tech-mag-7-schwab) 

 

# ETF Investors Remain Bullish on Tech, Mag 7: Schwab

 

 

### Younger investors are embracing innovation, customization.

 

 

 

 

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[By Jeff Benjamin](/authors/jeff-benjamin)

 Oct 15, 2024

 Edited by: Kent Thune 

 

 

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## Schwab Survey Reveals How ETF Investors View Markets

A new[ report](/sections/news/millennials-crave-bond-etfs-schwab-study) from Schwab Asset Management illustrates where and how ETF investors will be allocating money over the next year.

The report, based on a survey of 2,200 people, uncovers stark generational differences when it comes to investing and risk appetite.



 

## What Looks Good in 2025?

Asked where they plan to invest in the coming year, ETF investors lean toward domestic stocks, tech sector.

### Asset Type Bullishness

- U.S. equities: 55%
- Cryptocurrencies: 45%
- Bonds: 44%
- Alternatives: 19%

### Sector Bullishness

- Technology: 69%
- Growth stocks: 60%
- Value stocks: 56%
- Magnificent 7: 55%



 

## Most Important Factors When Choosing an ETF

ETF investors prioritize total cost, low expense ratios.

- Total cost: 57%
- Low expense ratio: 52%
- How well it tracks its index: 51%
- Reputation of ETF provider: 51%
- Portfolio manager experience/track record: 51%
- Historical returns: 49%



 

## Generational Differences

Boomers focus on cost while millennials prioritize index tracking.

### Importance of total cost:

- Boomers: 63%
- Gen X: 58%
- Millennials: 52%

### How well it tracks its index:

- Millennials: 55%
- Gen X: 49%
- Boomers: 47%



 

## Younger Investors Embrace Innovation

Millennial investors are more likely to invest in crypto ETFs and alternatives.

### Plan to invest in cryptocurrency:  
 

- Millennials: 62%
- Gen X: 44%
- Boomers: 15%

### Plan to invest in alternatives:  
 

- Millennials: 25%
- Gen X: 17%
- Boomers: 11%



 

## Appetite for Customization

Younger investors are more likely to invest with their values and use direct indexing.

### Interested in aligning investments with values:  
 

- Millennials: 56%
- Gen X: 37%
- Boomers: 21%

### Likely to invest in direct indexing:

- Millennials: 80%
- Gen X: 67%
- Boomers: 35%



 

## Investor Confidence

Millennials are optimistic about investing skills and taking higher risk while boomers have doubts.

###   
I have the skills to outperform the market:

- Millennials: 66%
- Gen X: 55%
- Boomers: 44%

### I prefer investments with higher potential returns/greater risk:

- Millennials: 61%
- Gen X: 57%
- Boomers: 51%



 

## ETF Investors vs. Non-ETF Investors

ETF investors feel more optimistic and more confident than non-ETF investors.

### I feel optimistic about the market:

- ETF investors: 73%
- Non-ETF investors: 62%

### I'm confident my portfolio would recover from a deep recession/black swan event:

- ETF investors: 75%
- Non-ETF investors: 58%

### I'm extremely confident I can meet desired investing outcomes:

- ETF investors: 49%
- Non-ETF investors: 30%



 

 



 

 

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 [ Jeff Benjamin Wealth Management Editor ](/authors/jeff-benjamin) 

 

 

  Jeff Benjamin is the wealth management editor at etf.com, responsible for coverage related to the financial planning industry. This includes writing,…   [View Bio](/authors/jeff-benjamin)

 



 

 


 Related Topics  [Schwab](http://www.etf.com/topics/schwab) 

 [Technology](http://www.etf.com/topics/technology) 

 [Growth](http://www.etf.com/topics/growth) 

 [Equity](http://www.etf.com/topics/equity)