##  [# Vanguard Squares Off With Financial Advisors](/sections/podcasts/vanguard-squares-financial-advisors) 

 

# Vanguard Squares Off With Financial Advisors

 

 

Jeff DeMaso, editor of the Independent Vanguard Adviser newsletter, explains where Vanguard’s bulked-up wealth management division might be heading.



 

 

 

 

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[By Advisor Insider Podcast](/authors/advisor-insider-podcast)

 Dec 17, 2024

 Edited by: Kent Thune 

 

 

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In this episode of Advisor Insider, host Jeff Benjamin talks with Vanguard-watcher Jeff DeMaso about the Vanguard Group’s latest push into the wealth management space.

Plans to create an Advice &amp; Wealth Management division from the existing advisory platform that already has more than $300 billion under advisement will present increased competition with the financial advisors buying low-cost [Vanguard ETFs ](https://www.etf.com/topics/vanguard)and mutual funds.

As DeMaso explains, Vanguard is not unique in directly competing with advisors, but if Vanguard’s low-cost reputation extends to the advice business, this will be a game changer.



 

 

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 [ Advisor Insider Podcast ](/authors/advisor-insider-podcast) 

 

 

  Join etf.com’s Wealth Management Editor, Jeff Benjamin, and special guests from the ETF industry in discussions that cater to financial advisors…   [View Bio](/authors/advisor-insider-podcast)

 



 

 


 Related Topics  [Vanguard](http://www.etf.com/topics/vanguard) 

 [Equity](http://www.etf.com/topics/equity)