##  [# IVV Attracts $10.1 Billion; Dividend ETFs See Big Inflows](/sections/daily-etf-flows/ivv-attracts-101-billion-dividend-etfs-see-big-inflows) 

 

# IVV Attracts $10.1 Billion; Dividend ETFs See Big Inflows

 

 

The leading iShares fund posted a massive $10.1 billion of inflows. Here are the daily ETF fund flows for March 21, 2025.



 

 

 

 

 [![DJ](/sites/default/files/styles/author_image_icon/public/2024-07/5.png?itok=LA-jevm_)](/authors/dj-shaw) 

[By DJ Shaw ](/authors/dj-shaw)

 Mar 21, 2025

 Edited by: David Tony

 

 

 [ + Follow ](/etf/login) 

     Share  <a class="a2a a2a_button_email"> Email </a><a class="a2a a2a_button_linkedin"> LinkedIn </a><a class="a2a a2a_button_facebook"> Facebook </a><a class="a2a a2a_button_x"> X (Twitter) </a> 

 

 

 

 

 

 

 

 

  
            googletag.cmd.push(function() {
                googletag.display('js-dfp-tag-article_page_302x26');
            });
    
    

 

 

  

 



 

 

  Loading 

 

 



 

 

The [**iShares Core S&amp;P 500 ETF (IVV)**](/ivv) pulled in $10.1 billion, boosting its total assets under management to $560 billion, according to etf.com daily fund flows data. The inflows came despite the S&amp;P 500 slipping 0.2% on Thursday as Wall Street's comeback attempt faltered following the Federal Reserve's forecast of two interest rate cuts in 2025.

Dividend-focused ETFs saw strong demand, with the [**Schwab US Dividend Equity ETF (SCHD)**](/schd) attracting $7.4 billion and the [**Vanguard High Dividend Yield Index ETF (VYM)**](/vym) pulling in $3.7 billion. The [**First Trust Rising Dividend Achievers ETF (RDVY)**](/rdvy) collected $3 billion, adding 18.5% to its total assets.

On the outflows side, the [**Vanguard Growth ETF (VUG)**](/vug) saw the largest redemptions at $1.8 billion. The [**Vanguard S&amp;P 500 ETF (VOO)**](/voo) lost $1.2 billion, while the [**Vanguard Dividend Appreciation ETF (VIG)**](/vig) experienced outflows of $1.2 billion.

U.S. equity ETFs dominated asset classes with $33.6 billion in inflows, while international equity funds gained $1.2 billion. Overall, the ETF industry saw $36.2 billion in total net flows, adding 0.3% to the industry's $10.6 trillion in assets under management.

## Top 10 Creations (All ETFs)

TickerNameNet Flows ($, mm)AUM ($, mm)AUM % Change[IVV](https://www.etf.com/ivv)[iShares Core S&amp;P 500 ETF](https://www.etf.com/ivv)10,106.47560,000.371.80%[SCHD](https://www.etf.com/schd)[Schwab US Dividend Equity ETF](https://www.etf.com/schd)7,425.4577,639.529.56%[VYM](https://www.etf.com/vym)[Vanguard High Dividend Yield Index ETF](https://www.etf.com/vym)3,650.5063,461.305.75%[RDVY](https://www.etf.com/rdvy)[First Trust Rising Dividend Achievers ETF](https://www.etf.com/rdvy)3,044.6416,480.2118.47%[DVY](https://www.etf.com/dvy)[iShares Select Dividend ETF](https://www.etf.com/dvy)2,401.3722,147.4610.84%[MOAT](https://www.etf.com/moat)[VanEck Morningstar Wide Moat ETF](https://www.etf.com/moat)1,782.8115,698.6711.36%[VXF](https://www.etf.com/vxf)[Vanguard Extended Market ETF](https://www.etf.com/vxf)1,732.9222,118.297.83%[IWM](https://www.etf.com/iwm)[iShares Russell 2000 ETF](https://www.etf.com/iwm)1,269.2665,547.541.94%[DGRO](https://www.etf.com/dgro)[iShares Core Dividend Growth ETF](https://www.etf.com/dgro)1,108.0131,445.133.52%[IWF](https://www.etf.com/iwf)[iShares Russell 1000 Growth ETF](https://www.etf.com/iwf)1,069.8397,815.991.09% 
            googletag.cmd.push(function() {
                googletag.display('js-dfp-tag-in_article_unit');
            });
    
    

 

 

## Top 10 Redemptions (All ETFs)

TickerNameNet Flows ($, mm)AUM ($, mm)AUM % Change[VUG](https://www.etf.com/vug)[Vanguard Growth ETF](https://www.etf.com/vug)-1,772.00148,541.90-1.19%[VOO](https://www.etf.com/voo)[Vanguard S&amp;P 500 ETF](https://www.etf.com/voo)-1,240.85619,524.04-0.20%[VIG](https://www.etf.com/vig)[Vanguard Dividend Appreciation ETF](https://www.etf.com/vig)-1,194.0689,461.62-1.33%[QMAR](https://www.etf.com/qmar)[FT Vest Nasdaq-100 Buffer ETF - March](https://www.etf.com/qmar)-379.85422.85-89.83%[OBIL](https://www.etf.com/obil)[US Treasury 12 Month Bill ETF](https://www.etf.com/obil)-285.68285.68-100.00%[LQD](https://www.etf.com/lqd)[iShares iBoxx $ Investment Grade Corporate Bond ETF](https://www.etf.com/lqd)-239.8729,961.50-0.80%[EMXC](https://www.etf.com/emxc)[iShares MSCI Emerging Markets ex China ETF](https://www.etf.com/emxc)-213.6014,946.58-1.43%[QUAL](https://www.etf.com/qual)[iShares MSCI USA Quality Factor ETF](https://www.etf.com/qual)-198.4348,986.46-0.41%[VLUE](https://www.etf.com/vlue)[iShares MSCI USA Value Factor ETF](https://www.etf.com/vlue)-183.726,851.86-2.68%[EFG](https://www.etf.com/efg)[iShares MSCI EAFE Growth ETF](https://www.etf.com/efg)-167.7112,997.78-1.29%## ETF Daily Flows By Asset Class

 Net Flows ($, mm)AUM ($, mm)% of AUMAlternatives0.099,448.880.00%Asset Allocation74.0523,416.340.32%Commodities ETFs343.65192,328.440.18%Currency14.12106,714.490.01%International Equity1,229.371,682,063.550.07%International Fixed Income141.46279,590.610.05%Inverse87.4813,397.740.65%Leveraged185.91106,958.530.17%US Equity33,610.056,532,846.480.51%US Fixed Income535.461,632,169.700.03%**Total:****36,221.63****10,578,934.75****0.34%***Disclaimer: All data as of 6 a.m. ET the date the article is published. Data are believed to be accurate; however, transient market data are often subject to subsequent revision and correction by the exchanges.*





 

 

 [ + Follow ](/etf/login) 

 [ DJ Shaw Finance Reporter ](/authors/dj-shaw) 

 

 

  A graduate of The University of Texas, Arlington with a BA in Communications, DJ has covered retirement plans, mortgage news, and financial advisor…   [View Bio](/authors/dj-shaw)

 



 

 


 Related Topics  [Equity](http://www.etf.com/topics/equity) 

 [Fixed Income](http://www.etf.com/topics/fixed-income) 

 [Bond](http://www.etf.com/topics/bond) 

 [Inverse ETFs](http://www.etf.com/topics/inverse-etfs)