##  [# The Big ETF Shift: Active, Crypto & AI Take Over in 2025](/sections/features/big-etf-shift-active-crypto-ai-take-over-2025) 

 

# The Big ETF Shift: Active, Crypto & AI Take Over in 2025

 

 

Investors are upping their ETF game, and it’s not just about low fees anymore.



 

 

 

 

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[By Talk ETFs](/authors/talk-etfs)

 Apr 10, 2025

 Edited by: David Tony

 

 

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In this episode of Talk ETFs, etf.com Senior Analyst Sumit Roy sits down with Tim Huver, managing director at Brown Brothers Harriman, to break down the latest [Global ETF Investor Survey](https://www.bbh.com/us/en/insights/investor-services-insights/2025-global-etf-investor-survey.html).

From the explosive growth of [active ETFs](https://www.etf.com/topics/active-management) to the surprising institutional demand for [crypto](https://www.etf.com/topics/crypto-etfs) and the rise of [AI-driven](https://www.etf.com/topics/artificial-intelligence) investment tools, the conversation reveals what’s really driving ETF adoption in 2025.

Plus, find out why expense ratios may no longer be a top concern for investors.



 

 

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 [ Talk ETFs ](/authors/talk-etfs) 

 

 

  Talk ETFs is a weekly video series hosted by etf.com’s Senior Analyst Sumit Roy. Episodes highlight up-to-the-minute investing trends and strategies…   [View Bio](/authors/talk-etfs)

 



 

 


 Related Topics  [ETF.com Videos](http://www.etf.com/topics/videos) 

 [Active Management](http://www.etf.com/topics/active-management) 

 [Crypto ETFs](http://www.etf.com/topics/crypto-etfs) 

 [Bitcoin](http://www.etf.com/topics/bitcoin) 

 [Ethereum](http://www.etf.com/topics/ethereum)