##  [# Bob Doll's Crossmark Debuts 2 New Active ETFs](/sections/etf-watch/bob-dolls-crossmark-debuts-two-new-active-etfs) 

 

# Bob Doll's Crossmark Debuts 2 New Active ETFs

 

 

\- Crossmark has launched two actively managed ETFs focused on large-cap growth and value stocks.  
\- Both funds exclude companies involved in alcohol, tobacco, gambling and certain other activities.  
\- Industry veteran Bob Doll expects value to outperform growth in second half.



 

 

 

 

 [![DJ](/sites/default/files/styles/author_image_icon/public/2024-07/5.png?itok=LA-jevm_)](/authors/dj-shaw) 

[By DJ Shaw ](/authors/dj-shaw)

 Jul 23, 2025

 Edited by: David Tony

 

 

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Crossmark Global Investments, led by industry veteran Bob Doll, has [launched](https://www.prnewswire.com/news-releases/crossmark-global-investments-launches-two-active-values-based-etfs-managed-by-industry-veteran-bob-doll-302511075.html) two new [actively managed ETFs](/topics/active-management) that combine traditional investment strategies with values-based screening, marking the firm's entry into the exchange-traded fund market.

The launch comes as investors increasingly seek investment options that align with their personal values while still pursuing competitive returns. The ETF market has seen growing demand for actively managed funds that offer an alternative to passive index tracking.

## Values-Based ETFs Begin Trading

The [**Crossmark Large Cap Growth ETF (CLCG)**](/clcg) and the [**Crossmark Large Cap Value ETF (CLCV)**](/clcv) began trading today on NYSE Arca, according to their prospectus. Both funds charge a 0.5% management fee and apply screening criteria that exclude companies involved in alcohol, tobacco, gambling, abortion services, adult entertainment, stem cell research using human embryos and recreational cannabis.

The growth fund's top holdings include [NVIDIA Corp. (NVDA)](/stock/nvda) at 15.2% of assets, [Microsoft Corp. (MSFT)](/stock/msft) at 10.6% and [Apple Inc. (AAPL)](/stock/aapl) at 8.5%, according to Crossmark. The value fund takes a different approach, with [Bank of America Corp. (BAC)](/stock/bac) leading at 3.1%, followed by [Wells Fargo &amp; Co. (WFC)](/stock/wfc) at 3.1% and [Cisco Systems Inc. (CSCO)](/csco) at just under 3%.

Both ETFs are managed by Bob Doll, who serves as president, CEO and chief investment officer at Crossmark, according to the prospectus. Doll joined the firm in May 2021 after holding senior roles at Nuveen, [BlackRock Inc. (BLK)](/stock/blk), Merrill Lynch Investment Managers and Oppenheimer Funds.

The screening process creates a list of prohibited investments that gets updated quarterly, according to the prospectus. For alcohol, tobacco and gambling exclusions, companies must derive 10% or more of revenues from these activities to be screened out.

 
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## Market Outlook Drives Strategy

In a CNBC [interview](https://www.youtube.com/watch?v=xygMpAr2o70), Doll said he expects value stocks to outperform growth in the second half. "Gun to my head, I think value beats growth for the second half of the year, largely because the largest sector within value, which is financials, we think will outperform technology."

Doll emphasized avoiding value traps while seeking growth catalysts, according to the interview. He looks for "free cash flow, rising free cash flow, inexpensive price to free cash flow, and then on profitability we want high and preferably rising return on equity."

The values-based approach focuses on both exclusions and positive attributes, according to the interview. "We won't own companies that make products that maim or kill people," Doll said, citing cigarettes as an example. The funds also give "extra credit" to companies that treat employees, customers, suppliers and communities well.

The launch addresses demand from financial advisors, according to the CNBC interview. Doll said he doesn't "get out of a meeting without some financial advisors saying, ‘Hey, when are you going to have ETFs?'"



 

 

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 [ DJ Shaw Finance Reporter ](/authors/dj-shaw) 

 

 

  A graduate of The University of Texas, Arlington with a BA in Communications, DJ has covered retirement plans, mortgage news, and financial advisor…   [View Bio](/authors/dj-shaw)

 



 

 


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