## [# 2025 ETF Inflows Reach New Record as VOO & IEMG Attract Cash](/sections/features/2025-etf-inflows-reach-new-record-voo-iemg-attract-cash)
# 2025 ETF Inflows Reach New Record as VOO & IEMG Attract Cash
ETF investors added $41 billion last week, pushing year-to-date inflows to a record $1.22 trillion.
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[By Sumit Roy ](/authors/sumit-roy)
Nov 24, 2025
Edited by: ETF.com Staff
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Investors added $41 billion to U.S.-listed ETFs during the week ending Nov. 21, according to data from Bloomberg. Year-to-date inflows climbed to a fresh record of $1.22 trillion, extending what is already the biggest year in ETF history.
The [**Vanguard S&P 500 ETF (VOO)**](/voo) led all funds with $7.7 billion of inflows, pushing its year-to-date haul to $120 billion.
Value ETFs also made a strong showing on the weekly leaderboard. The [**iShares S&P 500 Value ETF (IVE)**](/ive) took the No. 3 spot with $3.8 billion, bringing its total for the year to $8.1 billion, while the [**Vanguard Value ETF (VTV)**](/vtv) added $1 billion, lifting its 2025 intake to $10.1 billion.
The interest comes even as value stocks continue to lag the broader market. IVE is up 10% this year and VTV has gained 11.6%, compared to a 15% return for VOO.
Value wasn’t the only factor drawing fresh cash. The [**iShares MSCI USA Momentum Factor ETF (MTUM)**](/mtum) brought in $1.4 billion for the week and has gathered $4.1 billion year-to-date. MTUM is up 18% in 2025, comfortably ahead of the S&P 500.
International equities also saw strong demand. The [**iShares Core MSCI Emerging Markets ETF (IEMG)**](/iemg) took in $1.5 billion last week and has pulled in $15.3 billion this year. Emerging markets have outperformed U.S. stocks in 2025, and IEMG’s 28% gain is nearly double VOO’s return.
The [**Direxion Daily Semiconductor Bull 3X Shares (SOXL)**](/soxl) also cracked the top 10 with $1.2 billion of inflows. From October’s high to last Thursday’s low, the leveraged chip ETF fell 38%, a pullback some traders viewed as a buying opportunity.
On the fixed income side, the [**iShares 0-3 Month Treasury Bond ETF (SGOV)**](/sgov) and the [**Vanguard Short-Term Bond ETF (BSV)**](/bsv) ranked among the most popular funds of the week with inflows of $2.3 billion and $1 billion, respectively. The flows come as investors continue to position for an expected Fed rate cut next month.
## IBIT Sheds Assets
On the outflows side, the [**Invesco QQQ Trust (QQQ)**](/qqq) led with $3.1 billion. The [**iShares Russell 2000 ETF (IWM)**](/iwm) and the [**iShares MSCI USA Quality Factor ETF (QUAL)**](/qual) followed, each shedding $1.4 billion. IWM and QUAL have underperformed this year with gains of 9.4%, while QQQ is up 19%.
Other notable weekly outflows included the [**iShares Bitcoin Trust ETF (IBIT)**](/ibit), which saw $1.1 billion leave the fund. Bitcoin prices have been lagging and recently touched $80,500, about 36% below the record high of $125,000 set last month.
Investors also pulled $775 million from the [**iShares 20+ Year Treasury Bond ETF (TLT)**](/tlt). The 30-year Treasury yield was last around 4.68%, roughly 10 basis points lower than where it started the year.
*Source: Bloomberg*
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[ Sumit Roy Senior ETF Analyst ](/authors/sumit-roy)
Sumit Roy is the senior ETF analyst for etf.com and author of (Don't) Invest Like a Pro. He creates a variety of content for the platform, including… [View Bio](/authors/sumit-roy)
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