## [ETF.com Surveys: Latest Advisor & Investor Insights](/etfcom-surveys-latest-advisor-investor-insights) # ETF.com Surveys: Advisor & Investor Insights Get a pulse on the ETF market with ETF.com's latest survey results. This collection brings together what financial advisors, investors, and industry participants are actually thinking and doing — from shifting portfolio allocations and risk appetite to emerging product trends shaping the ETF landscape. Browse the surveys below for data-driven insights you can use to benchmark your own views and stay ahead of where the market is heading. Get a pulse on the ETF market with ETF.com's latest survey results. This collection brings together what financial advisors, investors, and industry participants are actually thinking and doing — from shifting portfolio allocations and risk appetite to emerging product trends shaping the ETF landscape. Browse the surveys below for data-driven insights you can use to benchmark your own views and stay ahead of where the market is heading. ### What matters most when choosing an ETF? We polled the ETF.com community on expense ratio, the underlying index, liquidity, fund size, and issuer reputation. Here's how the results shook out. [See the Results](https://www.etf.com/sections/etf-basics/etfcom-reader-survey-what-matters-most-when-choosing-etf) ### Where ETF Investors Stand Right Now We asked ETF.com readers — individual investors and advisors alike — how they're feeling about the markets and positioning their portfolios. See the full results and how your view compares. [See the Results](https://www.etf.com/sections/news/etfcom-reader-survey-where-investors-stand-right-now) ### What actually drives ETF liquidity? **Sponsored by MFS**, we polled the ETF.com community on daily trading volume, holdings liquidity, fund size, and number of market makers. Here's how they shook out. [See the Results](https://www.etf.com/mfs-results-polling-page) ### The Results Are In: Your Favorite Investment Topics We asked ETF.com readers — individual investors and advisors alike — which investment topics matter most to them. See the full results and how your interests compare. 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