##  [# Are Thematic ETFs a $300B Trap for Everyday Investors?](/sections/equity/are-thematic-etfs-300b-trap-everyday-investors) 

 

# Are Thematic ETFs a $300B Trap for Everyday Investors?

 

 

It’s never been more important to look before you leap, at least for everyday investors looking to chase the most recent thematics-based trade. The real truth is that thematic ETF popularity isn’t translating into performance, and this week’s ETF Zoo crew digs into why.



 

 

 

 

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[By ETF Zoo Podcast](/authors/etf-zoo-podcast)

 Jun 24, 2026

 Edited by: ETF.com Staff

 

 

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Thematic ETFs are a rapidly growing category approaching 400 funds and $300 billion in assets. However, over 60% of thematic ETFs have a Sharpe ratio below 1.0, meaning most aren't delivering strong risk-adjusted returns despite their popularity among investors seeking exposure beyond benchmark heavyweights. What’s more, the due diligence burden falls squarely on the investor when venturing into thematic or sector/industry funds, contrasting that with active core strategies where the manager bears more responsibility.

From the labeling problem in thematics to the growing overlap of holdings, don’t miss this week’s Zoo crew thoughts on all things thematic. ETF Zoo host Dave Nadig, President &amp; Director of Research at ETF.com is joined this week by freelancer Lara Crigger; Mike Akins, founding partner of ETF Action; and Todd Sohn, Senior ETF &amp; Technical Strategist at Strategas Securities.

Curious for more? Tune into the [**full episode**](https://www.etf.com/sections/podcasts/etf-zoo-leveraged-etf-frenzy-picks-momentum) that covers SpaceX IPO ETF shenanigans, leveraged and inverse investing by the numbers, and recent developments in the ongoing ETF share class rollout.



 

 

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  Welcome to ETF Zoo, the podcast where we check into recent happenings in the wild world of ETFs. Hosts Dave Nadig, President and Director of Research…   [View Bio](/authors/etf-zoo-podcast)

 



 

 


 Related Topics  [Equity](http://www.etf.com/topics/equity) 

 [Thematics](http://www.etf.com/topics/thematic-etfs) 

 [Active Management](http://www.etf.com/topics/active-management) 

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