##  [# New Age Alpha: The Hidden Risk In Your Portfolio](/sections/etf-industry-perspective/new-age-alpha-hidden-risk-your-portfolio) 

 

# New Age Alpha: The Hidden Risk In Your Portfolio

 

 

How human behavior leads to mispricing and causes you to invest in losing stocks.



 

 

 

 

 [![New_age_alpha_200x200.jpg](/sites/default/files/styles/author_image_icon/public/2023-02/New_age_alpha_200x200.jpg?itok=ibea2EYC "New_age_alpha_200x200.jpg")](/contributors/new-age-alpha) 

[By New Age Alpha](/contributors/new-age-alpha)

 Apr 28, 2021

 Edited by: New Age Alpha

 

 

     Share  <a class="a2a a2a_button_email"> Email </a><a class="a2a a2a_button_linkedin"> LinkedIn </a><a class="a2a a2a_button_facebook"> Facebook </a><a class="a2a a2a_button_x"> X (Twitter) </a> 

 

 

 

 

 

 

 

 

  
            googletag.cmd.push(function() {
                googletag.display('js-dfp-tag-article_page_302x26');
            });
    
    

 

 

  

 



 

 

  Loading 

 

 



 
            let duration = 0, percent = '0', new_percent = '';
            jwplayer("etfVideo").setup({
                playlist: "https://cdn.jwplayer.com/v2/media/JuDd6BF0",
                aspectratio: "16:9",
                autostart: "viewable",
                ga: {}
            });
            jwplayer().on('time', function(e) {
                duration = e.duration
                if (e.position >= duration * 0.25){
                    percent = '25';
                } 
                if (e.position >= duration * 0.50){
                    percent = '50';
                } 
                if (e.position >= duration * 0.75){
                    percent = '75';
                } 
                if (e.position == duration){
                    percent = '100';
                }
                if (new_percent != percent){
                    // GTM Datalayer - Video Event
                    dataLayer.push({
                        'event': 'video',
                        'video_id': 'JuDd6BF0',
                        'video_percent': percent,
                        'video_url': 'http://www.etf.com/markdownify/node/71659' 
                    });
                    new_percent = percent;     
                }
            });
         

 



 

 

*\[This ETF Industry Perspective is sponsored by New Age Alpha.\]*

For access to the H-Factor System and to learn more about our products, talk to a portfolio specialist.

 To schedule a time, visit the link: [avoidthelosers.com](https://www.newagealpha.com/connectwithus)

On May 20, we will discuss Investing, gambling &amp; gamification. Register for free [here](https://www.etf.com/webinars/investing-gambling-gamification-new-market-dynamics-demand-new-portfolio-risk?utm_source=nweb&utm_medium=article&utm_campaign=NAA2).

Julian Koski and Andy Kern of New Age Alpha explain their company's investment philosophy, which focuses on avoiding losing stocks. The firm's philosophy revolves around the H Factor, which basically measures how much a stock's price has been distorted by human emotion and bias such that the price is no longer justified by its financial statements.



 

 

 [ New Age Alpha ](/contributors/new-age-alpha) 

 

 

    [View Bio](/contributors/new-age-alpha)

 



 

 


 Related Topics