##  [# The Cost Of Focusing Exclusively On ETF Fees](/sections/news/cost-focusing-exclusively-etf-fees) 

 

# The Cost Of Focusing Exclusively On ETF Fees

 

 

Vanguard’s Rich Powers on lagging advisor adoption of ETFs that don’t fall into the “low-cost core” category.



 

 

 

 

 [![CinthyaMurphy_200x200.png](/sites/default/files/styles/author_image_icon/public/2023-02/CinthyaMurphy_200x200.png?itok=W3VI_sZv "CinthyaMurphy_200x200.png")](/contributors/cinthia-murphy) 

[By Cinthia Murphy](/contributors/cinthia-murphy)



 Edited by: Cinthia Murphy

 

 

     Share  <a class="a2a a2a_button_email"> Email </a><a class="a2a a2a_button_linkedin"> LinkedIn </a><a class="a2a a2a_button_facebook"> Facebook </a><a class="a2a a2a_button_x"> X (Twitter) </a> 

 

 

 

 

 

 

 

 

  
            googletag.cmd.push(function() {
                googletag.display('js-dfp-tag-article_page_302x26');
            });
    
    

 

 

  

 



 

 

  Loading 

 

 



 
            let duration = 0, percent = '0', new_percent = '';
            jwplayer("etfVideo").setup({
                playlist: "https://cdn.jwplayer.com/v2/media/8T06pCuj",
                aspectratio: "16:9",
                autostart: "viewable",
                ga: {}
            });
            jwplayer().on('time', function(e) {
                duration = e.duration
                if (e.position >= duration * 0.25){
                    percent = '25';
                } 
                if (e.position >= duration * 0.50){
                    percent = '50';
                } 
                if (e.position >= duration * 0.75){
                    percent = '75';
                } 
                if (e.position == duration){
                    percent = '100';
                }
                if (new_percent != percent){
                    // GTM Datalayer - Video Event
                    dataLayer.push({
                        'event': 'video',
                        'video_id': '8T06pCuj',
                        'video_percent': percent,
                        'video_url': 'http://www.etf.com/markdownify/node/71953' 
                    });
                    new_percent = percent;     
                }
            });
         

 



 

 



 

 

 [ Cinthia Murphy ](/contributors/cinthia-murphy) 

 

 

  Cinthia Murphy is head of digital experience, advocating for the user in all that etf.com does. She previously served as managing editor and writer…   [View Bio](/contributors/cinthia-murphy)

 



 

 


 Related Topics  [Equity](http://www.etf.com/topics/equity) 

 [Smart-Beta](http://www.etf.com/topics/smart-beta) 

 [Fixed Income](http://www.etf.com/topics/fixed-income)