##  [# Inside ETFs: Why Low Cost Is A Winning ETF Idea](/sections/news/inside-etfs-why-low-cost-winning-etf-idea) 

 

# Inside ETFs: Why Low Cost Is A Winning ETF Idea

 

 

State Street’s Archard calls for smart-beta and ESG ETFs to drive growth.



 

 

 

 

 [![DaveNadig](/sites/default/files/styles/author_image_icon/public/2025-08/image%20116%20%281%29.png?itok=Eli_nvUJ "DaveNadig")](/contributors/dave-nadig) 

[By Dave Nadig ](/contributors/dave-nadig)

 Mar 01, 2019

 Edited by: Dave Nadig 

 

 

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State Street’s Global Head of SPDR Product Noel Archard sees investor appetite for low-cost ETFs, and calls for smart-beta and ESG ETFs to drive growth ahead.



 

 

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 [ Dave Nadig President &amp; Director of Research ](/contributors/dave-nadig) 

 

 

  Prior to becoming chief investment officer and director of research at ETF Trends, Dave Nadig was managing director of etf.com. Previously, he was…   [View Bio](/contributors/dave-nadig)

 



 

 


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 [Equity](http://www.etf.com/topics/equity) 

 [Emerging Markets](http://www.etf.com/topics/emerging-markets) 

 [Smart-Beta](http://www.etf.com/topics/smart-beta) 

 [ESG](http://www.etf.com/topics/esg)