##  [# ETF Week: PowerShares Rebranding; Launch Front Quiet](/sections/daily-etf-watch/etf-week-powershares-rebranding-launch-front-quiet) 

 

# ETF Week: PowerShares Rebranding; Launch Front Quiet

 

 

Plus, several unique filings in the spotlight this week.



 

 

 

 

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[By ETF.com Staff](/contributors/etfcom-staff)

 Apr 27, 2018

 Edited by: ETF.com Staff

 

 

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This week was very quiet when it came to launches, with no new funds entering the market. However, there was some significant news: Invesco announced it would be abandoning the PowerShares brand name, and all its ETFs would simply carry the Invesco name. There were also some very interesting filings, with WisdomTree taking a page from Vanguard’s book on factors, and ProShares going all in on the “death of traditional retail” theme.

Below is a roundup of the key events in the ETF space during the week of April 23:

**Filings**

- WisdomTree plans [actively managed multifactor international ETFs](https://www.etf.com/sections/daily-etf-watch/wisdomtree-plans-factor-approach)
- ProShares files for long-only, unleveraged [online retail fund](https://www.etf.com/sections/daily-etf-watch/proshares-files-retail-etf)
- Goldman Sachs seeks to add a [TIPS fund](https://www.etf.com/sections/daily-etf-watch/tips-bond-etf-planned) to its lineup
- Pacer filing outlines plans for [seasonal sector rotation family](https://www.etf.com/sections/daily-etf-watch/filing-details-seasonal-sector-etfs)

**Other Key Events**

- Invesco announced it [will eliminate the PowerShares](https://www.etf.com/sections/daily-etf-watch/invesco-eliminating-powershares-brand) brand and all its ETFs will carry the Invesco name

*Contact Heather Bell at <hbell@etf.com>*



 

 

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