##  [# Why Smart Beta Deserves Your Attention](/sections/webinars/why-smart-beta-deserves-your-attention) 

 

# Why Smart Beta Deserves Your Attention

 

 

The new normal of low returns has taken hold and investors are looking for answers.



 

 

 

 

 [![sharon_french_100x66.jpg](/sites/default/files/styles/author_image_icon/public/2023-02/sharon_french_100x66.jpg?itok=S9GPVOw3 "sharon_french_100x66.jpg")](/contributors/sharon-french) 

[By Sharon French](/contributors/sharon-french)

 Sep 29, 2016

 Edited by: Sharon French

 

 

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The new normal of low returns has taken hold and investors are looking for answers. Many have turned to non-traditional strategies, but will they deliver outperformance?

 Join Inside ETFs and OppenheimerFunds as we explore how factor-based investment strategies can be used to construct portfolios with the potential for enhanced returns. This 60-minute webinar will focus on evaluating specific smart beta investment strategies and how new approaches like revenue weighting can create factor tilts that drive outperformance.





 

 

 [ Sharon French Head of Beta Solutions ](/contributors/sharon-french) 

 

 

  Sharon French is OppenheimerFunds' head of Beta Solutions. She leads the strategy, development, and implementation of the firm’s smart beta products…   [View Bio](/contributors/sharon-french)

 



 

 


 Related Topics  [Smart-Beta](http://www.etf.com/topics/smart-beta)