##  [# ETF Evolution: Emergence of Nontraditional Indexing](/sections/webinars/etf-evolution-emergence-nontraditional-indexing) 

 

# ETF Evolution: Emergence of Nontraditional Indexing

 

 

Nontraditional index strategies are redefining the ETF space, making up an increasing percentage of assets with stronger growth than the broader space. The language defining the category, however, is undisciplined, with an array of labels that lack precision.



 

 

 

 

 [![Olly](/sites/default/files/styles/author_image_icon/public/2023-12/417x521-Olly-Ludwig.JPG?itok=o5Z668Q0)](/contributors/olly-ludwig) 

[By Olly Ludwig](/contributors/olly-ludwig)



 Edited by: Olly Ludwig

 

 

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Nontraditional index strategies are redefining the ETF space, making up an increasing percentage of assets with stronger growth than the broader space. The language defining the category, however, is undisciplined, with an array of labels that lack precision. Irrespective of labels, professional investors are increasingly assessing and adopting these strategies, with a focus on product design and implications for use.

 This webinar will address the economic theories, investment practices and portfolio construction developments that are propelling this trend. It will also examine the real-world investor needs that are driving innovation as well as potential applications of these strategies.



 

 

 [ Olly Ludwig Managing Editor ](/contributors/olly-ludwig) 

 

 

  Olly Ludwig is the former managing editor of etf.com. Previously, he was a financial advisor at Morgan Stanley Smith Barney and an editor at Bloomberg…   [View Bio](/contributors/olly-ludwig)

 



 

 


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