##  [# From Idea To Market: A Step-by-Step Timeline for Launching an ETF](/sections/webinars/idea-market-step-step-timeline-launching-etf) 

 

# From Idea To Market: A Step-by-Step Timeline for Launching an ETF

 

 

While the idea of an ETF is straightforward and transparent, bringing one to market is not.



 

 

 

 

 [![etf](/sites/default/files/styles/author_image_icon/public/2023-03/etf_com_logo.png?itok=tX9VZitZ "etf")](/contributors/todd-h-westby) 

[By Todd H. Westby](/contributors/todd-h-westby)

 Mar 10, 2016

 Edited by: Todd H. Westby

 

 

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While the idea of an ETF is straightforward and transparent, bringing one to market is not. Understand how the process works, typical pitfalls, best practices, and more importantly, what to expect at every step on the road.





 

 

 [ Todd H. Westby CEO ](/contributors/todd-h-westby) 

 

 

  Todd Westby is CEO of T Hayes Consulting LLC, where he helps asset management firms develop effective ETF strategies. Westby has served as a senior…   [View Bio](/contributors/todd-h-westby)

 



 

 


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