##  [# Investing in KPOP Not Just About Returns](/sections/news/investing-kpop-not-just-about-returns) 

 

# Investing in KPOP Not Just About Returns

 

 

 Jangwon Lee, chief executive of CT Investments and Contents Technologies, discusses his new K-pop ETF.



 

 

 

 

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[By Talk ETFs](/authors/talk-etfs)

 Mar 22, 2023

 Edited by: Talk ETFs

 

 

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K-pop is a global phenomenon. From BTS to Blackpink, Korean pop artists are beloved around the world. But it’s not just about music. South Korea has spawned global hits across entertainment genres, something that the [**KPOP and Korean Entertainment ETF (KPOP)**](https://www.etf.com/KPOP) seeks to capitalize on. [etf.com](https://etf.com) Senior Analyst Sumit Roy sits down with Jangwon Lee, chief executive of CT Investments and Contents Technologies, to learn more.



 

 

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  Talk ETFs is a weekly video series hosted by etf.com’s Senior Analyst Sumit Roy. Episodes highlight up-to-the-minute investing trends and strategies…   [View Bio](/authors/talk-etfs)

 



 

 


 Related Topics  [Thematics](http://www.etf.com/topics/thematic-etfs) 

 [South Korea](http://www.etf.com/topics/south-korea) 

 [Asia-Pacific](http://www.etf.com/topics/asia-pacific) 

 [Emerging Markets](http://www.etf.com/topics/emerging-markets) 

 [Equity](http://www.etf.com/topics/equity)