##  [# Inside ETFs: Bond Is Back & Breaking New Ground](/sections/news/inside-etfs-bond-back-breaking-new-ground) 

 

# Inside ETFs: Bond Is Back & Breaking New Ground

 

 

Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors.



 

 

 

 

 [![HeatherBell_green_bg](/sites/default/files/styles/author_image_icon/public/2023-03/heather2.png?itok=5J9vBlda)](/contributors/heather-bell) 

[By Heather Bell](/contributors/heather-bell)

 Mar 02, 2018

 Edited by: Heather Bell

 

 

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Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors.

*(Interview recorded Jan. 22, 2018)*



 

 

 [ Heather Bell ](/contributors/heather-bell) 

 

 

  Heather Bell is a former managing editor of etf.com. She has also held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a…   [View Bio](/contributors/heather-bell)

 



 

 


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