##  [# Small ETF Issuers See Big Asset Gains](/sections/news/small-etf-issuers-see-big-asset-gains) 

 

# Small ETF Issuers See Big Asset Gains

 

 

A look at 2015 asset flows shows smaller players are quickly carving out their niche.



 

 

 

 

 [![CinthyaMurphy_200x200.png](/sites/default/files/styles/author_image_icon/public/2023-02/CinthyaMurphy_200x200.png?itok=W3VI_sZv "CinthyaMurphy_200x200.png")](/contributors/cinthia-murphy) 

[By Cinthia Murphy](/contributors/cinthia-murphy)

 Jan 06, 2016

 Edited by: Cinthia Murphy

 

 

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In 2015, investors poured $242 billion of fresh net assets into U.S.-listed ETFs, about 75% of which—or roughly $180 billion—landed into funds from just two providers: iShares and Vanguard. These two firms rank as the No. 1 and No. 2 issuers by assets, and command some $1.310 trillion in U.S. ETF assets, or about two thirds of the total market.

There’s no question they are huge, and that they are still growing. Last year, their asset base grew 12% and 15% thanks to net creations, respectively, according to FactSet data. It’s “the big getting bigger.”

But if their dominance goes unchecked, their challengers are growing stronger percentagewise. Consider that out of 65 ETF issuers last year, 10 saw net asset inflows of more than 100% of their total AUM in 12 months. One of them saw an inflow growth of 220.4% in 2015.

From a percentage perspective, that’s serious growth, even if in nominal terms, we are often talking about firms with less than $50 million in total assets under management.

Here’s a list of the most impressive asset growth the ETF industry saw in 2015. Note that the second column reflects fresh new money these firms attracted in 2015, while the third column reflects their total assets under management as of Dec. 31, 2015—a figure that is a result of asset flows and performance.

IssuerNet Flows  
($M)Total AUM  
2015 ($M)% Of AUMAccuShares13.806.30220Montage Managers25.6018.70137Academy Funds70.5060.90116TrimTabs Asset Management15.9013.90114Highland Capital10.809.74111Lattice Strategies80.2073.50109Principal Financial Group31.9029.98107VelocityShares3,310.003,110.00107Elkhorn2.602.46106Pacer Financial546.00521.00105Goldman Sachs859.00975.00088Franklin ETF Trust161.90188.70086Deutsche Bank16,650.0020,820.00080U.S. Commodity Funds3,310.004,410.00075---

*Contact Cinthia Murphy at* [*cmurphy@etf.com*](mailto:cmurphy@etf.com).



 

 

 [ Cinthia Murphy ](/contributors/cinthia-murphy) 

 

 

  Cinthia Murphy is head of digital experience, advocating for the user in all that etf.com does. She previously served as managing editor and writer…   [View Bio](/contributors/cinthia-murphy)

 



 

 


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