#  Rob Isbitts 

 

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Rob Isbitts' Wall Street career spans 5 decades and multiple roles, all dedicated to providing clarity to investors by busting classic myths and providing uncommon perspective. He did so as a fiduciary investment advisor, Chief Investment Officer and fund manager for 27 years before selling his practice in 2020. His efforts now focus exclusively on investment research, education and multimedia. He started [ETFYourself](https://www.etfyourself.com/) and [SungardenInvestment](https://www.sungardeninvestment.com/) to provide straightforward commentary and access to his investment intellectual property for portfolio construction, stocks and ETFs. Originally from New Jersey, Rob and his wife Dana have 3 adult children and have lived in Weston, Florida for more than 25 years.



 

 

 

 ![RobIsbitts310x310](/sites/default/files/styles/author_page_profile_image_310x310/public/2023-08/RobIsbitts310x310.png.webp?itok=f2uJGERj) 

#### Contact

<rob@sungardeninvestment.com>

 

#### Social Media

 <https://bit.ly/46EapIj> 

 

 

 

 

## Latest Content

 Advisor Center 

##  [Advisors Ignore the Lessons of 2000 at Their Own Risk](/sections/advisor-center/advisors-ignore-lessons-2024-their-own-risk) 

 Rob Isbitts | Sep 16, 2024 

 

 Advisor Center 

##  [A Horse Named Nvdia That Raced Like NVDA Stock](/sections/advisor-center/horse-named-nvdia-raced-nvda-stock) 

 Rob Isbitts | Sep 12, 2024 

 

 Advisor Center 

##  [Does 10-2 Treasury Spread Finally Signal Recession?](/sections/advisor-center/does-10-2-treasury-spread-finally-signal-recession) 

 Rob Isbitts | Sep 11, 2024 

 

 
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 Advisor Center 

##  [ETFs, Technical Analysis: A Better Match Than Ever ](/sections/advisor-center/etfs-and-technical-analysis-now-better-match-ever) 

 Rob Isbitts | Sep 10, 2024 

 

 Advisor Center 

##  [3 New and Unique ETFs to Give Advisors More Options ](/sections/advisor-center/3-new-and-unique-etfs-give-advisors-more-options) 

 Rob Isbitts | Sep 09, 2024 

 

 Advisor Center 

##  [Single Stock ETFs: Made for September Investing](/sections/advisor-center/single-stock-etfs-made-september-investing) 

 Rob Isbitts | Sep 06, 2024 

 

 Advisor Center 

##  [Big Dividend ETFs: More Total Return and Less Yield?](/sections/advisor-center/big-dividend-etfs-more-total-return-and-less-yield) 

 Rob Isbitts | Sep 05, 2024 

 

 Sectors 

##  [S&amp;P 500 Sectors: Haves Versus the Have-Nots ](/sections/advisor-center/sp-500-sectors-haves-versus-have-nots) 

 Rob Isbitts | Sep 04, 2024 

 

 Politics 

##  [How Are Political ETFs Doing as U.S. Election Nears? ](/sections/advisor-center/how-are-political-etfs-doing-us-election-nears) 

 Rob Isbitts | Aug 30, 2024 

 

 Advisor Center 

##  [Advisors Beware: These 5 ETFs Are in the Zero Return Club ](/sections/advisor-center/advisors-beware-these-5-etfs-are-zero-return-club) 

 Rob Isbitts | Aug 30, 2024 

 

 Advisor Center 

##  [ETF Arbitrage May Help Advisors Thrive](/sections/advisor-center/etf-arbitrage-may-help-advisors-thrive) 

 Rob Isbitts | Aug 29, 2024 

 

 

 

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