The Annual Awards

May 01, 2020


WINNER: Alpha Architect

The first thing you see on Alpha Architect’s website is a statement: “An asset manager built to educate.” Backing that mission statement is a deep trove of data, blogs, analysis, research and insight available to anyone who’s looking to learn about, first and foremost, the firm’s approach to index and ETF investing, but also about investing in general.

In this industry, much lip service can be paid to the claim of transparency, but Alpha Architect delivers on that principle, putting its expertise, methodology and research fully on the table, or more specifically, on the worldwide web. The firm’s website,, is bright and intuitive, offering easy-to-navigate content, from a lineup of suggested investing books authored by Wes Gray, Jack Vogel and David Foulke, to links to its various strategies including long-only, alternatives and custom asset allocation, to opportunities for readers and clients to interact with the firm on social media.

To anyone who’s met Wes Gray and his team at Alpha Architect, the openness and dedication to investor education apparent on the firm’s website comes as no surprise. This is a website that’s a favorite among die-hard ETF nerds and ETF enthusiasts alike.



WINNER: iShares

In some ways, an issuer’s capital markets desk is the unsung hero of ETF trading. Seldom talked about, capital markets desks facilitate ETF trading and execution by connecting investors with liquidity providers. They’re also an excellent resource of trading information and insight for the advisory channel, readily available to answer questions and walk clients through a trade.

The job requires extensive data and analytics capabilities, trading expertise, industry and product knowledge, and deep relationships across the ETF ecosystem, from authorized participants to exchanges to regulators. The iShares capital markets desk excels on all those fronts, using various proprietary analytical tools and expertise to deliver effective trading execution and guidance to its institutional client base as well as the investing community at large.

The team, which handles millions of orders a year, knows ETF trading like few do, and is ready to offer its deep insight and straight answers to anyone who comes asking.

Find your next ETF

Reset All