2016 represents a slowdown in ETFs. While the number of launches is respectable, it's fewer than last year. And the number of new brands and issuers entering the market doesn't even approach 2015's number. There also hasn't been a blockbuster fund this year. Yet innovation is still going strong—the low-hanging fruit is basically gone from the ETF industry, so issuers are testing new ideas, as well as reviving some old ones.
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