If You’ve Heard More About FTSE Lately...

January 01, 1999

In January, the FTSE index launched a £3 million, or $4.8 million, one year marketing campaign. While FTSE would not say what its previous marketing budget was, it admitted that the current amount was a definite increase.

The renewed attempt to advertise the FTSE was largely the result of increased competition in the market, said Steven Vale, policy and communications manager for FTSE. The campaign will mainly target such people as institutional fund managers, consultants and derivatives traders and will include such advertising methods as direct mail and road shows, Vale said.

The FTSE is jointly owned by the London Stock Exchange and the Financial Times.

 

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