WisdomTree in late September launched the WisdomTree Emerging Markets Consumer Growth Fund (EMCG) on the Nasdaq in what appears to be a riposte to a very successful fund in the emerging market space, the EGShares Emerging Markets Consumer ETF (ECON | D-48).
EMCG bets on a basket of earnings-weighted securities, generating at least 60 percent of its revenue from the emerging markets and no more than 25 percent of its revenue from the U.S., Europe or Japan, according to a press release.
The fund tracks the WisdomTree Emerging Markets Consumer Growth Index, which comprises 250 consumer sector and non-consumer sector stocks based on their combined ranking of growth, quality and valuation factors. It carries an expense ratio of 0.63 percent.
Meanwhile, ECON, with more than $400 million in assets, tracks the market-cap-weighted Dow Jones Emerging Markets Consumer Titans 30 Index and charges an expense ratio of 0.85 percent.