An ETF(.com) Revolution

January 27, 2014

Welcome to the newest disruption in the investment world.

Welcome to!

After 10 years of service, is gone.

Don’t worry: All the great content, writers, columnists and data you loved at IndexUniverse are still here. They’ve just moved to our new and powerful URL:

But that’s not all.

We have worked tremendously hard over the past year adding features and functionality to make not just good, but great.

We think the new site has the power to change the way you interact with ETFs, providing you with the tools, insights and analysis you need to make better investment decisions.

ETFs have been a disruptive force in finance, and we plan to be as well. They’ve brought institutional caliber investments to a broad range of investors, giving retail investors amazing access to investment segments and strategies, with low fees, targeted exposures and high levels of liquidity. This access was available only to the largest institutional investors 10 (or even five) years ago, but today, it’s available to all.

When we decided to rebrand our company as, our goal was to do for ETF information what ETFs have done for investing. We want to change the investing world by offering institutional-caliber ETF analytics and data to everyone.

As many of you know, we’ve spent the past four years building an institutional-quality data and analytics engine. With millions of dollars in investment, we believe our ratings, rankings and ETF analyst reports are the best in the business. And over the years, we’ve built a nice business, selling $2,000/year seat licenses to some of the most sophisticated ETF investors in the world.

But now, with the launch of, we want to give it to you.

For free.




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