Smaller Emerging Markets ETF Hot New Trend

October 16, 2014

EEM VWO Assets


To be clear, in no way am I calling for the demise of EEM and VWO. In fact, I expect them to remain the dominant emerging market ETFs in the coming decade.

But I wouldn’t be surprised if EEM and VWO didn’t regain that 90 percent of total assets level, as investors increasingly become selective in their emerging market exposure.

There’s now more than $108 billion in U.S.-listed, broad emerging market ETFs. I wouldn’t be surprised to see other emerging market ETFs continue to gain a larger percentage of that large pie.


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