(Table below reflects daily flows on Nov. 25, 2019 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,656,175.42 | 6,336.49 | 0.38% |
| Vanguard | 1,102,119.73 | 416.05 | 0.04% |
| SPDR | 679,837.21 | 1,525.39 | 0.22% |
| Invesco | 213,365.99 | -442.66 | -0.21% |
| Schwab | 157,547.10 | 30.26 | 0.02% |
| First Trust | 82,135.73 | 87.51 | 0.11% |
| VanEck | 40,393.91 | -16.21 | -0.04% |
| WisdomTree | 39,343.44 | 10.85 | 0.03% |
| ProShares | 33,192.11 | 68.91 | 0.21% |
| JPMorgan | 31,949.06 | 61.27 | 0.19% |
| PIMCO | 21,387.10 | 26.78 | 0.13% |
| Goldman Sachs | 16,506.74 | -9.80 | -0.06% |
| FlexShares | 16,051.96 | 1.85 | 0.01% |
| Fidelity | 15,532.69 | 2.58 | 0.02% |
| Xtrackers | 15,423.16 | 112.54 | 0.73% |
| Direxion | 12,870.92 | 32.65 | 0.25% |
| Global X | 11,236.10 | 9.24 | 0.08% |
| Alerian | 7,414.76 | 31.88 | 0.43% |
| Pacer | 5,313.94 | 3.12 | 0.06% |
| VictoryShares | 5,084.28 | 1.75 | 0.03% |
| John Hancock | 4,628.44 | 2.08 | 0.04% |
| Hartford | 4,097.50 | 0.00 | 0.00% |
| LibertyShares | 3,993.69 | 62.70 | 1.57% |
| VelocityShares | 3,492.13 | 100.86 | 2.89% |
| Principal | 3,320.49 | 0.00 | 0.00% |
| IndexIQ | 3,309.41 | 0.00 | 0.00% |
| ETF Managers Group | 3,276.32 | 17.02 | 0.52% |
| UBS | 3,125.25 | 0.00 | 0.00% |
| ETRACS | 3,011.58 | 0.00 | 0.00% |
| ARK | 2,965.40 | -4.84 | -0.16% |
| Invesco DB | 2,829.23 | 4.08 | 0.14% |
| ALPS | 2,658.16 | -2.28 | -0.09% |
| Aberdeen | 2,654.83 | -3.04 | -0.11% |
| KraneShares | 2,459.61 | -0.27 | -0.01% |
| Innovator | 2,112.93 | 0.94 | 0.04% |
| iPath | 2,107.63 | -30.18 | -1.43% |
| Credit Suisse | 2,055.26 | 0.42 | 0.02% |
| US Commodity Funds | 1,981.31 | 20.51 | 1.04% |
| Barclays | 1,740.23 | -0.07 | -0.00% |
| Vident | 1,708.18 | -6.49 | -0.38% |
| Janus Henderson | 1,404.77 | 0.00 | 0.00% |
| Legg Mason | 1,377.41 | 4.82 | 0.35% |
| ROBO Global | 1,267.94 | 0.03 | 0.00% |
| PGIM | 912.85 | -10.02 | -1.10% |
| Nuveen | 904.54 | 5.99 | 0.66% |
| DeltaShares | 790.22 | 0.00 | 0.00% |
| Amplify | 756.38 | 0.00 | 0.00% |
| Cambria | 752.82 | 3.32 | 0.44% |
| Davis | 734.15 | 0.00 | 0.00% |
| O’Shares | 732.64 | 0.00 | 0.00% |
| REX Microsectors | 686.43 | 0.00 | 0.00% |
| Virtus | 667.21 | 2.62 | 0.39% |
| GraniteShares | 666.16 | 0.00 | 0.00% |
| Columbia | 637.00 | 1.49 | 0.23% |
| AdvisorShares | 619.35 | 0.00 | 0.00% |
| RiverFront | 575.59 | 0.00 | 0.00% |
| Main Funds | 541.55 | 0.00 | 0.00% |
| American Century | 513.17 | 0.00 | 0.00% |
| WBI Shares | 505.11 | 0.00 | 0.00% |
| Inspire | 496.85 | 0.00 | 0.00% |
| Tortoise | 438.50 | 0.00 | 0.00% |
| Avantis | 436.01 | 0.00 | 0.00% |
| FormulaFolios | 430.80 | 2.49 | 0.58% |
| Alpha Architect | 399.88 | 0.00 | 0.00% |
| Nationwide | 378.28 | 0.00 | 0.00% |
| Aptus | 370.04 | 2.52 | 0.68% |
| EMQQ | 367.56 | 0.01 | 0.00% |
| InfraCap | 338.52 | -6.68 | -1.97% |
| TMW Funds | 311.30 | 0.00 | 0.00% |
| Aware | 300.18 | 0.00 | 0.00% |
| Motley Fool | 267.07 | 0.00 | 0.00% |
| C-Tracks | 243.69 | 0.00 | 0.00% |
| Sprott | 225.29 | 0.00 | 0.00% |
| Highland | 199.57 | 0.03 | 0.01% |
| Reality Shares | 185.09 | 0.00 | 0.00% |
| ClearShares | 181.83 | 0.00 | 0.00% |
| Timothy | 173.69 | 0.00 | 0.00% |
| Teucrium | 165.44 | -1.48 | -0.90% |
| Perth Mint | 165.10 | 0.00 | 0.00% |
| Defiance | 146.27 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 142.23 | 0.00 | 0.00% |
| TrimTabs | 137.85 | 0.00 | 0.00% |
| AGFiQ | 135.96 | 0.00 | 0.00% |
| ArrowShares | 133.95 | 0.00 | 0.00% |
| Eve Capital | 128.08 | 0.00 | 0.00% |
| Deutsche X-trackers | 121.91 | 0.00 | 0.00% |
| Overlay Shares | 104.24 | 0.00 | 0.00% |
| Strategy Shares | 99.89 | -2.89 | -2.89% |
| Anfield | 89.89 | 0.00 | 0.00% |
| US Global | 87.67 | 0.00 | 0.00% |
| Exponential ETFs | 87.14 | 0.00 | 0.00% |
| Pacific Global ETF | 83.60 | 0.00 | 0.00% |
| SoFi | 82.79 | 0.00 | 0.00% |
| Quadratic | 82.04 | 0.02 | 0.02% |
| BlueStar | 78.05 | 0.00 | 0.00% |
| ERShares | 77.44 | 0.00 | 0.00% |
| LeaderShares | 76.75 | 0.00 | 0.00% |
| Gadsden | 70.19 | 0.00 | 0.00% |
| Etho Capital | 68.15 | 0.00 | 0.00% |
| Blackrock | 63.31 | 0.00 | 0.00% |
| Syntax | 60.87 | 0.00 | 0.00% |
| Distillate | 56.03 | 0.00 | 0.00% |
| HCM | 54.36 | 0.00 | 0.00% |
| Belpointe | 52.64 | 0.00 | 0.00% |
| MainStay | 52.64 | 0.00 | 0.00% |
| Opus Capital Management | 50.44 | 1.31 | 2.60% |
| Metaurus | 50.29 | 0.01 | 0.02% |
| Fieldstone | 48.56 | 0.00 | 0.00% |
| Natixis | 48.34 | 0.00 | 0.00% |
| Cboe Vest | 47.87 | 0.00 | 0.00% |
| Loncar | 47.04 | 1.85 | 3.93% |
| AAM | 46.36 | 0.00 | 0.00% |
| Saba | 45.82 | 0.00 | 0.00% |
| Premise Capital | 45.50 | 0.00 | 0.00% |
| Hull | 45.15 | -1.32 | -2.93% |
| Renaissance | 43.86 | 0.00 | 0.00% |
| Portfolio+ | 36.59 | 0.00 | 0.00% |
| Vesper | 35.49 | 0.00 | 0.00% |
| USCF Advisers | 34.91 | 0.00 | 0.00% |
| NETL | 30.64 | 0.00 | 0.00% |
| BMO | 30.15 | 0.00 | 0.00% |
| Reaves | 30.05 | 0.00 | 0.00% |
| EntrepreneurShares | 27.39 | 0.00 | 0.00% |
| Innovation Shares | 26.50 | -0.00 | -0.00% |
| Salt Financial | 23.15 | 0.00 | 0.00% |
| AlphaClone | 22.94 | 0.00 | 0.00% |
| AlphaMark | 21.65 | 0.00 | 0.00% |
| Validea | 21.44 | 0.00 | 0.00% |
| Wahed | 20.97 | 0.00 | 0.00% |
| iM | 19.88 | -2.06 | -10.34% |
| EventShares | 18.54 | 0.00 | 0.00% |
| Merlyn.AI | 18.17 | 0.00 | 0.00% |
| Market Vectors | 18.12 | 0.00 | 0.00% |
| Sage | 17.87 | 0.00 | 0.00% |
| Point Bridge Capital | 16.37 | 0.00 | 0.00% |
| CSOP | 14.45 | 0.00 | 0.00% |
| Acquirers Fund | 13.63 | 0.00 | 0.00% |
| Procure | 13.02 | 0.00 | 0.00% |
| Change Finance | 11.25 | 0.00 | 0.00% |
| American Energy Independence | 11.02 | 0.00 | 0.00% |
| Beyond | 10.52 | 0.00 | 0.00% |
| Impact Shares | 10.49 | 0.00 | 0.01% |
| Roundhill | 9.89 | 0.00 | 0.00% |
| Hoya | 8.59 | 0.00 | 0.00% |
| UP Fintech | 8.41 | 0.00 | 0.00% |
| QRAFT | 6.75 | 0.00 | 0.00% |
| Affinity | 5.86 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.56 | 0.00 | 0.00% |
| Innovation a | 4.25 | 0.00 | 0.00% |
| EquBot | 3.88 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.62 | 0.00 | 0.00% |
| Volshares | 2.32 | 0.00 | 0.00% |
| RYZZ | 2.29 | 0.00 | 0.00% |
| Breakwave | 1.72 | 0.00 | 0.00% |
| Ideanomics | 1.63 | -0.00 | -0.02% |
| ELEMENTS | 0.00 | 0.00 | 0.00% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,656,238.73 | 6,336.49 | 0.38% |
| Vanguard | 1,102,119.73 | 416.05 | 0.04% |
| State Street Global Advisors | 679,837.21 | 1,525.39 | 0.22% |
| Invesco | 216,195.22 | -438.58 | -0.20% |
| Charles Schwab | 157,547.10 | 30.26 | 0.02% |
| First Trust | 82,135.73 | 87.51 | 0.11% |
| VanEck | 40,217.43 | -16.21 | -0.04% |
| WisdomTree | 39,343.44 | 10.85 | 0.03% |
| ProShares | 33,192.11 | 68.91 | 0.21% |
| JPMorgan | 31,949.06 | 61.27 | 0.19% |
| Allianz | 21,387.10 | 26.78 | 0.13% |
| Goldman Sachs | 16,506.74 | -9.80 | -0.06% |
| Northern Trust | 16,051.96 | 1.85 | 0.01% |
| Deutsche Bank | 15,545.07 | 112.54 | 0.72% |
| Fidelity | 15,532.69 | 2.58 | 0.02% |
| Rafferty Asset Management | 12,907.51 | 32.65 | 0.25% |
| Mirae Asset Global Investments | 11,236.10 | 9.24 | 0.08% |
| SS&C | 10,701.14 | 29.60 | 0.28% |
| UBS | 6,155.16 | 0.00 | 0.00% |
| Pacer Financial | 5,313.94 | 3.12 | 0.06% |
| Victory Capital Management | 5,084.28 | 1.75 | 0.03% |
| Credit Suisse | 4,911.70 | 101.27 | 2.06% |
| John Hancock | 4,628.44 | 2.08 | 0.04% |
| Hartford | 4,097.50 | 0.00 | 0.00% |
| Franklin Templeton Investments | 3,993.69 | 62.70 | 1.57% |
| Barclays Bank PLC | 3,847.86 | -30.25 | -0.79% |
| ETF Managers Group | 3,424.24 | 17.02 | 0.50% |
| Principal Financial Group | 3,320.49 | 0.00 | 0.00% |
| New York Life | 3,309.41 | 0.00 | 0.00% |
| ARK | 2,965.40 | -4.84 | -0.16% |
| Aberdeen Asset Management | 2,654.83 | -3.04 | -0.11% |
| Exchange Traded Concepts | 2,633.86 | 0.57 | 0.02% |
| KraneShares | 2,541.65 | -0.25 | -0.01% |
| Innovator Capital Management | 2,112.93 | 0.94 | 0.04% |
| US Commodity Funds | 1,981.31 | 20.51 | 1.04% |
| Vident Advisory | 1,700.40 | -6.49 | -0.38% |
| Northern Lights | 1,564.96 | 2.49 | 0.16% |
| Janus Henderson | 1,404.77 | 0.00 | 0.00% |
| Legg Mason | 1,377.41 | 4.82 | 0.35% |
| Virtus | 1,035.77 | -4.07 | -0.39% |
| American Century | 949.17 | 0.00 | 0.00% |
| PGIM Investments | 912.85 | -10.02 | -1.10% |
| Nuveen | 904.54 | 5.99 | 0.66% |
| CitiGroup | 861.06 | 0.00 | 0.00% |
| Transamerica | 790.22 | 0.00 | 0.00% |
| Amplify | 756.38 | 0.00 | 0.00% |
| Cambria | 752.82 | 3.32 | 0.44% |
| Davis | 734.15 | 0.00 | 0.00% |
| O’Shares Investment Advisers | 732.64 | 0.00 | 0.00% |
| BMO | 716.58 | 0.00 | 0.00% |
| GraniteShares | 666.16 | 0.00 | 0.00% |
| Columbia | 637.00 | 1.49 | 0.23% |
| AdvisorShares | 619.35 | 0.00 | 0.00% |
| Millington Securities Inc | 505.11 | 0.00 | 0.00% |
| Montage Managers | 438.50 | 0.00 | 0.00% |
| Aptus Capital Advisors | 420.48 | 3.83 | 0.91% |
| Alpha Architect | 399.88 | 0.00 | 0.00% |
| Nationwide Mutual Insurance | 378.28 | 0.00 | 0.00% |
| Aware Asset Management | 300.18 | 0.00 | 0.00% |
| The RBB Fund | 267.07 | 0.00 | 0.00% |
| Sprott, Inc. | 225.29 | 0.00 | 0.00% |
| Highland Capital Healthcare Advisors | 199.57 | 0.03 | 0.01% |
| Reality Shares | 185.09 | 0.00 | 0.00% |
| ClearShares | 181.83 | 0.00 | 0.00% |
| Merk | 176.48 | 0.00 | 0.00% |
| Timothy Partners Ltd. | 173.69 | 0.00 | 0.00% |
| Teucrium | 165.44 | -1.48 | -0.90% |
| Defiance ETFs | 146.27 | 0.00 | 0.00% |
| TrimTabs Asset Management | 137.85 | 0.00 | 0.00% |
| FQF Trust | 135.96 | 0.00 | 0.00% |
| Arrow Investment Advisors | 133.95 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 104.84 | 0.00 | 0.00% |
| Liquid Strategies LLC | 104.24 | 0.00 | 0.00% |
| Strategy Shares | 99.89 | -2.89 | -2.89% |
| US Global Investors | 87.67 | 0.00 | 0.00% |
| Exponential ETFs | 87.14 | 0.00 | 0.00% |
| Pacific Global ETF | 83.60 | 0.00 | 0.00% |
| Tidal ETF Services | 82.79 | 0.00 | 0.00% |
| Redwood Investment Management | 76.75 | 0.00 | 0.00% |
| Gadsden | 70.19 | 0.00 | 0.00% |
| OBP Capital LLC | 66.65 | 0.00 | 0.00% |
| Syntax | 60.87 | 0.00 | 0.00% |
| Distillate Capital Partners | 56.03 | 0.00 | 0.00% |
| Howard CM Holdings | 54.36 | 0.00 | 0.00% |
| Belpointe Financial Holdings LLC | 52.64 | 0.00 | 0.00% |
| Metaurus Advisors | 50.29 | 0.01 | 0.02% |
| Natixis | 48.34 | 0.00 | 0.00% |
| Cboe Vest Financial | 47.87 | 0.00 | 0.00% |
| Advisors Asset Management | 46.36 | 0.00 | 0.00% |
| Premise Capital | 45.50 | 0.00 | 0.00% |
| Renaissance Capital | 43.86 | 0.00 | 0.00% |
| USCF Advisers | 34.91 | 0.00 | 0.00% |
| Salt Financial | 23.15 | 0.00 | 0.00% |
| AlphaMark Advisors | 21.65 | 0.00 | 0.00% |
| Validea Capital Management | 21.44 | 0.00 | 0.00% |
| Wahed Invest LLC | 20.97 | 0.00 | 0.00% |
| iM Global Partner | 19.88 | -2.06 | -10.34% |
| Active Weighting Advisors | 18.54 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 18.17 | 0.00 | 0.00% |
| Morgan Stanley | 18.12 | 0.00 | 0.00% |
| Sage Advisory Services | 17.87 | 0.00 | 0.00% |
| Point Bridge Capital | 16.37 | 0.00 | 0.00% |
| CSOP | 14.45 | 0.00 | 0.00% |
| Acquirers Funds LLC | 13.63 | 0.00 | 0.00% |
| ProcureAM | 13.02 | 0.00 | 0.00% |
| Change Finance | 11.25 | 0.00 | 0.00% |
| SL Advisors | 11.02 | 0.00 | 0.00% |
| Beyond Investing LLC | 10.52 | 0.00 | 0.00% |
| Impact Shares | 10.49 | 0.00 | 0.01% |
| Roundhill Financial Inc. | 9.89 | 0.00 | 0.00% |
| Hoya Capital Real Estate | 8.59 | 0.00 | 0.00% |
| TigerShares | 8.41 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.56 | 0.00 | 0.00% |
| M-CAM International LLC | 4.25 | 0.00 | 0.00% |
| EquBot | 3.88 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.62 | 0.00 | 0.00% |
| Whitford Asset Management | 2.32 | 0.00 | 0.00% |
| RYZZ Capital Management | 2.29 | 0.00 | 0.00% |
| Swedish Export Credit | 0.00 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.