(Table below reflects daily flows on Dec. 19, 2019 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,717,060.02 | 18,944.20 | 1.10% |
| Vanguard | 1,142,586.56 | 2,472.16 | 0.22% |
| SPDR | 713,841.44 | 4,154.75 | 0.58% |
| Invesco | 224,664.81 | 3,972.13 | 1.77% |
| Schwab | 161,664.80 | 861.93 | 0.53% |
| First Trust | 85,525.22 | 716.33 | 0.84% |
| VanEck | 42,034.68 | 421.51 | 1.00% |
| WisdomTree | 40,545.10 | 54.94 | 0.14% |
| ProShares | 34,299.30 | 67.97 | 0.20% |
| JPMorgan | 33,007.11 | 52.64 | 0.16% |
| PIMCO | 21,849.97 | 20.65 | 0.09% |
| Goldman Sachs | 17,071.93 | 6.89 | 0.04% |
| FlexShares | 16,386.68 | -16.55 | -0.10% |
| Xtrackers | 16,159.16 | 248.90 | 1.54% |
| Fidelity | 16,123.79 | 27.05 | 0.17% |
| Direxion | 13,629.20 | -19.46 | -0.14% |
| Global X | 12,020.67 | 46.72 | 0.39% |
| Alerian | 8,102.64 | 8.11 | 0.10% |
| Pacer | 5,584.66 | 2.12 | 0.04% |
| VictoryShares | 5,295.92 | 19.15 | 0.36% |
| John Hancock | 4,690.07 | 3.22 | 0.07% |
| LibertyShares | 4,307.60 | 200.92 | 4.66% |
| Hartford | 4,241.61 | 0.00 | 0.00% |
| IndexIQ | 3,450.80 | 10.68 | 0.31% |
| ETF Managers Group | 3,427.38 | 74.22 | 2.17% |
| Principal | 3,358.07 | 0.00 | 0.00% |
| UBS | 3,305.40 | 0.00 | 0.00% |
| VelocityShares | 3,171.16 | 11.37 | 0.36% |
| ARK | 3,165.95 | 9.61 | 0.30% |
| ETRACS | 3,034.85 | 0.00 | 0.00% |
| Invesco DB | 2,829.08 | 0.00 | 0.00% |
| ALPS | 2,769.12 | 4.25 | 0.15% |
| Aberdeen | 2,729.55 | 0.00 | 0.00% |
| KraneShares | 2,660.65 | 0.11 | 0.00% |
| Innovator | 2,237.34 | 3.77 | 0.17% |
| Credit Suisse | 2,159.23 | 0.00 | 0.00% |
| US Commodity Funds | 2,099.28 | 3.20 | 0.15% |
| iPath | 2,070.67 | 10.94 | 0.53% |
| Barclays | 1,783.29 | -4.64 | -0.26% |
| Vident | 1,713.37 | 0.00 | 0.00% |
| Legg Mason | 1,458.21 | 3.27 | 0.22% |
| Janus Henderson | 1,451.77 | 3.63 | 0.25% |
| ROBO Global | 1,293.02 | 0.05 | 0.00% |
| Nuveen | 974.27 | 3.56 | 0.37% |
| PGIM | 937.76 | 2.51 | 0.27% |
| DeltaShares | 809.81 | 0.00 | 0.00% |
| Amplify | 800.93 | -3.98 | -0.50% |
| Cambria | 775.13 | 0.05 | 0.01% |
| Davis | 769.04 | 0.00 | 0.00% |
| O’Shares | 757.35 | 1.82 | 0.24% |
| REX Microsectors | 719.18 | 0.00 | 0.00% |
| Virtus | 696.84 | 4.45 | 0.64% |
| Columbia | 681.57 | 0.00 | 0.00% |
| GraniteShares | 672.13 | 1.39 | 0.21% |
| AdvisorShares | 632.47 | 0.13 | 0.02% |
| RiverFront | 583.94 | -1.77 | -0.30% |
| Main Funds | 561.00 | 3.07 | 0.55% |
| American Century | 540.39 | 0.00 | 0.00% |
| Inspire | 512.83 | 0.00 | 0.00% |
| Tortoise | 511.75 | 0.00 | 0.00% |
| WBI Shares | 502.52 | -3.84 | -0.76% |
| Avantis | 463.95 | 0.00 | 0.00% |
| FormulaFolios | 438.94 | 0.00 | 0.00% |
| Alpha Architect | 421.25 | 0.00 | 0.00% |
| EMQQ | 400.62 | 3.52 | 0.88% |
| Aptus | 392.64 | 2.75 | 0.70% |
| Nationwide | 386.13 | 0.00 | 0.00% |
| InfraCap | 359.66 | -0.68 | -0.19% |
| TMW Funds | 317.95 | 0.00 | 0.00% |
| Aware | 305.16 | 16.39 | 5.37% |
| Motley Fool | 275.53 | 0.64 | 0.23% |
| C-Tracks | 252.69 | 0.00 | 0.00% |
| Timothy | 246.88 | 1.34 | 0.54% |
| Sprott | 235.31 | 0.00 | 0.00% |
| Highland | 227.82 | 8.84 | 3.88% |
| ClearShares | 203.87 | 10.01 | 4.91% |
| Defiance | 190.03 | 26.13 | 13.75% |
| Reality Shares | 184.47 | 0.00 | 0.00% |
| Teucrium | 171.34 | 0.00 | 0.00% |
| Perth Mint | 166.16 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 148.09 | 0.00 | 0.00% |
| TrimTabs | 139.66 | 0.00 | 0.00% |
| AGFiQ | 136.33 | 0.00 | 0.00% |
| ArrowShares | 136.21 | 0.00 | 0.00% |
| Eve Capital | 130.69 | 0.00 | 0.00% |
| Deutsche X-trackers | 121.34 | 0.00 | 0.00% |
| Overlay Shares | 111.45 | 0.00 | 0.00% |
| Strategy Shares | 100.08 | -1.04 | -1.04% |
| US Global | 93.69 | 0.00 | 0.00% |
| Anfield | 91.72 | 0.00 | 0.00% |
| BlueStar | 90.55 | 4.31 | 4.76% |
| Exponential ETFs | 90.40 | 0.00 | 0.00% |
| SoFi | 87.81 | 0.00 | 0.00% |
| Pacific Global ETF | 85.71 | 0.00 | 0.00% |
| Quadratic | 81.43 | 0.02 | 0.02% |
| LeaderShares | 78.42 | 0.00 | 0.00% |
| ERShares | 77.95 | 0.00 | 0.00% |
| Etho Capital | 74.50 | 0.00 | 0.00% |
| Blackrock | 64.52 | 0.00 | 0.00% |
| Syntax | 62.45 | 0.00 | 0.00% |
| HCM | 62.24 | 2.83 | 4.55% |
| Distillate | 59.93 | 0.00 | 0.00% |
| Gadsden | 53.86 | 0.00 | 0.00% |
| Opus Capital Management | 53.38 | 0.00 | 0.00% |
| MainStay | 52.47 | 0.00 | 0.00% |
| Loncar | 51.47 | 0.00 | 0.00% |
| Metaurus | 51.09 | -0.01 | -0.02% |
| Belpointe | 50.55 | 0.00 | 0.00% |
| Fieldstone | 49.83 | 0.00 | 0.00% |
| Cboe Vest | 49.78 | 0.00 | 0.00% |
| Vesper | 48.75 | 0.01 | 0.01% |
| Natixis | 48.50 | 0.00 | 0.00% |
| Saba | 48.41 | 0.00 | 0.00% |
| AAM | 48.25 | 1.37 | 2.84% |
| Premise Capital | 46.68 | 0.00 | 0.00% |
| Renaissance | 42.25 | 0.00 | 0.00% |
| Hull | 41.76 | 0.00 | 0.01% |
| Portfolio+ | 38.06 | 0.00 | 0.00% |
| USCF Advisers | 36.71 | 0.00 | 0.00% |
| NETL | 35.17 | 0.00 | 0.00% |
| BMO | 30.90 | 0.00 | 0.00% |
| Reaves | 30.86 | 0.00 | 0.00% |
| Merlyn.AI | 29.26 | 0.00 | 0.00% |
| EntrepreneurShares | 27.78 | 0.00 | 0.00% |
| Innovation Shares | 24.24 | -0.63 | -2.58% |
| Salt Financial | 24.08 | 0.00 | 0.00% |
| AlphaClone | 23.18 | 0.00 | 0.00% |
| Wahed | 23.04 | 0.00 | 0.00% |
| Validea | 22.71 | 0.00 | 0.00% |
| AlphaMark | 22.64 | 0.00 | 0.00% |
| iM | 19.94 | 0.00 | 0.00% |
| EventShares | 19.21 | 0.00 | 0.00% |
| Market Vectors | 17.98 | 0.00 | 0.00% |
| Sage | 17.66 | 0.00 | 0.00% |
| Point Bridge Capital | 16.72 | 0.00 | 0.00% |
| Acquirers Fund | 15.77 | 0.00 | 0.00% |
| Procure | 14.48 | 0.00 | 0.00% |
| Change Finance | 12.70 | 0.00 | 0.00% |
| Impact Shares | 11.91 | 0.00 | 0.01% |
| Beyond | 11.45 | 0.00 | 0.00% |
| Roundhill | 10.58 | 0.00 | 0.00% |
| Hoya | 9.34 | 0.00 | 0.00% |
| UP Fintech | 8.87 | 0.00 | 0.00% |
| QRAFT | 6.93 | 0.00 | 0.00% |
| Affinity | 5.95 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.68 | 0.00 | 0.00% |
| Volshares | 4.79 | 0.00 | 0.00% |
| EquBot | 4.03 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.71 | 0.00 | 0.00% |
| URNM | 2.55 | 0.00 | 0.02% |
| RPAR | 2.51 | 0.00 | 0.00% |
| RYZZ | 2.28 | 0.00 | 0.00% |
| Ideanomics | 1.70 | -0.00 | -0.01% |
| CSOP | 1.35 | 0.00 | 0.00% |
| Breakwave | 1.18 | 0.00 | 0.00% |
| ELEMENTS | 0.00 | 0.00 | 0.00% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,717,124.53 | 18,944.20 | 1.10% |
| Vanguard | 1,142,586.56 | 2,472.16 | 0.22% |
| State Street Global Advisors | 713,841.44 | 4,154.75 | 0.58% |
| Invesco | 227,493.89 | 3,972.13 | 1.75% |
| Charles Schwab | 161,664.80 | 861.93 | 0.53% |
| First Trust | 85,525.22 | 716.33 | 0.84% |
| VanEck | 41,858.15 | 421.51 | 1.01% |
| WisdomTree | 40,501.12 | 54.94 | 0.14% |
| ProShares | 34,299.30 | 67.97 | 0.20% |
| JPMorgan | 33,007.11 | 52.64 | 0.16% |
| Allianz | 21,849.97 | 20.65 | 0.09% |
| Goldman Sachs | 17,071.93 | 6.89 | 0.04% |
| Northern Trust | 16,386.68 | -16.55 | -0.10% |
| Deutsche Bank | 16,280.50 | 248.90 | 1.53% |
| Fidelity | 16,123.79 | 27.05 | 0.17% |
| Rafferty Asset Management | 13,667.26 | -19.46 | -0.14% |
| Mirae Asset Global Investments | 12,020.67 | 46.72 | 0.39% |
| SS&C | 11,508.17 | 10.59 | 0.09% |
| UBS | 6,359.98 | 0.00 | 0.00% |
| Pacer Financial | 5,584.66 | 2.12 | 0.04% |
| Victory Capital Management | 5,295.92 | 19.15 | 0.36% |
| John Hancock | 4,690.07 | 3.22 | 0.07% |
| Credit Suisse | 4,669.62 | 1.60 | 0.03% |
| Franklin Templeton Investments | 4,307.60 | 200.92 | 4.66% |
| Hartford | 4,241.61 | 0.00 | 0.00% |
| Barclays Bank PLC | 3,853.97 | 6.30 | 0.16% |
| ETF Managers Group | 3,593.61 | 78.53 | 2.19% |
| New York Life | 3,450.80 | 10.68 | 0.31% |
| Principal Financial Group | 3,358.07 | 0.00 | 0.00% |
| ARK | 3,165.95 | 9.61 | 0.30% |
| KraneShares | 2,742.08 | 0.13 | 0.00% |
| Exchange Traded Concepts | 2,730.57 | 3.59 | 0.13% |
| Aberdeen Asset Management | 2,729.55 | 0.00 | 0.00% |
| Innovator Capital Management | 2,237.34 | 3.77 | 0.17% |
| US Commodity Funds | 2,099.28 | 3.20 | 0.15% |
| Vident Advisory | 1,705.30 | 0.00 | 0.00% |
| Northern Lights | 1,610.45 | 3.07 | 0.19% |
| Legg Mason | 1,458.21 | 3.27 | 0.22% |
| Janus Henderson | 1,451.77 | 3.63 | 0.25% |
| Virtus | 1,087.37 | 3.77 | 0.35% |
| American Century | 1,004.34 | 0.00 | 0.00% |
| Nuveen | 974.27 | 3.56 | 0.37% |
| PGIM Investments | 937.76 | 2.51 | 0.27% |
| CitiGroup | 893.73 | 9.77 | 1.09% |
| Transamerica | 809.81 | 0.00 | 0.00% |
| Amplify | 800.93 | -3.98 | -0.50% |
| Cambria | 775.13 | 0.05 | 0.01% |
| Davis | 769.04 | 0.00 | 0.00% |
| O’Shares Investment Advisers | 757.35 | 1.82 | 0.24% |
| BMO | 750.08 | 0.00 | 0.00% |
| Columbia | 681.57 | 0.00 | 0.00% |
| GraniteShares | 672.13 | 1.39 | 0.21% |
| AdvisorShares | 632.47 | 0.13 | 0.02% |
| Montage Managers | 511.75 | 0.00 | 0.00% |
| Millington Securities Inc | 502.52 | -3.84 | -0.76% |
| Aptus Capital Advisors | 446.02 | 2.75 | 0.62% |
| Alpha Architect | 421.25 | 0.00 | 0.00% |
| Nationwide Mutual Insurance | 386.13 | 0.00 | 0.00% |
| Aware Asset Management | 305.16 | 16.39 | 5.37% |
| The RBB Fund | 275.53 | 0.64 | 0.23% |
| Timothy Partners Ltd. | 246.88 | 1.34 | 0.54% |
| Sprott, Inc. | 235.31 | 0.00 | 0.00% |
| Highland Capital Healthcare Advisors | 227.82 | 8.84 | 3.88% |
| ClearShares | 203.87 | 10.01 | 4.91% |
| Defiance ETFs | 190.03 | 26.13 | 13.75% |
| Reality Shares | 184.47 | 0.00 | 0.00% |
| Merk | 176.54 | 0.00 | 0.00% |
| Teucrium | 171.34 | 0.00 | 0.00% |
| TrimTabs Asset Management | 139.66 | 0.00 | 0.00% |
| AGF Investments | 136.33 | 0.00 | 0.00% |
| Arrow Investment Advisors | 136.21 | 0.00 | 0.00% |
| Liquid Strategies LLC | 111.45 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 105.72 | 0.00 | 0.00% |
| Strategy Shares | 100.08 | -1.04 | -1.04% |
| US Global Investors | 93.69 | 0.00 | 0.00% |
| Exponential ETFs | 90.40 | 0.00 | 0.00% |
| Tidal ETF Services | 87.81 | 0.00 | 0.00% |
| Pacific Global ETF | 85.71 | 0.00 | 0.00% |
| Redwood Investment Management | 78.42 | 0.00 | 0.00% |
| OBP Capital LLC | 65.47 | -0.63 | -0.96% |
| Syntax | 62.45 | 0.00 | 0.00% |
| Howard CM Holdings | 62.24 | 2.83 | 4.55% |
| Distillate Capital Partners | 59.93 | 0.00 | 0.00% |
| Gadsden | 53.86 | 0.00 | 0.00% |
| Metaurus Advisors | 51.09 | -0.01 | -0.02% |
| Belpointe Financial Holdings LLC | 50.55 | 0.00 | 0.00% |
| Cboe Vest Financial | 49.78 | 0.00 | 0.00% |
| Natixis | 48.50 | 0.00 | 0.00% |
| Advisors Asset Management | 48.25 | 1.37 | 2.84% |
| Premise Capital | 46.68 | 0.00 | 0.00% |
| RBS Securities | 43.98 | 0.00 | 0.00% |
| Renaissance Capital | 42.25 | 0.00 | 0.00% |
| USCF Advisers | 36.71 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 29.26 | 0.00 | 0.00% |
| Salt Financial | 24.08 | 0.00 | 0.00% |
| Wahed Invest LLC | 23.04 | 0.00 | 0.00% |
| Validea Capital Management | 22.71 | 0.00 | 0.00% |
| AlphaMark Advisors | 22.64 | 0.00 | 0.00% |
| iM Global Partner | 19.94 | 0.00 | 0.00% |
| Active Weighting Advisors | 19.21 | 0.00 | 0.00% |
| Morgan Stanley | 17.98 | 0.00 | 0.00% |
| Sage Advisory Services | 17.66 | 0.00 | 0.00% |
| Point Bridge Capital | 16.72 | 0.00 | 0.00% |
| Acquirers Funds LLC | 15.77 | 0.00 | 0.00% |
| ProcureAM | 14.48 | 0.00 | 0.00% |
| Change Finance | 12.70 | 0.00 | 0.00% |
| Impact Shares | 11.91 | 0.00 | 0.01% |
| Beyond Investing LLC | 11.45 | 0.00 | 0.00% |
| Roundhill Financial Inc. | 10.58 | 0.00 | 0.00% |
| Hoya Capital Real Estate | 9.34 | 0.00 | 0.00% |
| TigerShares | 8.87 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.68 | 0.00 | 0.00% |
| Whitford Asset Management | 4.79 | 0.00 | 0.00% |
| EquBot | 4.03 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.71 | 0.00 | 0.00% |
| Cottonwood ETF Holdings LLC | 2.55 | 0.00 | 0.02% |
| Toroso Investments | 2.51 | 0.00 | 0.00% |
| RYZZ Capital Management | 2.28 | 0.00 | 0.00% |
| CSOP | 1.35 | 0.00 | 0.00% |
| Swedish Export Credit | 0.00 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.
