(Table below reflects daily flows on Jan. 22, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,756,467.52 | 696.68 | 0.04% |
| Vanguard | 1,181,707.21 | 1,330.63 | 0.11% |
| SPDR | 743,961.75 | 1,191.96 | 0.16% |
| Invesco | 228,737.15 | 84.89 | 0.04% |
| Schwab | 167,832.85 | 86.90 | 0.05% |
| First Trust | 88,962.16 | 147.56 | 0.17% |
| VanEck | 43,764.56 | -62.64 | -0.14% |
| WisdomTree | 41,009.06 | -3.10 | -0.01% |
| ProShares | 36,057.34 | 0.00 | 0.00% |
| JPMorgan | 33,583.45 | -0.63 | -0.00% |
| PIMCO | 22,547.02 | 21.27 | 0.09% |
| Goldman Sachs | 17,864.96 | 61.34 | 0.34% |
| Xtrackers | 17,411.04 | 42.34 | 0.24% |
| Fidelity | 17,329.98 | 27.70 | 0.16% |
| FlexShares | 16,540.31 | 5.00 | 0.03% |
| Direxion | 14,220.58 | 112.06 | 0.79% |
| Global X | 12,685.95 | 27.09 | 0.21% |
| Alerian | 7,951.36 | 0.00 | 0.00% |
| Pacer | 5,938.58 | 7.24 | 0.12% |
| VictoryShares | 5,427.26 | 7.59 | 0.14% |
| John Hancock | 4,807.01 | 4.60 | 0.10% |
| LibertyShares | 4,581.90 | 0.00 | 0.00% |
| Hartford | 4,358.94 | 2.11 | 0.05% |
| UBS | 3,561.48 | 0.00 | 0.00% |
| ETF Managers Group | 3,545.26 | 1.48 | 0.04% |
| IndexIQ | 3,457.40 | 9.75 | 0.28% |
| Principal | 3,434.07 | 0.00 | 0.00% |
| KraneShares | 3,412.37 | 31.64 | 0.93% |
| ARK | 3,318.20 | 12.46 | 0.38% |
| Aberdeen | 3,062.37 | 13.95 | 0.46% |
| ETRACS | 2,933.88 | -350.38 | -11.94% |
| Invesco DB | 2,795.79 | 2.05 | 0.07% |
| ALPS | 2,785.27 | 0.00 | 0.00% |
| VelocityShares | 2,744.51 | -19.34 | -0.70% |
| Innovator | 2,427.23 | 1.51 | 0.06% |
| Credit Suisse | 2,405.71 | 0.45 | 0.02% |
| US Commodity Funds | 2,243.08 | -33.91 | -1.51% |
| iPath | 2,169.18 | 84.73 | 3.91% |
| Barclays | 1,817.57 | -1.40 | -0.08% |
| Vident | 1,715.16 | 0.00 | 0.00% |
| Janus Henderson | 1,639.77 | 3.91 | 0.24% |
| Legg Mason | 1,540.38 | -1.89 | -0.12% |
| ROBO Global | 1,327.57 | -0.03 | -0.00% |
| Nuveen | 1,027.76 | 11.41 | 1.11% |
| PGIM | 955.25 | 1.25 | 0.13% |
| Amplify | 832.74 | -2.34 | -0.28% |
| REX Microsectors | 827.39 | 8.43 | 1.02% |
| DeltaShares | 815.03 | 0.00 | 0.00% |
| O’Shares | 801.19 | 0.00 | 0.00% |
| Davis | 795.65 | -0.00 | -0.00% |
| GraniteShares | 730.01 | 0.00 | 0.00% |
| Virtus | 717.73 | 2.66 | 0.37% |
| AdvisorShares | 716.50 | 0.00 | 0.00% |
| Columbia | 711.90 | 0.00 | 0.00% |
| Cambria | 673.87 | 0.01 | 0.00% |
| RiverFront | 586.92 | 0.00 | 0.00% |
| Main Funds | 573.90 | 1.56 | 0.27% |
| American Century | 547.79 | 0.00 | 0.00% |
| Tortoise | 529.16 | 3.54 | 0.67% |
| Avantis | 494.07 | 0.00 | 0.00% |
| WBI Shares | 492.53 | -1.24 | -0.25% |
| Inspire | 483.30 | 3.10 | 0.64% |
| FormulaFolios | 454.82 | 0.00 | 0.00% |
| EMQQ | 449.08 | 0.03 | 0.01% |
| Alpha Architect | 433.41 | 0.00 | 0.00% |
| Aptus | 402.46 | 0.00 | 0.00% |
| Nationwide | 398.07 | 0.00 | 0.00% |
| Aware | 361.36 | 0.00 | 0.00% |
| InfraCap | 350.78 | 1.28 | 0.36% |
| Motley Fool | 308.97 | 2.63 | 0.85% |
| TMW Funds | 308.94 | 0.00 | 0.00% |
| Timothy | 286.86 | 0.00 | 0.00% |
| ELEMENTS | 253.38 | 0.00 | 0.00% |
| C-Tracks | 252.06 | 0.00 | 0.00% |
| Sprott | 249.15 | 0.00 | 0.00% |
| Defiance | 245.93 | 16.29 | 6.62% |
| Highland | 238.30 | -19.23 | -8.07% |
| ClearShares | 206.65 | 0.00 | 0.00% |
| Reality Shares | 185.88 | 0.00 | 0.00% |
| Perth Mint | 182.58 | 0.00 | 0.00% |
| Teucrium | 165.73 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 149.46 | 0.00 | 0.00% |
| Overlay Shares | 149.12 | 6.73 | 4.51% |
| TrimTabs | 143.01 | 0.00 | 0.00% |
| HCM | 137.10 | 0.00 | 0.00% |
| ArrowShares | 135.27 | 0.00 | 0.00% |
| AGFiQ | 131.38 | 0.00 | 0.00% |
| Deutsche X-trackers | 130.93 | 0.00 | 0.00% |
| Eve Capital | 126.53 | 0.00 | 0.00% |
| Pacific Global ETF | 114.92 | 0.00 | 0.00% |
| Core Alternative | 112.53 | 0.00 | 0.00% |
| US Global | 107.10 | 0.00 | 0.00% |
| BlueStar | 100.66 | 0.00 | 0.00% |
| Strategy Shares | 99.41 | -1.75 | -1.76% |
| SoFi | 98.85 | 0.00 | 0.00% |
| Exponential ETFs | 94.35 | 0.00 | 0.00% |
| Anfield | 93.16 | 0.00 | 0.00% |
| ERShares | 85.48 | 0.00 | 0.00% |
| Quadratic | 83.20 | -0.01 | -0.01% |
| LeaderShares | 78.11 | 0.00 | 0.00% |
| Etho Capital | 76.95 | 0.00 | 0.00% |
| Blackrock | 69.88 | 0.00 | 0.00% |
| Distillate | 68.21 | 1.57 | 2.30% |
| Vesper | 53.84 | -0.01 | -0.01% |
| Cboe Vest | 53.61 | 2.33 | 4.35% |
| Premise Capital | 53.41 | 0.00 | 0.00% |
| Opus Capital Management | 52.97 | 0.00 | 0.00% |
| Metaurus | 52.47 | -0.01 | -0.02% |
| Fieldstone | 51.51 | 0.00 | 0.00% |
| AAM | 51.01 | 0.00 | 0.00% |
| Loncar | 50.26 | 0.00 | 0.00% |
| Saba | 50.05 | 0.00 | 0.00% |
| MainStay | 49.46 | -2.47 | -5.00% |
| Gadsden | 49.43 | 0.00 | 0.00% |
| Natixis | 48.41 | 0.00 | 0.00% |
| Renaissance | 43.21 | -1.70 | -3.92% |
| RPAR | 42.59 | 0.00 | 0.00% |
| NETL | 41.57 | 0.00 | 0.00% |
| Hull | 40.64 | 0.00 | 0.00% |
| Portfolio+ | 39.38 | 0.00 | 0.00% |
| Merlyn.AI | 38.85 | 2.77 | 7.14% |
| iM | 37.41 | 0.00 | 0.00% |
| Reaves | 36.19 | 0.00 | 0.00% |
| USCF Advisers | 35.73 | 0.00 | 0.00% |
| BMO | 30.96 | 0.00 | 0.00% |
| Innovation Shares | 28.94 | -0.00 | -0.01% |
| Belpointe | 28.45 | 0.00 | 0.00% |
| EntrepreneurShares | 27.98 | 0.00 | 0.00% |
| AlphaClone | 27.23 | 0.00 | 0.00% |
| Syntax | 27.12 | 0.00 | 0.00% |
| Wahed | 26.78 | 1.41 | 5.26% |
| Salt Financial | 25.79 | 0.00 | 0.00% |
| SP Funds | 24.11 | 0.00 | 0.00% |
| AlphaMark | 22.65 | 0.00 | 0.00% |
| Validea | 21.90 | 0.00 | 0.00% |
| EventShares | 20.34 | 0.00 | 0.00% |
| Market Vectors | 18.12 | 18.10 | 99.90% |
| Sage | 17.80 | 0.00 | 0.00% |
| Acquirers Fund | 16.87 | 0.00 | 0.00% |
| Point Bridge Capital | 16.70 | 0.00 | 0.00% |
| Procure | 16.60 | 0.00 | 0.00% |
| Beyond | 13.51 | 0.00 | 0.00% |
| Change Finance | 13.18 | 0.00 | 0.00% |
| Roundhill | 12.71 | 0.00 | 0.00% |
| Impact Shares | 12.32 | -0.00 | -0.01% |
| Hoya | 11.23 | 0.00 | 0.00% |
| Franklin | 10.13 | 0.00 | 0.00% |
| UP Fintech | 9.45 | 0.00 | 0.00% |
| Volshares | 8.00 | 0.00 | 0.00% |
| QRAFT | 6.96 | 0.00 | 0.00% |
| Affinity | 6.07 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.73 | 0.00 | 0.00% |
| EquBot | 5.48 | 0.00 | 0.00% |
| Source Asset Management | 4.31 | 0.00 | 0.00% |
| Leuthold | 3.17 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.75 | 0.00 | 0.00% |
| URNM | 2.50 | -0.00 | -0.01% |
| Global Beta | 2.50 | 0.00 | 0.00% |
| RYZZ | 2.14 | 0.00 | 0.00% |
| Ideanomics | 1.75 | -0.00 | -0.03% |
| Breakwave | 1.12 | 0.00 | 0.00% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,756,537.40 | 696.68 | 0.04% |
| Vanguard | 1,181,707.21 | 1,330.63 | 0.11% |
| State Street Global Advisors | 743,961.75 | 1,191.96 | 0.16% |
| Invesco | 231,532.94 | 86.94 | 0.04% |
| Charles Schwab | 167,832.85 | 86.90 | 0.05% |
| First Trust | 88,962.16 | 147.56 | 0.17% |
| VanEck | 43,572.36 | -62.64 | -0.14% |
| WisdomTree | 41,009.06 | -3.10 | -0.01% |
| ProShares | 36,057.34 | 0.00 | 0.00% |
| JPMorgan | 33,583.45 | -0.63 | -0.00% |
| Allianz | 22,547.02 | 21.27 | 0.09% |
| Goldman Sachs | 17,864.96 | 61.34 | 0.34% |
| Deutsche Bank | 17,541.97 | 42.34 | 0.24% |
| Fidelity | 17,329.98 | 27.70 | 0.16% |
| Northern Trust | 16,540.31 | 5.00 | 0.03% |
| Rafferty Asset Management | 14,259.96 | 112.06 | 0.79% |
| Mirae Asset Global Investments | 12,685.95 | 27.09 | 0.21% |
| SS&C | 11,373.02 | -2.47 | -0.02% |
| UBS | 6,517.03 | -350.38 | -5.38% |
| Pacer Financial | 5,938.58 | 7.24 | 0.12% |
| Victory Capital Management | 5,427.26 | 7.59 | 0.14% |
| John Hancock | 4,807.01 | 4.60 | 0.10% |
| Franklin Templeton Investments | 4,592.03 | 0.00 | 0.00% |
| Credit Suisse | 4,535.82 | -9.09 | -0.20% |
| Hartford | 4,358.94 | 2.11 | 0.05% |
| Barclays Bank PLC | 3,986.75 | 83.34 | 2.09% |
| ETF Managers Group | 3,723.99 | 1.48 | 0.04% |
| KraneShares | 3,495.57 | 31.63 | 0.90% |
| New York Life | 3,457.40 | 9.75 | 0.28% |
| Principal Financial Group | 3,434.07 | 0.00 | 0.00% |
| ARK | 3,318.20 | 12.46 | 0.38% |
| Aberdeen Asset Management | 3,062.37 | 13.95 | 0.46% |
| Exchange Traded Concepts | 2,835.85 | -0.01 | -0.00% |
| Innovator Capital Management | 2,427.23 | 1.51 | 0.06% |
| US Commodity Funds | 2,243.08 | -33.91 | -1.51% |
| Vident Advisory | 1,707.19 | 0.00 | 0.00% |
| Janus Henderson | 1,639.77 | 3.91 | 0.24% |
| Northern Lights | 1,611.25 | 4.66 | 0.29% |
| Legg Mason | 1,540.38 | -1.89 | -0.12% |
| Virtus | 1,104.70 | 3.94 | 0.36% |
| American Century | 1,041.86 | 0.00 | 0.00% |
| Nuveen | 1,027.76 | 11.41 | 1.11% |
| PGIM Investments | 955.25 | 1.25 | 0.13% |
| BMO | 858.36 | 8.43 | 0.98% |
| CitiGroup | 844.79 | -9.80 | -1.16% |
| Amplify | 832.74 | -2.34 | -0.28% |
| Transamerica | 815.03 | 0.00 | 0.00% |
| O’Shares Investment Advisers | 801.19 | 0.00 | 0.00% |
| Davis | 795.65 | -0.00 | -0.00% |
| GraniteShares | 730.01 | 0.00 | 0.00% |
| AdvisorShares | 716.50 | 0.00 | 0.00% |
| Columbia | 711.90 | 0.00 | 0.00% |
| Cambria | 673.87 | 0.01 | 0.00% |
| Montage Managers | 529.16 | 3.54 | 0.67% |
| Millington Securities Inc | 492.53 | -1.24 | -0.25% |
| Aptus Capital Advisors | 455.43 | 0.00 | 0.00% |
| Alpha Architect | 433.41 | 0.00 | 0.00% |
| Nationwide Mutual Insurance | 398.07 | 0.00 | 0.00% |
| Aware Asset Management | 361.36 | 0.00 | 0.00% |
| The RBB Fund | 308.97 | 2.63 | 0.85% |
| Timothy Partners Ltd. | 286.86 | 0.00 | 0.00% |
| Swedish Export Credit | 253.38 | 0.00 | 0.00% |
| Sprott, Inc. | 249.15 | 0.00 | 0.00% |
| Defiance ETFs | 245.93 | 16.29 | 6.62% |
| Highland Capital Healthcare Advisors | 238.30 | -19.23 | -8.07% |
| ClearShares | 206.65 | 0.00 | 0.00% |
| Merk | 192.21 | 0.00 | 0.00% |
| Reality Shares | 185.88 | 0.00 | 0.00% |
| Teucrium | 165.73 | 0.00 | 0.00% |
| Liquid Strategies LLC | 149.12 | 6.73 | 4.51% |
| TrimTabs Asset Management | 143.01 | 0.00 | 0.00% |
| Howard CM Holdings | 137.10 | 0.00 | 0.00% |
| Arrow Investment Advisors | 135.27 | 0.00 | 0.00% |
| AGF Investments | 131.38 | 0.00 | 0.00% |
| Pacific Global ETF | 114.92 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 113.46 | 0.00 | 0.00% |
| Core Alternative Capital | 112.53 | 0.00 | 0.00% |
| US Global Investors | 107.10 | 0.00 | 0.00% |
| Strategy Shares | 99.41 | -1.75 | -1.76% |
| Tidal ETF Services | 98.85 | 0.00 | 0.00% |
| Exponential ETFs | 94.35 | 0.00 | 0.00% |
| Redwood Investment Management | 78.11 | 0.00 | 0.00% |
| OBP Capital LLC | 71.52 | 0.00 | 0.00% |
| Distillate Capital Partners | 68.21 | 1.57 | 2.30% |
| Toroso Investments | 66.70 | 0.00 | 0.00% |
| Cboe Vest Financial | 53.61 | 2.33 | 4.35% |
| Premise Capital | 53.41 | 0.00 | 0.00% |
| Metaurus Advisors | 52.47 | -0.01 | -0.02% |
| Advisors Asset Management | 51.01 | 0.00 | 0.00% |
| Gadsden | 49.43 | 0.00 | 0.00% |
| Natixis | 48.41 | 0.00 | 0.00% |
| Renaissance Capital | 43.21 | -1.70 | -3.92% |
| EMPIRICAL FINANCE LLC | 38.85 | 2.77 | 7.14% |
| iM Global Partner | 37.41 | 0.00 | 0.00% |
| USCF Advisers | 35.73 | 0.00 | 0.00% |
| Belpointe Financial Holdings LLC | 28.45 | 0.00 | 0.00% |
| Syntax | 27.12 | 0.00 | 0.00% |
| Wahed Invest LLC | 26.78 | 1.41 | 5.26% |
| Salt Financial | 25.79 | 0.00 | 0.00% |
| AlphaMark Advisors | 22.65 | 0.00 | 0.00% |
| Validea Capital Management | 21.90 | 0.00 | 0.00% |
| Active Weighting Advisors | 20.34 | 0.00 | 0.00% |
| Morgan Stanley | 18.12 | 18.10 | 99.90% |
| Sage Advisory Services | 17.80 | 0.00 | 0.00% |
| Acquirers Funds LLC | 16.87 | 0.00 | 0.00% |
| Point Bridge Capital | 16.70 | 0.00 | 0.00% |
| ProcureAM | 16.60 | 0.00 | 0.00% |
| Beyond Investing LLC | 13.51 | 0.00 | 0.00% |
| Change Finance | 13.18 | 0.00 | 0.00% |
| Roundhill Financial Inc. | 12.71 | 0.00 | 0.00% |
| Impact Shares | 12.32 | -0.00 | -0.01% |
| Hoya Capital Real Estate | 11.23 | 0.00 | 0.00% |
| TigerShares | 9.45 | 0.00 | 0.00% |
| Whitford Asset Management | 8.00 | 0.00 | 0.00% |
| Little Harbor Advisors | 5.73 | 0.00 | 0.00% |
| EquBot | 5.48 | 0.00 | 0.00% |
| Source Asset Management | 4.31 | 0.00 | 0.00% |
| The Leuthold Group LLC | 3.17 | 0.00 | 0.00% |
| TriLine Index Solutions | 2.75 | 0.00 | 0.00% |
| Global Beta Advisors | 2.50 | 0.00 | 0.00% |
| RYZZ Capital Management | 2.14 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.