(Table below reflects daily flows on Aug. 11, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,782,533.94 | 924.80 | 0.05% |
| Vanguard | 1,269,034.62 | 1,336.27 | 0.11% |
| SPDR | 772,816.59 | 1,407.45 | 0.18% |
| Invesco | 246,235.70 | 96.03 | 0.04% |
| Schwab | 168,043.12 | 49.04 | 0.03% |
| First Trust | 93,010.03 | 167.36 | 0.18% |
| VanEck | 49,935.71 | 38.14 | 0.08% |
| ProShares | 43,097.62 | 191.61 | 0.44% |
| JPMorgan | 38,397.80 | 20.54 | 0.05% |
| WisdomTree | 33,200.46 | -37.61 | -0.11% |
| PIMCO | 23,605.39 | 8.85 | 0.04% |
| Fidelity | 19,015.77 | 21.33 | 0.11% |
| Goldman Sachs | 18,215.08 | 0.00 | 0.00% |
| Direxion | 17,097.00 | -21.21 | -0.12% |
| Xtrackers | 16,785.21 | 48.71 | 0.29% |
| Global X | 13,622.63 | 22.01 | 0.16% |
| FlexShares | 13,540.93 | 5.47 | 0.04% |
| ARK | 11,365.84 | 4.17 | 0.04% |
| Aberdeen | 6,217.55 | 31.02 | 0.50% |
| LibertyShares | 6,064.05 | 4.80 | 0.08% |
| US Commodity Funds | 5,534.27 | 9.82 | 0.18% |
| Pacer | 5,401.94 | -28.74 | -0.53% |
| VictoryShares | 4,795.04 | -5.07 | -0.11% |
| John Hancock | 4,375.62 | 0.00 | 0.00% |
| Alerian | 3,957.77 | -25.88 | -0.65% |
| KraneShares | 3,804.02 | -0.05 | -0.00% |
| ETF Managers Group | 3,770.12 | 4.01 | 0.11% |
| Innovator | 3,501.94 | 66.66 | 1.90% |
| Principal | 3,464.37 | -36.62 | -1.06% |
| Hartford | 3,457.00 | 0.00 | 0.00% |
| IndexIQ | 3,267.87 | 4.17 | 0.13% |
| Invesco DB | 3,024.94 | 18.38 | 0.61% |
| Janus Henderson | 2,766.93 | 12.59 | 0.45% |
| ALPS | 2,051.94 | 3.58 | 0.17% |
| Nuveen | 1,919.45 | -9.86 | -0.51% |
| Amplify | 1,914.25 | 89.17 | 4.66% |
| iPath | 1,795.42 | 8.09 | 0.45% |
| GraniteShares | 1,523.55 | 0.00 | 0.00% |
| Avantis | 1,485.09 | 0.00 | 0.00% |
| US Global | 1,462.92 | 0.00 | 0.00% |
| ROBO Global | 1,300.37 | -0.02 | -0.00% |
| Vident | 1,284.42 | 0.00 | 0.00% |
| Legg Mason | 1,211.92 | -0.00 | -0.00% |
| PGIM | 1,103.97 | 2.49 | 0.23% |
| REX Microsectors | 1,017.60 | 0.00 | 0.00% |
| O’Shares | 1,016.56 | 0.00 | 0.00% |
| American Century | 943.97 | 3.04 | 0.32% |
| Davis | 898.59 | 0.00 | 0.00% |
| EMQQ | 897.08 | 0.02 | 0.00% |
| ETRACS | 881.75 | 0.00 | 0.00% |
| AdvisorShares | 843.36 | 0.74 | 0.09% |
| Columbia | 802.86 | 0.00 | 0.00% |
| Cambria | 743.02 | -0.92 | -0.12% |
| DeltaShares | 728.45 | 0.00 | 0.00% |
| RPAR | 701.61 | 0.00 | 0.00% |
| Aptus | 679.43 | 0.00 | 0.00% |
| Main Funds | 583.47 | 0.00 | 0.00% |
| Inspire | 572.92 | 0.00 | 0.00% |
| Credit Suisse | 540.30 | 2.87 | 0.53% |
| Perth Mint | 516.93 | 0.00 | 0.00% |
| Defiance | 485.28 | 0.00 | 0.00% |
| RiverFront | 478.65 | 0.00 | 0.00% |
| Nationwide | 457.53 | 0.00 | 0.00% |
| Franklin | 454.08 | 0.00 | 0.00% |
| Quadratic | 430.18 | 6.85 | 1.59% |
| Barclays | 423.81 | 0.00 | 0.00% |
| Alpha Architect | 416.92 | 0.00 | 0.00% |
| Meridian | 411.57 | 0.06 | 0.02% |
| Sprott | 411.41 | 0.00 | 0.00% |
| FormulaFolios | 399.81 | 0.00 | 0.00% |
| Motley Fool | 393.30 | 1.54 | 0.39% |
| Virtus | 374.07 | 0.00 | 0.00% |
| WBI Shares | 364.20 | -1.19 | -0.33% |
| Tortoise | 343.22 | 0.00 | 0.00% |
| Timothy | 337.51 | 0.00 | 0.00% |
| BNY Mellon | 314.46 | 5.47 | 1.74% |
| Aware | 309.62 | 0.00 | 0.00% |
| Anfield | 267.36 | 0.00 | 0.00% |
| Overlay Shares | 241.03 | 0.72 | 0.30% |
| AGFiQ | 236.09 | 0.00 | 0.00% |
| ClearShares | 231.77 | 0.00 | 0.00% |
| HCM | 220.63 | 0.00 | 0.00% |
| Teucrium | 217.17 | 0.00 | 0.00% |
| UBS | 203.76 | 0.00 | 0.00% |
| C-Tracks | 187.11 | 0.00 | 0.00% |
| Reality Shares | 181.53 | 0.00 | 0.00% |
| InfraCap | 175.43 | 0.00 | 0.00% |
| Deutsche X-trackers | 172.90 | 0.00 | 0.00% |
| ELEMENTS | 163.57 | 0.00 | 0.00% |
| Distillate | 156.00 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 148.97 | -0.00 | -0.00% |
| LeaderShares | 143.03 | 0.00 | 0.00% |
| Core Alternative | 132.02 | 0.00 | 0.00% |
| SoFi | 131.57 | 0.00 | 0.00% |
| Tuttle | 130.90 | 0.00 | 0.00% |
| ERShares | 129.33 | 0.00 | 0.00% |
| TrimTabs | 122.03 | 0.00 | 0.00% |
| BlueStar | 117.13 | 0.00 | 0.00% |
| Renaissance | 113.32 | 3.13 | 2.77% |
| Pacific Global ETF | 111.26 | 0.00 | 0.00% |
| ArrowShares | 109.63 | 0.00 | 0.00% |
| Eve Capital | 101.00 | 0.00 | 0.00% |
| Highland | 100.59 | 0.00 | 0.00% |
| Blackrock | 89.55 | 0.00 | 0.00% |
| Etho Capital | 89.12 | 0.00 | 0.00% |
| Day Hagan | 84.60 | 1.30 | 1.54% |
| Strategy Shares | 80.80 | 2.51 | 3.10% |
| Gadsden | 74.92 | 1.48 | 1.98% |
| Exponential ETFs | 73.72 | 0.00 | 0.00% |
| Fieldstone | 67.06 | 0.00 | 0.00% |
| Roundhill | 61.70 | 0.00 | 0.00% |
| Merlyn.AI | 60.99 | 0.00 | 0.00% |
| Cboe Vest | 60.62 | 0.00 | 0.00% |
| Premise Capital | 55.76 | 0.00 | 0.00% |
| SP Funds | 53.27 | 0.00 | 0.00% |
| Natixis | 51.71 | 0.00 | 0.00% |
| Loncar | 51.55 | -3.23 | -6.27% |
| Saba | 51.22 | 0.00 | 0.00% |
| Opus Capital Management | 50.70 | 0.00 | 0.00% |
| Syntax | 49.12 | 0.00 | 0.00% |
| Metaurus | 48.53 | 0.00 | 0.01% |
| NETL | 46.58 | 0.00 | 0.00% |
| iM | 46.26 | 0.00 | 0.00% |
| Vesper | 45.47 | 0.01 | 0.03% |
| Toews | 44.66 | 0.00 | 0.00% |
| Wahed | 42.81 | 0.00 | 0.00% |
| Breakwave | 38.06 | 0.00 | 0.00% |
| Innovation Shares LLC | 35.70 | -0.00 | -0.00% |
| Portfolio+ | 35.19 | 0.00 | 0.00% |
| AAM | 34.20 | 0.00 | 0.00% |
| EntrepreneurShares | 32.29 | 0.00 | 0.00% |
| Absolute | 30.65 | 0.00 | 0.00% |
| TrueMark | 30.27 | 0.00 | 0.00% |
| Belpointe | 29.76 | 0.00 | 0.00% |
| Little Harbor Advisors | 29.24 | 0.00 | 0.00% |
| Hoya | 28.35 | 0.00 | 0.00% |
| Reaves | 27.70 | 0.00 | 0.00% |
| MainStay | 26.82 | 0.00 | 0.00% |
| Procure | 26.37 | 1.10 | 4.17% |
| AlphaClone | 25.26 | 0.00 | 0.00% |
| Hull | 23.89 | 0.00 | 0.00% |
| Beyond | 23.00 | 0.00 | 0.00% |
| BMO | 22.91 | 0.00 | 0.00% |
| EventShares | 21.24 | 0.00 | 0.00% |
| AlphaMark | 19.92 | 0.00 | 0.00% |
| Change Finance | 19.81 | 0.00 | 0.00% |
| Impact Shares | 19.30 | 0.64 | 3.33% |
| Sage | 18.46 | 0.00 | 0.00% |
| Acquirers Fund | 18.15 | 0.00 | 0.00% |
| Salt Financial | 17.37 | 0.00 | 0.00% |
| UP Fintech | 15.64 | 0.00 | 0.00% |
| VelocityShares | 14.41 | 0.00 | 0.00% |
| Allianz | 13.71 | 0.00 | 0.00% |
| Affinity | 13.36 | 0.00 | 0.00% |
| QRAFT | 12.89 | 2.44 | 18.91% |
| Counterpoint | 12.42 | 0.00 | 0.00% |
| URNM | 10.58 | 0.00 | 0.02% |
| Leuthold | 9.99 | 0.00 | 0.00% |
| Point Bridge Capital | 9.24 | 0.00 | 0.00% |
| Esoterica | 9.09 | 0.00 | 0.00% |
| Global Beta | 6.72 | 0.00 | 0.00% |
| Altshares | 6.47 | -0.00 | -0.03% |
| EquBot | 5.53 | 0.00 | 0.00% |
| Armor | 4.33 | 0.00 | 0.02% |
| USCF Advisers | 3.79 | 0.00 | 0.00% |
| Agility Shares | 3.39 | 0.00 | 0.00% |
| ClearBridge | 2.85 | -0.00 | -0.02% |
| Siren | 2.69 | 0.00 | 0.00% |
| Volshares | 2.57 | 0.00 | 0.00% |
| Ideanomics | 2.55 | 0.00 | 0.00% |
| SmartETFs | 2.32 | 0.00 | 0.00% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,782,623.48 | 924.80 | 0.05% |
| Vanguard | 1,269,034.62 | 1,336.27 | 0.11% |
| State Street Global Advisors | 772,816.59 | 1,407.45 | 0.18% |
| Invesco | 249,260.65 | 114.42 | 0.05% |
| Charles Schwab | 168,043.12 | 49.04 | 0.03% |
| First Trust | 93,010.03 | 167.36 | 0.18% |
| VanEck | 49,541.21 | 38.14 | 0.08% |
| ProShares | 43,097.62 | 191.61 | 0.44% |
| JPMorgan Chase | 38,397.80 | 20.54 | 0.05% |
| WisdomTree | 33,200.46 | -37.61 | -0.11% |
| Allianz | 23,619.10 | 8.85 | 0.04% |
| FMR LLC | 19,015.77 | 21.33 | 0.11% |
| Goldman Sachs | 18,215.08 | 0.00 | 0.00% |
| Direxion | 16,978.54 | -22.54 | -0.13% |
| Deutsche Bank | 16,958.11 | 48.71 | 0.29% |
| Mirae Asset | 13,622.63 | 22.01 | 0.16% |
| Northern Trust | 13,540.93 | 5.47 | 0.04% |
| ARK | 11,365.84 | 4.17 | 0.04% |
| Franklin Templeton | 7,732.89 | 4.80 | 0.06% |
| SS&C | 6,515.17 | -22.30 | -0.34% |
| Aberdeen Standard Investments | 6,217.55 | 31.02 | 0.50% |
| US Commodity Funds | 5,538.06 | 9.82 | 0.18% |
| Pacer Advisors | 5,401.94 | -28.74 | -0.53% |
| Victory Capital | 4,795.04 | -5.07 | -0.11% |
| John Hancock | 4,375.62 | 0.00 | 0.00% |
| CICC | 4,234.19 | 6.80 | 0.16% |
| ETFMG | 4,014.43 | 4.01 | 0.10% |
| Exchange Traded Concepts | 3,535.04 | -0.71 | -0.02% |
| Innovator | 3,501.94 | 66.66 | 1.90% |
| Principal | 3,464.37 | -36.62 | -1.06% |
| The Hartford | 3,457.00 | 0.00 | 0.00% |
| New York Life | 3,267.87 | 4.17 | 0.13% |
| Janus Henderson | 2,766.93 | 12.59 | 0.45% |
| American Century Investments | 2,429.06 | 3.04 | 0.13% |
| Barclays Capital Inc. | 2,214.01 | 8.09 | 0.37% |
| Nuveen Securities | 1,919.45 | -9.86 | -0.51% |
| Amplify | 1,914.25 | 89.17 | 4.66% |
| GraniteShares | 1,523.55 | 0.00 | 0.00% |
| US Global Investors | 1,462.92 | 0.00 | 0.00% |
| Vident | 1,284.42 | 0.00 | 0.00% |
| Toroso Investments | 1,196.07 | 0.00 | 0.00% |
| Prudential | 1,103.97 | 2.49 | 0.23% |
| UBS | 1,085.52 | 0.00 | 0.00% |
| BMO | 1,040.51 | 0.00 | 0.00% |
| O’Shares Investments | 1,016.56 | 0.00 | 0.00% |
| Davis Advisers | 898.59 | 0.00 | 0.00% |
| AdvisorShares | 843.36 | 0.74 | 0.09% |
| Columbia Management Investment Advisers, LLC | 802.86 | 0.00 | 0.00% |
| Cambria | 743.02 | -0.92 | -0.12% |
| Aptus Capital Advisors | 730.13 | 0.00 | 0.00% |
| Transamerica Funds | 728.45 | 0.00 | 0.00% |
| Main Management | 583.47 | 0.00 | 0.00% |
| Virtus Investment Partners | 577.19 | 0.00 | 0.00% |
| Inspire | 572.92 | 0.00 | 0.00% |
| Credit Suisse | 540.30 | 2.87 | 0.53% |
| Defiance ETFs | 485.28 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 477.91 | 0.00 | 0.00% |
| Nationwide | 457.53 | 0.00 | 0.00% |
| Sprott, Inc. | 411.41 | 0.00 | 0.00% |
| FormulaFolios | 399.81 | 0.00 | 0.00% |
| Merk | 394.51 | 0.00 | 0.00% |
| The Motley Fool | 393.30 | 1.54 | 0.39% |
| WBI | 364.20 | -1.19 | -0.33% |
| Tortoise | 343.22 | 0.00 | 0.00% |
| Timothy Plan | 337.51 | 0.00 | 0.00% |
| The Bank of New York Mellon | 314.46 | 5.47 | 1.74% |
| Regents Park Funds | 280.72 | 0.00 | 0.00% |
| Liquid Strategies | 241.03 | 0.72 | 0.30% |
| AGF | 236.09 | 0.00 | 0.00% |
| ClearShares | 231.77 | 0.00 | 0.00% |
| Howard Capital Management | 220.63 | 0.00 | 0.00% |
| Teucrium | 217.17 | 0.00 | 0.00% |
| Citigroup Inc | 201.52 | 0.00 | 0.00% |
| Reality Shares | 181.53 | 0.00 | 0.00% |
| Swedish Export Credit | 163.57 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 161.62 | 0.00 | 0.00% |
| Distillate Capital | 156.00 | 0.00 | 0.00% |
| Rafferty Asset Management | 153.65 | 1.33 | 0.87% |
| Intangible Capital | 148.97 | -0.00 | -0.00% |
| Redwood Investment Management | 143.03 | 0.00 | 0.00% |
| Core Alternative Capital | 132.02 | 0.00 | 0.00% |
| Tuttle Tactical Management, LLC | 130.90 | 0.00 | 0.00% |
| TrimTabs | 122.03 | 0.00 | 0.00% |
| Renaissance Capital | 113.32 | 3.13 | 2.77% |
| Pacific Life | 111.26 | 0.00 | 0.00% |
| Arrow Funds | 109.63 | 0.00 | 0.00% |
| Highland Capital Management | 100.59 | 0.00 | 0.00% |
| OBP Capital LLC | 91.29 | 0.00 | 0.00% |
| Donald L. Hagan LLC | 84.60 | 1.30 | 1.54% |
| Strategy Shares | 80.80 | 2.51 | 3.10% |
| Gadsden | 74.92 | 1.48 | 1.98% |
| Exponential ETFs | 73.72 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 60.62 | 0.00 | 0.00% |
| Premise Capital | 55.76 | 0.00 | 0.00% |
| Natixis | 51.71 | 0.00 | 0.00% |
| Syntax Advisors | 49.12 | 0.00 | 0.00% |
| Metaurus Advisors | 48.53 | 0.00 | 0.01% |
| Toews Corp. | 48.05 | 0.00 | 0.00% |
| iM Global Partner | 46.26 | 0.00 | 0.00% |
| Wahed Invest LLC | 42.81 | 0.00 | 0.00% |
| Roundhill Investments | 39.39 | 0.00 | 0.00% |
| AAM Holdings Inc. | 34.20 | 0.00 | 0.00% |
| Absolute Investment Advisers LLC | 30.65 | 0.00 | 0.00% |
| TrueMark Investments, LLC | 30.27 | 0.00 | 0.00% |
| Belpointe Asset Management, LLC | 29.76 | 0.00 | 0.00% |
| Little Harbor Advisors | 29.24 | 0.00 | 0.00% |
| Pettee Investors | 28.35 | 0.00 | 0.00% |
| ProcureAM | 26.37 | 1.10 | 4.17% |
| Beyond Investing | 23.00 | 0.00 | 0.00% |
| EventShares | 21.24 | 0.00 | 0.00% |
| AlphaMark Advisors | 19.92 | 0.00 | 0.00% |
| Change Finance | 19.81 | 0.00 | 0.00% |
| Impact Shares | 19.30 | 0.64 | 3.33% |
| Sage | 18.46 | 0.00 | 0.00% |
| ETF Series Solutions | 18.15 | 0.00 | 0.00% |
| Salt Financial | 17.37 | 0.00 | 0.00% |
| UP Fintech Holding | 15.64 | 0.00 | 0.00% |
| Counterpoint Mutual Funds LLC | 12.42 | 0.00 | 0.00% |
| The Leuthold Group LLC | 9.99 | 0.00 | 0.00% |
| Point Bridge Capital | 9.24 | 0.00 | 0.00% |
| Esoterica Capital LLC | 9.09 | 0.00 | 0.00% |
| Global Beta Advisors | 6.72 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.47 | -0.00 | -0.03% |
| EquBot | 5.53 | 0.00 | 0.00% |
| Barclays | 5.22 | 0.00 | 0.00% |
| Nordea Investment Funds SA | 2.69 | 0.00 | 0.00% |
| Whitford Asset Management | 2.57 | 0.00 | 0.00% |
| Guinness Atkinson Asset Management | 2.32 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.
