(Table below reflects daily flows on Oct. 6, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,799,386.82 | 2,457.72 | 0.14% |
| Vanguard | 1,311,467.56 | 873.85 | 0.07% |
| SPDR | 762,904.92 | 1,579.41 | 0.21% |
| Invesco | 255,709.08 | -37.67 | -0.01% |
| Schwab | 171,518.06 | 46.36 | 0.03% |
| First Trust | 97,027.83 | 888.49 | 0.92% |
| VanEck | 48,604.28 | -13.47 | -0.03% |
| ProShares | 44,179.70 | 56.97 | 0.13% |
| JPMorgan | 39,982.18 | 124.76 | 0.31% |
| WisdomTree | 33,831.06 | 24.20 | 0.07% |
| PIMCO | 24,182.60 | 12.60 | 0.05% |
| Fidelity | 20,048.59 | 58.38 | 0.29% |
| Goldman Sachs | 19,705.20 | 13.12 | 0.07% |
| Xtrackers | 18,042.62 | 246.38 | 1.37% |
| Direxion | 16,292.22 | 168.35 | 1.03% |
| ARK | 15,823.17 | 45.42 | 0.29% |
| Global X | 14,716.67 | 3.81 | 0.03% |
| FlexShares | 13,203.15 | 1.86 | 0.01% |
| LibertyShares | 6,668.60 | 1.34 | 0.02% |
| Aberdeen | 6,007.87 | 4.77 | 0.08% |
| Pacer | 5,317.65 | 1.39 | 0.03% |
| US Commodity Funds | 5,186.44 | -0.92 | -0.02% |
| VictoryShares | 4,925.86 | -10.92 | -0.22% |
| John Hancock | 4,413.01 | -4.86 | -0.11% |
| KraneShares | 3,946.97 | -0.38 | -0.01% |
| ETF Managers Group | 3,735.74 | 0.00 | 0.00% |
| Innovator | 3,690.42 | 5.78 | 0.16% |
| Principal | 3,535.21 | 6.97 | 0.20% |
| Hartford | 3,499.30 | 0.00 | 0.00% |
| Invesco DB | 3,421.85 | -13.60 | -0.40% |
| IndexIQ | 3,286.91 | -48.72 | -1.48% |
| Janus Henderson | 3,279.91 | 40.92 | 1.25% |
| Alerian | 3,198.75 | 4.18 | 0.13% |
| ALPS | 2,084.03 | -10.99 | -0.53% |
| Nuveen | 2,046.04 | -14.05 | -0.69% |
| Amplify | 2,041.52 | 6.34 | 0.31% |
| iPath | 1,916.28 | 46.96 | 2.45% |
| US Global | 1,810.65 | 0.00 | 0.00% |
| Avantis | 1,713.54 | 2.51 | 0.15% |
| REX Microsectors | 1,500.85 | 0.00 | 0.00% |
| GraniteShares | 1,475.66 | 0.00 | 0.00% |
| ROBO Global | 1,360.83 | -0.07 | -0.01% |
| Vident | 1,254.16 | 0.00 | 0.00% |
| Legg Mason | 1,248.65 | -1.41 | -0.11% |
| PGIM | 1,175.97 | 6.23 | 0.53% |
| O’Shares | 1,086.60 | 8.16 | 0.75% |
| Cabana | 1,060.01 | 4.90 | 0.46% |
| EMQQ | 1,031.78 | 18.32 | 1.78% |
| American Century | 1,025.42 | -4.29 | -0.42% |
| Davis | 925.19 | 0.00 | 0.00% |
| Columbia | 882.24 | 12.87 | 1.46% |
| AdvisorShares | 863.39 | -1.35 | -0.16% |
| Cambria | 822.40 | 2.14 | 0.26% |
| Aptus | 774.96 | 6.11 | 0.79% |
| RPAR | 768.53 | 0.00 | 0.00% |
| ETRACS | 758.32 | 0.00 | 0.00% |
| DeltaShares | 709.08 | 0.00 | 0.00% |
| Main Funds | 586.83 | 0.00 | 0.00% |
| Quadratic | 583.86 | -0.77 | -0.13% |
| Inspire | 583.77 | 0.00 | 0.00% |
| Defiance | 562.66 | 4.32 | 0.77% |
| Perth Mint | 500.76 | 7.61 | 1.52% |
| Credit Suisse | 492.24 | 0.00 | 0.00% |
| RiverFront | 454.96 | 0.00 | 0.00% |
| Nationwide | 454.41 | 0.00 | 0.00% |
| Alpha Architect | 443.84 | 0.00 | 0.00% |
| Motley Fool | 440.97 | 0.00 | 0.00% |
| Meridian | 412.22 | -0.02 | -0.01% |
| Sprott | 388.68 | 0.00 | 0.00% |
| Virtus | 378.41 | 0.00 | 0.00% |
| Barclays | 376.42 | -0.10 | -0.03% |
| FormulaFolios | 372.20 | 0.00 | 0.00% |
| Teucrium | 358.51 | 0.00 | 0.00% |
| BNY Mellon | 352.55 | 0.00 | 0.00% |
| Timothy | 342.06 | 2.29 | 0.67% |
| WBI Shares | 333.48 | 0.00 | 0.00% |
| Tortoise | 303.44 | 0.00 | 0.00% |
| Renaissance | 288.18 | 2.68 | 0.93% |
| Aware | 275.00 | 0.00 | 0.00% |
| Overlay Shares | 264.66 | 0.00 | 0.00% |
| HCM | 236.04 | 1.76 | 0.75% |
| AGFiQ | 235.38 | 0.00 | 0.00% |
| ClearShares | 234.19 | 0.00 | 0.00% |
| Anfield | 226.49 | 1.23 | 0.54% |
| Reality Shares | 210.31 | 0.00 | 0.00% |
| UBS | 206.20 | 0.00 | 0.00% |
| Roundhill | 201.85 | 0.00 | 0.00% |
| TrimTabs | 195.73 | 0.00 | 0.00% |
| ELEMENTS | 192.33 | 0.00 | 0.00% |
| Distillate | 182.00 | 0.00 | 0.00% |
| C-Tracks | 176.57 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 157.06 | 0.01 | 0.01% |
| Deutsche X-trackers | 154.41 | 0.00 | 0.00% |
| SoFi | 153.72 | 2.51 | 1.63% |
| InfraCap | 148.80 | 0.00 | 0.00% |
| ERShares | 146.43 | 0.00 | 0.00% |
| LeaderShares | 140.07 | 0.00 | 0.00% |
| BlueStar | 133.06 | 0.00 | 0.00% |
| Tuttle | 126.72 | 0.00 | 0.00% |
| Day Hagan | 117.53 | 0.00 | 0.00% |
| Blackrock | 116.93 | 0.00 | 0.00% |
| Core Alternative | 116.06 | 0.00 | 0.00% |
| Franklin | 113.89 | 0.00 | 0.00% |
| Pacific Global ETF | 109.60 | 0.00 | 0.00% |
| ArrowShares | 107.39 | 0.00 | 0.00% |
| Eve Capital | 103.76 | 0.00 | 0.00% |
| Merlyn.AI | 102.46 | 17.20 | 16.79% |
| Etho Capital | 92.87 | 0.00 | 0.00% |
| Strategy Shares | 91.00 | 0.00 | 0.00% |
| T. Rowe Price | 84.72 | 1.16 | 1.36% |
| Gadsden | 82.97 | 0.00 | 0.00% |
| Exponential ETFs | 74.50 | 0.00 | 0.00% |
| Fieldstone | 68.51 | 0.00 | 0.00% |
| Cboe Vest | 68.49 | 0.00 | 0.00% |
| SP Funds | 61.80 | 1.16 | 1.88% |
| iM | 61.78 | 0.00 | 0.00% |
| Highland | 61.38 | -0.00 | -0.00% |
| Loncar | 53.57 | 0.00 | 0.00% |
| Saba | 52.72 | 0.00 | 0.00% |
| Vesper | 51.83 | -0.00 | -0.01% |
| Premise Capital | 51.30 | 0.00 | 0.00% |
| Wahed | 50.66 | 0.00 | 0.00% |
| Opus Capital Management | 50.30 | 0.00 | 0.00% |
| Agility Shares | 50.12 | 0.00 | 0.00% |
| Natixis | 49.83 | 0.00 | 0.00% |
| Syntax | 48.81 | 0.00 | 0.00% |
| Metaurus | 48.70 | 0.01 | 0.02% |
| TrueMark | 48.04 | 0.00 | 0.00% |
| NETL | 45.22 | 0.00 | 0.00% |
| Hoya | 35.37 | 0.00 | 0.00% |
| AAM | 34.69 | 0.00 | 0.00% |
| EntrepreneurShares | 32.54 | 0.00 | 0.00% |
| Breakwave | 31.97 | 0.00 | 0.00% |
| Innovation Shares LLC | 31.96 | 0.00 | 0.00% |
| Absolute | 31.22 | 0.00 | 0.00% |
| CornerCap | 30.16 | 1.89 | 6.25% |
| Procure | 29.49 | 0.00 | 0.00% |
| Belpointe | 28.74 | 0.00 | 0.00% |
| Reaves | 27.05 | 0.00 | 0.00% |
| Beyond | 27.05 | 0.00 | 0.00% |
| AlphaClone | 26.68 | 0.00 | 0.00% |
| Little Harbor Advisors | 24.95 | 0.00 | 0.00% |
| Hull | 24.76 | -0.00 | -0.01% |
| MainStay | 23.55 | 0.00 | 0.00% |
| Change Finance | 23.35 | 1.30 | 5.56% |
| Impact Shares | 22.54 | 0.67 | 2.96% |
| Acquirers Fund | 21.74 | 0.00 | 0.00% |
| AlphaMark | 19.80 | 0.00 | 0.00% |
| BMO | 18.89 | 0.00 | 0.00% |
| QRAFT | 16.88 | -0.00 | -0.00% |
| Affinity | 16.41 | 0.00 | 0.00% |
| UP Fintech | 16.31 | 0.00 | 0.00% |
| Allianz | 13.78 | 0.00 | 0.00% |
| URNM | 13.52 | 0.00 | 0.00% |
| VelocityShares | 13.11 | 0.00 | 0.00% |
| Counterpoint | 12.26 | 0.00 | 0.00% |
| Esoterica | 12.12 | 0.00 | 0.00% |
| Leuthold | 11.42 | 0.00 | 0.00% |
| Point Bridge Capital | 8.51 | 0.00 | 0.00% |
| Sterling Capital | 7.96 | 0.00 | 0.00% |
| Sage | 7.84 | 0.00 | 0.00% |
| AAF | 7.45 | 0.00 | 0.00% |
| Global Beta | 6.81 | 0.00 | 0.00% |
| Altshares | 6.48 | -0.00 | -0.02% |
| Volshares | 5.98 | 0.00 | 0.00% |
| EquBot | 5.61 | 0.00 | 0.00% |
| Armor | 4.45 | -0.00 | -0.02% |
| USCF Advisers | 3.79 | 0.00 | 0.00% |
| SmartETFs | 3.31 | 0.00 | 0.00% |
| ClearBridge | 2.86 | 0.00 | 0.03% |
| Ideanomics | 2.82 | 0.00 | 0.03% |
| Siren | 2.75 | 0.00 | 0.00% |
| North Shore | 0.65 | 0.00 | 0.01% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,799,503.76 | 2,457.72 | 0.14% |
| Vanguard | 1,311,467.56 | 873.85 | 0.07% |
| State Street Global Advisors | 762,904.92 | 1,579.41 | 0.21% |
| Invesco | 259,130.93 | -51.27 | -0.02% |
| Charles Schwab | 171,518.06 | 46.36 | 0.03% |
| First Trust | 97,027.83 | 888.49 | 0.92% |
| VanEck | 48,200.85 | -13.47 | -0.03% |
| ProShares | 44,179.70 | 56.97 | 0.13% |
| JPMorgan Chase | 39,982.18 | 124.76 | 0.31% |
| WisdomTree | 33,831.06 | 24.20 | 0.07% |
| Allianz | 24,196.39 | 12.60 | 0.05% |
| FMR LLC | 20,048.59 | 58.38 | 0.29% |
| Goldman Sachs | 19,705.20 | 13.12 | 0.07% |
| Deutsche Bank | 18,197.03 | 246.38 | 1.35% |
| Direxion | 16,292.22 | 168.35 | 1.03% |
| ARK | 15,823.17 | 45.42 | 0.29% |
| Mirae Asset | 14,716.67 | 3.81 | 0.03% |
| Northern Trust | 13,203.15 | 1.86 | 0.01% |
| Franklin Templeton | 8,034.00 | -0.07 | -0.00% |
| Aberdeen Standard Investments | 6,007.87 | 4.77 | 0.08% |
| SS&C | 5,761.29 | -6.81 | -0.12% |
| Pacer Advisors | 5,274.61 | 1.39 | 0.03% |
| US Commodity Funds | 5,190.23 | -0.92 | -0.02% |
| Victory Capital | 4,925.86 | -10.92 | -0.22% |
| Exchange Traded Concepts | 4,796.59 | 30.73 | 0.64% |
| CICC | 4,530.83 | -1.15 | -0.03% |
| John Hancock | 4,413.01 | -4.86 | -0.11% |
| ETFMG | 3,993.63 | 0.00 | 0.00% |
| Innovator | 3,690.42 | 5.78 | 0.16% |
| Principal | 3,535.21 | 6.97 | 0.20% |
| The Hartford | 3,499.30 | 0.00 | 0.00% |
| New York Life | 3,286.91 | -48.72 | -1.48% |
| Janus Henderson | 3,279.91 | 40.92 | 1.25% |
| American Century Investments | 2,738.96 | -1.78 | -0.07% |
| Barclays Capital Inc. | 2,330.41 | 46.86 | 2.01% |
| Nuveen Securities | 2,046.04 | -14.05 | -0.69% |
| Amplify | 2,041.52 | 6.34 | 0.31% |
| US Global Investors | 1,810.65 | 0.00 | 0.00% |
| BMO | 1,519.75 | 0.00 | 0.00% |
| GraniteShares | 1,475.66 | 0.00 | 0.00% |
| Toroso Investments | 1,259.05 | 3.67 | 0.29% |
| Vident | 1,254.16 | 0.00 | 0.00% |
| Prudential | 1,175.97 | 6.23 | 0.53% |
| O’Shares Investments | 1,086.60 | 8.16 | 0.75% |
| UBS | 964.53 | 0.00 | 0.00% |
| Davis Advisers | 925.19 | 0.00 | 0.00% |
| Columbia Management Investment Advisers, LLC | 882.24 | 12.87 | 1.46% |
| AdvisorShares | 863.39 | -1.35 | -0.16% |
| Aptus Capital Advisors | 825.26 | 6.11 | 0.74% |
| Cambria | 822.40 | 2.14 | 0.26% |
| Transamerica Funds | 709.08 | 0.00 | 0.00% |
| Main Management | 586.83 | 0.00 | 0.00% |
| Inspire | 583.77 | 0.00 | 0.00% |
| Defiance ETFs | 562.66 | 4.32 | 0.77% |
| Virtus Investment Partners | 554.27 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 546.30 | 17.20 | 3.15% |
| Credit Suisse | 492.24 | 0.00 | 0.00% |
| Nationwide | 454.41 | 0.00 | 0.00% |
| The Motley Fool | 440.97 | 0.00 | 0.00% |
| Merk | 403.43 | 0.00 | 0.00% |
| Sprott, Inc. | 388.68 | 0.00 | 0.00% |
| Al Marketing LLC | 372.20 | 0.00 | 0.00% |
| Teucrium | 358.51 | 0.00 | 0.00% |
| BNY Mellon | 352.55 | 0.00 | 0.00% |
| Timothy Plan | 342.06 | 2.29 | 0.67% |
| WBI | 333.48 | 0.00 | 0.00% |
| Tortoise | 303.44 | 0.00 | 0.00% |
| Renaissance Capital | 288.18 | 2.68 | 0.93% |
| Liquid Strategies | 264.66 | 0.00 | 0.00% |
| Regents Park Funds | 242.90 | 1.23 | 0.50% |
| Howard Capital Management | 236.04 | 1.76 | 0.75% |
| AGF | 235.38 | 0.00 | 0.00% |
| ClearShares | 231.70 | 0.00 | 0.00% |
| Reality Shares | 210.31 | 0.00 | 0.00% |
| TrimTabs | 195.73 | 0.00 | 0.00% |
| Swedish Export Credit | 192.33 | 0.00 | 0.00% |
| Citigroup Inc | 189.68 | 0.00 | 0.00% |
| Distillate Capital | 182.00 | 0.00 | 0.00% |
| Roundhill Investments | 179.65 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 178.97 | 0.00 | 0.00% |
| Intangible Capital | 157.06 | 0.01 | 0.01% |
| Redwood Investment Management | 140.07 | 0.00 | 0.00% |
| Tuttle Tactical Management, LLC | 126.72 | 0.00 | 0.00% |
| Donald L. Hagan LLC | 117.53 | 0.00 | 0.00% |
| Core Alternative Capital | 116.06 | 0.00 | 0.00% |
| Pacific Life | 109.60 | 0.00 | 0.00% |
| Arrow Funds | 107.39 | 0.00 | 0.00% |
| Strategy Shares | 91.00 | 0.00 | 0.00% |
| OBP Capital LLC | 88.53 | 0.00 | 0.00% |
| T. Rowe Price Group, Inc. | 84.72 | 1.16 | 1.36% |
| Gadsden | 82.97 | 0.00 | 0.00% |
| Exponential ETFs | 74.50 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 68.49 | 0.00 | 0.00% |
| iM Global Partner | 61.78 | 0.00 | 0.00% |
| Highland Capital Management | 61.38 | -0.00 | -0.00% |
| Premise Capital | 51.30 | 0.00 | 0.00% |
| Wahed Invest LLC | 50.66 | 0.00 | 0.00% |
| Toews Corp. | 50.12 | 0.00 | 0.00% |
| Natixis | 49.83 | 0.00 | 0.00% |
| Syntax Advisors | 48.81 | 0.00 | 0.00% |
| Metaurus Advisors | 48.70 | 0.01 | 0.02% |
| TrueMark Investments, LLC | 48.04 | 0.00 | 0.00% |
| Pettee Investors | 35.37 | 0.00 | 0.00% |
| AAM Holdings Inc. | 34.69 | 0.00 | 0.00% |
| Absolute Investment Advisers LLC | 31.22 | 0.00 | 0.00% |
| CornerCap Investment Counsel, Inc. | 30.16 | 1.89 | 6.25% |
| ProcureAM | 29.49 | 0.00 | 0.00% |
| Belpointe Asset Management, LLC | 28.74 | 0.00 | 0.00% |
| Beyond Investing | 27.05 | 0.00 | 0.00% |
| Little Harbor Advisors | 24.95 | 0.00 | 0.00% |
| Change Finance | 23.35 | 1.30 | 5.56% |
| Impact Shares | 22.54 | 0.67 | 2.96% |
| ETF Series Solutions | 21.74 | 0.00 | 0.00% |
| AlphaMark Advisors | 19.80 | 0.00 | 0.00% |
| UP Fintech Holding | 16.31 | 0.00 | 0.00% |
| Counterpoint Mutual Funds LLC | 12.26 | 0.00 | 0.00% |
| Esoterica Capital LLC | 12.12 | 0.00 | 0.00% |
| The Leuthold Group LLC | 11.42 | 0.00 | 0.00% |
| Point Bridge Capital | 8.51 | 0.00 | 0.00% |
| Truist Financial Corporation | 7.96 | 0.00 | 0.00% |
| Sage | 7.84 | 0.00 | 0.00% |
| Alternative Access Funds LLC | 7.45 | 0.00 | 0.00% |
| Global Beta Advisors | 6.81 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.48 | -0.00 | -0.02% |
| Whitford Asset Management | 5.98 | 0.00 | 0.00% |
| EquBot | 5.61 | 0.00 | 0.00% |
| Barclays | 5.34 | 0.00 | 0.00% |
| Guinness Atkinson Asset Management | 3.31 | 0.00 | 0.00% |
| Nordea Investment Funds SA | 2.75 | 0.00 | 0.00% |
| Clearbrook | 2.50 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.