(Table below reflects daily flows on November 18, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,921,220.27 | 1,517.44 | 0.08% |
| Vanguard | 1,419,756.19 | 1,458.47 | 0.10% |
| SPDR | 823,323.53 | 892.13 | 0.11% |
| Invesco | 268,455.32 | -195.20 | -0.07% |
| Schwab | 185,850.27 | 145.39 | 0.08% |
| First Trust | 102,706.73 | -52.54 | -0.05% |
| VanEck | 50,016.80 | 96.85 | 0.19% |
| ProShares | 44,867.53 | 147.79 | 0.33% |
| JPMorgan | 42,591.59 | 116.98 | 0.27% |
| WisdomTree | 36,360.21 | 112.09 | 0.31% |
| PIMCO | 25,148.78 | 94.44 | 0.38% |
| Fidelity | 21,814.46 | 48.97 | 0.22% |
| Goldman Sachs | 20,576.30 | 42.39 | 0.21% |
| ARK | 20,356.19 | 77.73 | 0.38% |
| Xtrackers | 19,346.75 | 84.99 | 0.44% |
| Global X | 16,949.90 | 87.66 | 0.52% |
| Direxion | 16,617.36 | 70.21 | 0.42% |
| FlexShares | 13,945.86 | 1.87 | 0.01% |
| LibertyShares | 7,047.62 | 17.02 | 0.24% |
| Aberdeen | 6,098.60 | 3.11 | 0.05% |
| Pacer | 5,589.86 | 2.92 | 0.05% |
| VictoryShares | 5,297.08 | 8.16 | 0.15% |
| KraneShares | 5,152.32 | -2.32 | -0.05% |
| John Hancock | 4,790.87 | 0.00 | 0.00% |
| US Commodity Funds | 4,672.59 | 10.07 | 0.22% |
| ETF Managers Group | 4,241.05 | 31.54 | 0.74% |
| Innovator | 3,854.69 | 7.69 | 0.20% |
| Principal | 3,824.93 | 1.71 | 0.04% |
| Alerian | 3,814.33 | 3.06 | 0.08% |
| Janus Henderson | 3,677.85 | 0.00 | 0.00% |
| IndexIQ | 3,614.08 | -4.47 | -0.12% |
| Hartford | 3,601.21 | 2.05 | 0.06% |
| Invesco DB | 3,008.42 | 0.00 | 0.00% |
| US Global | 2,433.66 | 17.72 | 0.73% |
| Amplify | 2,388.55 | 0.00 | 0.00% |
| ALPS | 2,366.17 | 0.00 | 0.00% |
| Nuveen | 2,356.54 | 12.79 | 0.54% |
| Avantis | 2,158.43 | 3.90 | 0.18% |
| iPath | 1,786.89 | -16.71 | -0.93% |
| REX Microsectors | 1,538.98 | 0.00 | 0.00% |
| ROBO Global | 1,530.20 | 4.88 | 0.32% |
| GraniteShares | 1,342.76 | 0.00 | 0.00% |
| Vident | 1,311.24 | 0.00 | 0.00% |
| Legg Mason | 1,287.23 | -2.75 | -0.21% |
| O’Shares | 1,257.76 | 4.75 | 0.38% |
| EMQQ | 1,250.74 | 0.07 | 0.01% |
| PGIM | 1,226.16 | 0.00 | 0.00% |
| Cabana | 1,135.21 | 0.00 | 0.00% |
| American Century | 1,108.77 | 2.05 | 0.18% |
| Davis | 1,030.21 | 0.00 | 0.00% |
| Columbia | 994.67 | 0.00 | 0.00% |
| Aptus | 863.18 | 0.00 | 0.00% |
| AdvisorShares | 861.59 | -0.34 | -0.04% |
| RPAR | 853.71 | 11.45 | 1.34% |
| ETRACS | 830.08 | -0.07 | -0.01% |
| Cambria | 808.88 | -9.37 | -1.16% |
| Defiance | 753.69 | 5.02 | 0.67% |
| Quadratic | 751.87 | 14.12 | 1.88% |
| DeltaShares | 731.25 | 0.00 | 0.00% |
| Inspire | 663.41 | 0.00 | 0.00% |
| Main Funds | 608.30 | 0.00 | 0.00% |
| Credit Suisse | 570.90 | 1.19 | 0.21% |
| Perth Mint | 527.25 | 0.00 | 0.00% |
| Motley Fool | 483.33 | 3.33 | 0.69% |
| Alpha Architect | 466.39 | 0.00 | 0.00% |
| Nationwide | 456.95 | 0.00 | 0.00% |
| RiverFront | 449.78 | 0.00 | 0.00% |
| Virtus | 439.80 | 0.00 | 0.00% |
| Meridian | 436.16 | -1.71 | -0.39% |
| Barclays | 435.06 | 13.86 | 3.18% |
| BNY Mellon | 414.95 | 0.00 | 0.00% |
| Renaissance | 393.87 | -0.58 | -0.15% |
| Tortoise | 378.61 | 4.48 | 1.18% |
| Sprott | 377.00 | 0.00 | 0.00% |
| FormulaFolios | 376.31 | 0.00 | 0.00% |
| Timothy | 366.92 | 0.00 | 0.00% |
| WBI Shares | 329.96 | -0.50 | -0.15% |
| Teucrium | 323.26 | 0.00 | 0.00% |
| Overlay Shares | 280.02 | 0.00 | 0.00% |
| ClearShares | 276.60 | 0.00 | 0.00% |
| LeaderShares | 261.93 | 0.00 | 0.00% |
| HCM | 254.09 | 0.00 | 0.00% |
| Reality Shares | 235.87 | 0.00 | 0.00% |
| Aware | 226.32 | 0.00 | 0.00% |
| Roundhill | 215.50 | 0.00 | 0.00% |
| Anfield | 213.65 | -6.31 | -2.95% |
| ELEMENTS | 204.25 | 0.00 | 0.00% |
| Distillate | 198.12 | 0.00 | 0.00% |
| TrimTabs | 189.69 | 0.00 | 0.00% |
| InfraCap | 183.99 | 0.89 | 0.48% |
| AGFiQ | 183.16 | 1.00 | 0.54% |
| SoFi | 179.68 | 0.66 | 0.37% |
| UBS | 179.06 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 165.38 | -0.01 | -0.01% |
| Blackrock | 158.30 | 0.00 | 0.00% |
| Deutsche X-trackers | 149.57 | 0.00 | 0.00% |
| ERShares | 146.20 | 0.00 | 0.00% |
| BlueStar | 139.63 | 5.82 | 4.17% |
| Core Alternative | 139.25 | 0.00 | 0.00% |
| Tuttle | 135.75 | 0.00 | 0.00% |
| Merlyn.AI | 127.16 | 0.00 | 0.00% |
| Day Hagan | 126.45 | 0.00 | 0.00% |
| Strategy Shares | 126.23 | 2.50 | 1.98% |
| Franklin | 123.85 | 0.00 | 0.00% |
| T. Rowe Price | 111.23 | 0.99 | 0.89% |
| Eve Capital | 107.31 | 0.78 | 0.73% |
| ArrowShares | 103.73 | 0.00 | 0.00% |
| Etho Capital | 103.66 | 0.00 | 0.00% |
| Simplify | 88.85 | 9.09 | 10.23% |
| Gadsden | 87.62 | 0.00 | 0.00% |
| Cboe Vest | 82.01 | 0.00 | 0.00% |
| Exponential ETFs | 80.16 | 0.00 | 0.00% |
| Allianz | 78.32 | 0.00 | 0.00% |
| Fieldstone | 77.36 | 0.00 | 0.00% |
| SP Funds | 67.35 | 1.82 | 2.70% |
| Natixis | 63.76 | 0.00 | 0.00% |
| Opus Capital Management | 62.80 | 0.00 | 0.00% |
| iM | 62.69 | 0.00 | 0.00% |
| Syntax | 58.39 | 0.00 | 0.00% |
| Vesper | 58.38 | 0.00 | 0.00% |
| Pacific Global ETF | 56.51 | 0.00 | 0.00% |
| Wahed | 56.51 | 0.00 | 0.00% |
| Highland | 55.65 | 0.01 | 0.02% |
| TrueMark | 55.23 | 0.00 | 0.00% |
| Saba | 54.65 | 0.00 | 0.00% |
| Loncar | 53.34 | 0.00 | 0.00% |
| Innovation Shares LLC | 51.56 | 0.00 | 0.00% |
| Metaurus | 50.66 | -0.01 | -0.02% |
| Agility Shares | 50.55 | 0.00 | 0.00% |
| Premise Capital | 49.96 | 0.00 | 0.00% |
| CornerCap | 49.77 | 0.00 | 0.00% |
| NETL | 46.29 | 0.00 | 0.00% |
| Hoya | 38.27 | 0.00 | 0.00% |
| AAM | 35.16 | 0.00 | 0.00% |
| Absolute | 34.89 | 0.00 | 0.00% |
| Procure | 33.35 | 0.00 | 0.00% |
| EntrepreneurShares | 33.20 | 0.00 | 0.00% |
| Impact Shares | 32.18 | 0.00 | -0.01% |
| Reaves | 31.31 | 0.00 | 0.00% |
| Beyond | 30.95 | 0.00 | 0.00% |
| Change Finance | 27.44 | 1.37 | 5.00% |
| MainStay | 26.33 | 0.00 | 0.00% |
| Hull | 26.17 | 0.00 | -0.02% |
| AlphaClone | 25.83 | 0.00 | 0.00% |
| Little Harbor Advisors | 23.60 | -0.61 | -2.56% |
| BMO | 22.72 | 0.00 | 0.00% |
| Acquirers Fund | 22.42 | 0.00 | 0.00% |
| AlphaMark | 21.91 | 0.00 | 0.00% |
| Breakwave | 19.85 | 0.00 | 0.00% |
| Rareview Funds | 18.04 | 0.00 | 0.00% |
| QRAFT | 17.89 | 0.00 | 0.00% |
| Affinity | 17.53 | 0.00 | 0.00% |
| URNM | 15.53 | 0.00 | 0.03% |
| Esoterica | 13.92 | 0.00 | 0.00% |
| Sterling Capital | 13.43 | 0.00 | 0.00% |
| Counterpoint | 12.43 | 0.00 | 0.00% |
| Leuthold | 12.38 | 0.00 | 0.00% |
| UP Fintech | 11.12 | 0.00 | 0.00% |
| AAF | 9.98 | 0.00 | 0.00% |
| Point Bridge Capital | 9.47 | 0.00 | 0.00% |
| Sage | 7.88 | 0.00 | 0.00% |
| Global Beta | 7.14 | 0.00 | 0.00% |
| Altshares | 6.60 | 0.00 | 0.03% |
| EquBot | 5.66 | 0.00 | 0.00% |
| SmartETFs | 4.59 | 0.00 | 0.00% |
| Armor | 4.20 | 0.00 | 0.03% |
| Ideanomics | 4.03 | 0.00 | 0.02% |
| ClearBridge | 3.10 | 0.00 | -0.01% |
| USCF Advisers | 3.08 | 0.00 | 0.00% |
| Nifty | 2.84 | 0.00 | -0.02% |
| Volshares | 2.70 | 0.00 | 0.00% |
| 2.20 | 0.00 | -0.02% | |
| Siren | 2.18 | 0.00 | 0.00% |
| North Shore | 0.72 | 0.00 | -0.03% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,921,378.56 | 1,517.44 | 0.08% |
| Vanguard | 1,419,756.19 | 1,458.47 | 0.10% |
| State Street Global Advisors | 823,323.53 | 892.13 | 0.11% |
| Invesco | 271,463.74 | -195.20 | -0.07% |
| Charles Schwab | 185,850.27 | 145.39 | 0.08% |
| First Trust | 102,706.73 | -52.54 | -0.05% |
| VanEck | 49,589.23 | 96.85 | 0.20% |
| ProShares | 44,867.53 | 147.79 | 0.33% |
| JPMorgan Chase | 42,591.59 | 116.98 | 0.27% |
| WisdomTree | 36,360.21 | 112.09 | 0.31% |
| PIMCO | 25,227.10 | 94.44 | 0.37% |
| Fidelity | 21,814.46 | 48.97 | 0.22% |
| ARK | 20,356.19 | 77.73 | 0.38% |
| Goldman Sachs | 20,265.29 | 42.39 | 0.21% |
| Deutsche Bank | 19,496.32 | 84.99 | 0.44% |
| Mirae Asset | 16,949.90 | 87.66 | 0.52% |
| Direxion | 16,617.36 | 70.21 | 0.42% |
| Northern Trust | 13,945.86 | 1.87 | 0.01% |
| Franklin Templeton | 8,461.80 | 14.27 | 0.17% |
| SS&C | 6,656.61 | 3.06 | 0.05% |
| Aberdeen Standard Investments | 6,098.60 | 3.11 | 0.05% |
| CICC | 5,904.20 | 11.80 | 0.20% |
| Pacer Advisors | 5,547.73 | 2.92 | 0.05% |
| Exchange Traded Concepts | 5,338.07 | 4.02 | 0.08% |
| Victory Capital | 5,297.08 | 8.16 | 0.15% |
| John Hancock | 4,790.87 | 0.00 | 0.00% |
| US Commodity Funds | 4,675.66 | 10.07 | 0.22% |
| ETFMG | 4,504.19 | 37.36 | 0.83% |
| Innovator | 3,854.69 | 7.69 | 0.20% |
| Principal | 3,824.93 | 1.71 | 0.04% |
| Janus Henderson | 3,677.85 | 0.00 | 0.00% |
| New York Life | 3,614.08 | -4.47 | -0.12% |
| The Hartford | 3,601.21 | 2.05 | 0.06% |
| American Century Investments | 3,267.20 | 5.95 | 0.18% |
| US Global Investors | 2,433.66 | 17.72 | 0.73% |
| Amplify Investments | 2,388.55 | 0.00 | 0.00% |
| Nuveen Securities | 2,356.54 | 12.79 | 0.54% |
| Barclays Capital Inc. | 2,264.08 | -2.85 | -0.13% |
| BMO | 1,561.70 | 0.00 | 0.00% |
| GraniteShares | 1,342.76 | 0.00 | 0.00% |
| Toroso Investments | 1,327.07 | 13.93 | 1.05% |
| Vident | 1,311.24 | 0.00 | 0.00% |
| O’Shares Investments | 1,257.76 | 4.75 | 0.38% |
| Prudential | 1,226.16 | 0.00 | 0.00% |
| Davis Advisers | 1,030.21 | 0.00 | 0.00% |
| UBS | 1,009.14 | -0.07 | -0.01% |
| Columbia Management Investment Advisers, LLC | 994.67 | 0.00 | 0.00% |
| Aptus Capital Advisors | 925.98 | 0.00 | 0.00% |
| AdvisorShares | 861.59 | -0.34 | -0.04% |
| Cambria | 808.88 | -9.37 | -1.16% |
| Defiance ETFs | 753.69 | 5.02 | 0.67% |
| Transamerica Funds | 731.25 | 0.00 | 0.00% |
| Inspire | 663.41 | 0.00 | 0.00% |
| Virtus Investment Partners | 655.11 | 0.89 | 0.14% |
| Main Management | 608.30 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 593.56 | 0.00 | 0.00% |
| Credit Suisse Group AG | 570.90 | 1.19 | 0.21% |
| The Motley Fool | 483.33 | 3.33 | 0.69% |
| Nationwide | 456.95 | 0.00 | 0.00% |
| Merk | 427.57 | 0.00 | 0.00% |
| BNY Mellon | 414.95 | 0.00 | 0.00% |
| Renaissance Capital | 393.87 | -0.58 | -0.15% |
| Tortoise | 378.61 | 4.48 | 1.18% |
| Sprott, Inc. | 377.00 | 0.00 | 0.00% |
| Al Marketing LLC | 376.31 | 0.00 | 0.00% |
| Timothy Plan | 366.92 | 0.00 | 0.00% |
| WBI | 329.96 | -0.50 | -0.15% |
| Teucrium | 323.26 | 0.00 | 0.00% |
| Goldman Sachs Group, Inc. | 311.01 | 0.00 | 0.00% |
| Liquid Strategies | 280.02 | 0.00 | 0.00% |
| ClearShares | 276.60 | 0.00 | 0.00% |
| Redwood Investment Management | 261.93 | 0.00 | 0.00% |
| Howard Capital Management | 254.09 | 0.00 | 0.00% |
| Reality Shares | 235.87 | 0.00 | 0.00% |
| Regents Park Funds | 231.18 | -6.31 | -2.73% |
| Swedish Export Credit | 204.25 | 0.00 | 0.00% |
| Distillate Capital | 198.12 | 0.00 | 0.00% |
| Roundhill Investments | 190.82 | 0.00 | 0.00% |
| TrimTabs | 189.69 | 0.00 | 0.00% |
| AGF | 183.16 | 1.00 | 0.54% |
| EntrepreneurShares, LLC | 179.40 | 0.00 | 0.00% |
| Intangible Capital | 165.38 | -0.01 | -0.01% |
| Core Alternative Capital | 139.25 | 0.00 | 0.00% |
| Tuttle Tactical Management, LLC | 135.75 | 0.00 | 0.00% |
| Donald L. Hagan LLC | 126.45 | 0.00 | 0.00% |
| Strategy Shares | 126.23 | 2.50 | 1.98% |
| OBP Capital LLC | 112.29 | 0.00 | 0.00% |
| T. Rowe Price Group, Inc. | 111.23 | 0.99 | 0.89% |
| Arrow Funds | 103.73 | 0.00 | 0.00% |
| Simplify Asset Management Inc. | 88.85 | 9.09 | 10.23% |
| Gadsden | 87.62 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 82.01 | 0.00 | 0.00% |
| Exponential ETFs | 80.16 | 0.00 | 0.00% |
| Natixis | 63.76 | 0.00 | 0.00% |
| iM Global Partner | 62.69 | 0.00 | 0.00% |
| Syntax Advisors | 58.39 | 0.00 | 0.00% |
| Pacific Life | 56.51 | 0.00 | 0.00% |
| Wahed Invest LLC | 56.51 | 0.00 | 0.00% |
| Highland Capital Management | 55.65 | 0.01 | 0.02% |
| TrueMark Investments | 55.23 | 0.00 | 0.00% |
| Metaurus Advisors | 50.66 | -0.01 | -0.02% |
| Toews Corp. | 50.55 | 0.00 | 0.00% |
| Premise Capital | 49.96 | 0.00 | 0.00% |
| CornerCap Investment Counsel, Inc. | 49.77 | 0.00 | 0.00% |
| Pettee Investors | 38.27 | 0.00 | 0.00% |
| Advisors Asset Management | 35.16 | 0.00 | 0.00% |
| Absolute Investment Advisers LLC | 34.89 | 0.00 | 0.00% |
| ProcureAM | 33.35 | 0.00 | 0.00% |
| Impact Shares | 32.18 | 0.00 | -0.01% |
| Beyond Investing | 30.95 | 0.00 | 0.00% |
| Change Finance | 27.44 | 1.37 | 5.00% |
| Little Harbor Advisors | 23.60 | -0.61 | -2.56% |
| ETF Series Solutions | 22.42 | 0.00 | 0.00% |
| AlphaMark Advisors | 21.91 | 0.00 | 0.00% |
| Neil Azous Revocable Trust | 18.04 | 0.00 | 0.00% |
| Esoterica | 13.92 | 0.00 | 0.00% |
| Truist | 13.43 | 0.00 | 0.00% |
| Counterpoint Mutual Funds LLC | 12.43 | 0.00 | 0.00% |
| The Leuthold Group LLC | 12.38 | 0.00 | 0.00% |
| UP Fintech Holding | 11.12 | 0.00 | 0.00% |
| Alternative Access Funds LLC | 9.98 | 0.00 | 0.00% |
| Point Bridge Capital | 9.47 | 0.00 | 0.00% |
| Sage | 7.88 | 0.00 | 0.00% |
| Global Beta Advisors | 7.14 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.60 | 0.00 | 0.03% |
| EquBot | 5.66 | 0.00 | 0.00% |
| Guinness Atkinson Asset Management | 4.59 | 0.00 | 0.00% |
| Whitford Asset Management | 2.70 | 0.00 | 0.00% |
| Reflection Asset Management, LLC | 2.20 | 0.00 | -0.02% |
| SRN Advisors | 2.18 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.
