(Table below reflects daily flows on December 2, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 1,958,239.03 | 729.23 | 0.04% |
| Vanguard | 1,445,148.50 | -5,345.03 | -0.37% |
| SPDR | 828,987.73 | -272.62 | -0.03% |
| Invesco | 279,873.91 | -725.42 | -0.26% |
| Schwab | 190,605.63 | 121.54 | 0.06% |
| First Trust | 105,862.48 | 134.85 | 0.13% |
| VanEck | 51,351.30 | 292.38 | 0.57% |
| ProShares | 45,500.58 | 4.85 | 0.01% |
| JPMorgan | 43,408.78 | 0.14 | 0.00% |
| WisdomTree | 36,952.35 | 85.28 | 0.23% |
| PIMCO | 25,367.74 | 4.36 | 0.02% |
| ARK | 24,320.24 | 256.88 | 1.06% |
| Fidelity | 22,420.83 | 33.06 | 0.15% |
| Goldman Sachs | 20,827.56 | -50.41 | -0.24% |
| Xtrackers | 19,484.19 | 78.22 | 0.40% |
| Global X | 18,236.73 | 66.49 | 0.36% |
| Direxion | 17,492.76 | -29.10 | -0.17% |
| FlexShares | 14,095.92 | -10.38 | -0.07% |
| LibertyShares | 7,194.32 | 30.15 | 0.42% |
| Aberdeen | 5,936.51 | -40.73 | -0.69% |
| Pacer | 5,685.55 | 19.92 | 0.35% |
| VictoryShares | 5,398.71 | 6.59 | 0.12% |
| KraneShares | 5,360.18 | 26.80 | 0.50% |
| John Hancock | 4,850.95 | 9.60 | 0.20% |
| US Commodity Funds | 4,734.31 | -14.05 | -0.30% |
| ETF Managers Group | 4,536.48 | 18.56 | 0.41% |
| Alerian | 3,958.50 | 0.00 | 0.00% |
| Principal | 3,915.31 | 3.06 | 0.08% |
| Innovator | 3,879.91 | 56.12 | 1.45% |
| Janus Henderson | 3,744.22 | 0.00 | 0.00% |
| IndexIQ | 3,670.66 | 0.00 | 0.00% |
| Hartford | 3,624.76 | -2.82 | -0.08% |
| Invesco DB | 3,111.15 | 33.03 | 1.06% |
| US Global | 2,878.05 | 12.32 | 0.43% |
| Amplify | 2,622.22 | 18.45 | 0.70% |
| ALPS | 2,468.15 | 3.45 | 0.14% |
| Nuveen | 2,447.87 | 4.60 | 0.19% |
| Avantis | 2,253.15 | 0.00 | 0.00% |
| iPath | 1,858.45 | 21.90 | 1.18% |
| REX Microsectors | 1,686.53 | -33.84 | -2.01% |
| ROBO Global | 1,647.86 | 4.22 | 0.26% |
| Vident | 1,327.10 | 0.00 | 0.00% |
| O’Shares | 1,312.93 | 1.49 | 0.11% |
| EMQQ | 1,305.43 | 2.96 | 0.23% |
| Legg Mason | 1,277.73 | -0.09 | -0.01% |
| PGIM | 1,258.25 | 17.46 | 1.39% |
| GraniteShares | 1,257.75 | 1.33 | 0.11% |
| Cabana | 1,148.96 | 0.62 | 0.05% |
| American Century | 1,147.56 | 1.38 | 0.12% |
| Davis | 1,048.54 | 1.49 | 0.14% |
| Columbia | 1,032.10 | 1.11 | 0.11% |
| AdvisorShares | 928.92 | 11.78 | 1.27% |
| RPAR | 884.58 | 0.00 | 0.00% |
| Aptus | 871.79 | 0.00 | 0.00% |
| Cambria | 830.91 | -5.75 | -0.69% |
| Defiance | 825.20 | 13.06 | 1.58% |
| Quadratic | 821.97 | -5.52 | -0.67% |
| ETRACS | 743.94 | 0.00 | 0.00% |
| DeltaShares | 739.06 | 0.00 | 0.00% |
| Inspire | 677.88 | 0.00 | 0.00% |
| Main Funds | 622.66 | 0.00 | 0.00% |
| Credit Suisse | 600.63 | 0.21 | 0.03% |
| Virtus | 541.71 | 0.00 | 0.00% |
| Renaissance | 516.64 | 6.22 | 1.20% |
| Perth Mint | 505.36 | 0.00 | 0.00% |
| Motley Fool | 504.78 | 0.00 | 0.00% |
| Alpha Architect | 481.90 | 1.48 | 0.31% |
| Meridian | 468.88 | 23.44 | 5.00% |
| Nationwide | 466.72 | -6.06 | -1.30% |
| RiverFront | 450.74 | 0.00 | 0.00% |
| Barclays | 450.50 | -5.22 | -1.16% |
| BNY Mellon | 426.27 | 5.05 | 1.18% |
| Tortoise | 390.21 | 0.00 | 0.00% |
| FormulaFolios | 373.00 | 0.00 | 0.00% |
| Timothy | 373.00 | 0.00 | 0.00% |
| Sprott | 371.59 | 0.00 | 0.00% |
| WBI Shares | 327.31 | -1.37 | -0.42% |
| Teucrium | 309.82 | -1.55 | -0.50% |
| Overlay Shares | 284.81 | 0.00 | 0.00% |
| ClearShares | 278.00 | 0.00 | 0.00% |
| HCM | 269.73 | 1.95 | 0.72% |
| LeaderShares | 267.31 | -0.75 | -0.28% |
| Siren | 252.03 | 2.91 | 1.15% |
| Roundhill | 240.07 | 4.96 | 2.07% |
| Aware | 226.54 | 0.00 | 0.00% |
| Anfield | 220.93 | 0.98 | 0.44% |
| ELEMENTS | 210.96 | 0.00 | 0.00% |
| Distillate | 201.99 | 0.89 | 0.44% |
| InfraCap | 195.39 | 0.92 | 0.47% |
| TrimTabs | 192.82 | 0.00 | 0.00% |
| SoFi | 191.35 | 0.59 | 0.31% |
| UBS | 182.46 | 0.00 | 0.00% |
| Blackrock | 169.23 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 169.12 | 0.00 | 0.00% |
| AGFiQ | 167.02 | 0.00 | 0.00% |
| ERShares | 155.38 | 0.00 | 0.00% |
| Strategy Shares | 147.74 | 1.89 | 1.28% |
| BlueStar | 146.88 | 0.00 | 0.00% |
| Core Alternative | 139.76 | 0.00 | 0.00% |
| Deutsche X-trackers | 138.94 | 0.00 | 0.00% |
| Tuttle | 135.17 | 0.00 | 0.00% |
| Merlyn.AI | 130.80 | 0.65 | 0.50% |
| Day Hagan | 130.66 | 0.00 | 0.00% |
| Franklin | 127.85 | 0.00 | 0.00% |
| T. Rowe Price | 124.44 | 1.26 | 1.01% |
| Eve Capital | 108.84 | 0.00 | 0.00% |
| Etho Capital | 106.49 | 0.00 | 0.00% |
| ArrowShares | 103.88 | 0.00 | 0.00% |
| Simplify | 91.38 | 0.00 | 0.00% |
| Gadsden | 89.61 | 0.00 | 0.00% |
| Cboe Vest | 82.04 | 0.00 | 0.00% |
| Exponential ETFs | 81.86 | 0.00 | 0.00% |
| Allianz | 78.87 | 0.00 | 0.00% |
| Fieldstone | 77.55 | 0.00 | 0.00% |
| Natixis | 71.44 | 0.29 | 0.40% |
| SP Funds | 70.31 | 0.00 | 0.00% |
| Emles | 64.99 | 3.75 | 5.77% |
| Opus Capital Management | 63.70 | 0.67 | 1.05% |
| Wahed | 59.64 | 0.00 | 0.00% |
| Syntax | 59.42 | 0.00 | 0.00% |
| iM | 58.89 | 0.00 | 0.00% |
| Vesper | 58.77 | 0.01 | 0.01% |
| Loncar | 58.12 | 0.00 | 0.00% |
| TrueMark | 57.39 | 0.00 | 0.00% |
| Innovation Shares LLC | 56.92 | 0.00 | 0.00% |
| Pacific Global ETF | 56.69 | 0.00 | 0.00% |
| Saba | 55.49 | 0.00 | 0.00% |
| CornerCap | 55.48 | 0.83 | 1.50% |
| Highland | 54.38 | 0.02 | 0.03% |
| Metaurus | 51.16 | 0.00 | 0.00% |
| Premise Capital | 50.73 | 0.00 | 0.00% |
| Agility Shares | 50.47 | 0.00 | 0.00% |
| NETL | 46.70 | 0.00 | 0.00% |
| AAM | 40.48 | 0.00 | 0.00% |
| Hoya | 39.21 | -3.20 | -8.16% |
| Beyond | 35.03 | 1.67 | 4.76% |
| Absolute | 34.92 | 0.00 | 0.00% |
| EntrepreneurShares | 34.32 | 0.00 | 0.00% |
| Procure | 34.26 | 0.00 | 0.00% |
| Impact Shares | 34.26 | 0.00 | -0.01% |
| QRAFT | 30.64 | 0.00 | 0.00% |
| Reaves | 30.20 | 0.00 | 0.00% |
| Change Finance | 29.46 | 0.00 | 0.00% |
| AlphaClone | 27.31 | 0.00 | 0.00% |
| MainStay | 26.83 | 0.00 | 0.00% |
| Hull | 26.44 | 0.01 | 0.02% |
| Little Harbor Advisors | 23.82 | 0.00 | 0.00% |
| BMO | 22.96 | 0.00 | 0.00% |
| Acquirers Fund | 22.53 | 0.00 | 0.00% |
| AlphaMark | 22.37 | 0.00 | 0.00% |
| Breakwave | 19.85 | 0.00 | 0.00% |
| URNM | 18.69 | 0.00 | 0.01% |
| Rareview Funds | 18.40 | 0.00 | 0.00% |
| Affinity | 18.02 | 0.00 | 0.00% |
| Esoterica | 16.90 | 0.00 | 0.00% |
| Sterling Capital | 15.57 | 0.00 | 0.00% |
| Counterpoint | 12.52 | 0.00 | 0.00% |
| Leuthold | 12.48 | 0.00 | 0.00% |
| AAF | 9.98 | 0.00 | 0.00% |
| Point Bridge Capital | 9.61 | 0.00 | 0.00% |
| Sage | 7.90 | 0.00 | 0.00% |
| Global Beta | 7.26 | 0.00 | 0.00% |
| Altshares | 6.60 | 0.00 | -0.01% |
| Armor | 6.40 | 1.60 | 25.00% |
| SmartETFs | 6.10 | 0.00 | 0.00% |
| EquBot | 6.02 | 0.00 | 0.00% |
| ATAC | 5.16 | 0.00 | 0.00% |
| Ideanomics | 4.26 | 0.00 | 0.02% |
| ClearBridge | 3.13 | 0.00 | 0.02% |
| USCF Advisers | 3.07 | 0.00 | 0.00% |
| Nifty | 2.94 | 0.00 | 0.01% |
| Volshares | 2.74 | 0.00 | 0.00% |
| Leatherback | 2.53 | 0.00 | 0.00% |
| 2.22 | 0.00 | 0.01% | |
| North Shore | 0.76 | 0.00 | 0.01% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 1,958,408.26 | 729.23 | 0.04% |
| Vanguard | 1,445,148.50 | -5,345.03 | -0.37% |
| State Street Global Advisors | 828,987.73 | -272.62 | -0.03% |
| Invesco | 282,985.06 | -692.39 | -0.24% |
| Charles Schwab | 190,605.63 | 121.54 | 0.06% |
| First Trust | 105,862.48 | 134.85 | 0.13% |
| VanEck | 50,941.40 | 292.38 | 0.57% |
| ProShares | 45,500.58 | 4.85 | 0.01% |
| JPMorgan Chase | 43,408.78 | 0.14 | 0.00% |
| WisdomTree | 36,952.35 | 85.28 | 0.23% |
| PIMCO | 25,446.61 | 4.36 | 0.02% |
| ARK | 24,320.24 | 256.88 | 1.06% |
| Fidelity | 22,420.83 | 33.06 | 0.15% |
| Goldman Sachs | 20,504.20 | -50.41 | -0.25% |
| Deutsche Bank | 19,623.13 | 78.22 | 0.40% |
| Mirae Asset | 18,236.73 | 66.49 | 0.36% |
| Direxion | 17,492.76 | -29.10 | -0.17% |
| Northern Trust | 14,095.92 | -10.38 | -0.07% |
| Franklin Templeton | 8,603.04 | 30.06 | 0.35% |
| SS&C | 6,904.21 | 3.45 | 0.05% |
| CICC | 6,182.15 | 21.28 | 0.34% |
| Aberdeen Standard Investments | 5,936.51 | -40.73 | -0.69% |
| Pacer Advisors | 5,645.10 | 19.92 | 0.35% |
| Exchange Traded Concepts | 5,565.27 | 32.85 | 0.59% |
| Victory Capital | 5,398.71 | 6.59 | 0.12% |
| John Hancock | 4,850.95 | 9.60 | 0.20% |
| ETFMG | 4,809.69 | 18.56 | 0.39% |
| US Commodity Funds | 4,737.38 | -14.05 | -0.30% |
| Principal | 3,915.31 | 3.06 | 0.08% |
| Innovator | 3,879.91 | 56.12 | 1.45% |
| Janus Henderson | 3,744.22 | 0.00 | 0.00% |
| New York Life | 3,670.66 | 0.00 | 0.00% |
| The Hartford | 3,624.76 | -2.82 | -0.08% |
| American Century Investments | 3,400.71 | 1.38 | 0.04% |
| US Global Investors | 2,878.05 | 12.32 | 0.43% |
| Amplify Investments | 2,622.22 | 18.45 | 0.70% |
| Nuveen Securities | 2,447.87 | 4.60 | 0.19% |
| Barclays Capital Inc. | 2,349.39 | 16.69 | 0.71% |
| BMO | 1,709.49 | -33.84 | -1.98% |
| Toroso Investments | 1,380.48 | 0.59 | 0.04% |
| Vident | 1,327.10 | 0.00 | 0.00% |
| O’Shares Investments | 1,312.93 | 1.49 | 0.11% |
| Prudential | 1,258.25 | 17.46 | 1.39% |
| GraniteShares | 1,257.75 | 1.33 | 0.11% |
| Davis Advisers | 1,048.54 | 1.49 | 0.14% |
| Columbia Management Investment Advisers, LLC | 1,032.10 | 1.11 | 0.11% |
| Aptus Capital Advisors | 935.48 | 0.67 | 0.07% |
| AdvisorShares | 928.92 | 11.78 | 1.27% |
| UBS | 926.40 | 0.00 | 0.00% |
| Cambria | 830.91 | -5.75 | -0.69% |
| Defiance ETFs | 825.20 | 13.06 | 1.58% |
| Virtus Investment Partners | 767.31 | 0.92 | 0.12% |
| Transamerica Funds | 739.06 | 0.00 | 0.00% |
| Inspire | 677.88 | 0.00 | 0.00% |
| Main Management | 622.66 | 0.00 | 0.00% |
| EMPIRICAL FINANCE LLC | 612.70 | 2.13 | 0.35% |
| Credit Suisse Group AG | 600.63 | 0.21 | 0.03% |
| Renaissance Capital | 516.64 | 6.22 | 1.20% |
| The Motley Fool | 504.78 | 0.00 | 0.00% |
| Nationwide | 466.72 | -6.06 | -1.30% |
| BNY Mellon | 426.27 | 5.05 | 1.18% |
| Merk | 409.90 | 0.00 | 0.00% |
| Tortoise | 390.21 | 0.00 | 0.00% |
| Al Marketing LLC | 373.00 | 0.00 | 0.00% |
| Timothy Plan | 373.00 | 0.00 | 0.00% |
| Sprott, Inc. | 371.59 | 0.00 | 0.00% |
| WBI | 327.31 | -1.37 | -0.42% |
| Goldman Sachs Group, Inc. | 323.37 | 0.00 | 0.00% |
| Teucrium | 309.82 | -1.55 | -0.50% |
| Liquid Strategies | 284.81 | 0.00 | 0.00% |
| ClearShares | 278.00 | 0.00 | 0.00% |
| Howard Capital Management | 269.73 | 1.95 | 0.72% |
| Redwood Investment Management | 267.31 | -0.75 | -0.28% |
| SRN Advisors | 252.03 | 2.91 | 1.15% |
| Regents Park Funds | 238.95 | 0.98 | 0.41% |
| Roundhill Investments | 213.90 | 4.96 | 2.32% |
| Swedish Export Credit | 210.96 | 0.00 | 0.00% |
| Distillate Capital | 201.99 | 0.89 | 0.44% |
| TrimTabs | 192.82 | 0.00 | 0.00% |
| EntrepreneurShares, LLC | 189.70 | 0.00 | 0.00% |
| Intangible Capital | 169.12 | 0.00 | 0.00% |
| AGF | 167.02 | 0.00 | 0.00% |
| Strategy Shares | 147.74 | 1.89 | 1.28% |
| Core Alternative Capital | 139.76 | 0.00 | 0.00% |
| Tuttle Tactical Management, LLC | 135.17 | 0.00 | 0.00% |
| Donald L. Hagan LLC | 130.66 | 0.00 | 0.00% |
| T. Rowe Price Group, Inc. | 124.44 | 1.26 | 1.01% |
| OBP Capital LLC | 117.25 | 0.00 | 0.00% |
| Arrow Funds | 103.88 | 0.00 | 0.00% |
| Simplify Asset Management Inc. | 91.38 | 0.00 | 0.00% |
| Gadsden | 89.61 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 82.04 | 0.00 | 0.00% |
| Exponential ETFs | 81.86 | 0.00 | 0.00% |
| Natixis | 71.44 | 0.29 | 0.40% |
| Emles Advisors LLC | 64.99 | 3.75 | 5.77% |
| Wahed Invest LLC | 59.64 | 0.00 | 0.00% |
| Syntax Advisors | 59.42 | 0.00 | 0.00% |
| iM Global Partner | 58.89 | 0.00 | 0.00% |
| TrueMark Investments | 57.39 | 0.00 | 0.00% |
| Pacific Life | 56.69 | 0.00 | 0.00% |
| CornerCap Investment Counsel, Inc. | 55.48 | 0.83 | 1.50% |
| Highland Capital Management | 54.38 | 0.02 | 0.03% |
| Metaurus Advisors | 51.16 | 0.00 | 0.00% |
| Premise Capital | 50.73 | 0.00 | 0.00% |
| Toews Corp. | 50.47 | 0.00 | 0.00% |
| Advisors Asset Management | 40.48 | 0.00 | 0.00% |
| Pettee Investors | 39.21 | -3.20 | -8.16% |
| Beyond Investing | 35.03 | 1.67 | 4.76% |
| Absolute Investment Advisers LLC | 34.92 | 0.00 | 0.00% |
| ProcureAM | 34.26 | 0.00 | 0.00% |
| Impact Shares | 34.26 | 0.00 | -0.01% |
| Change Finance | 29.46 | 0.00 | 0.00% |
| Little Harbor Advisors | 23.82 | 0.00 | 0.00% |
| ETF Series Solutions | 22.53 | 0.00 | 0.00% |
| AlphaMark Advisors | 22.37 | 0.00 | 0.00% |
| Neil Azous Revocable Trust | 18.40 | 0.00 | 0.00% |
| Esoterica | 16.90 | 0.00 | 0.00% |
| Truist | 15.57 | 0.00 | 0.00% |
| Counterpoint Mutual Funds LLC | 12.52 | 0.00 | 0.00% |
| The Leuthold Group LLC | 12.48 | 0.00 | 0.00% |
| Alternative Access Funds LLC | 9.98 | 0.00 | 0.00% |
| Point Bridge Capital | 9.61 | 0.00 | 0.00% |
| Sage | 7.90 | 0.00 | 0.00% |
| Global Beta Advisors | 7.26 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.60 | 0.00 | -0.01% |
| Guinness Atkinson Asset Management | 6.10 | 0.00 | 0.00% |
| EquBot | 6.02 | 0.00 | 0.00% |
| Whitford Asset Management | 2.74 | 0.00 | 0.00% |
| Reflection Asset Management, LLC | 2.22 | 0.00 | 0.01% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.
