(Table below reflects daily flows on December 18, 2020 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 2,016,566.68 | 1,641.02 | 0.08% |
| Vanguard | 1,511,625.61 | -911.60 | -0.06% |
| SPDR | 847,345.13 | 3,797.93 | 0.45% |
| Invesco | 290,141.91 | -602.79 | -0.21% |
| Schwab | 196,902.16 | 54.47 | 0.03% |
| First Trust | 110,291.42 | -2,150.03 | -1.95% |
| VanEck | 54,916.08 | 44.65 | 0.08% |
| ProShares | 47,336.28 | -174.24 | -0.37% |
| JPMorgan | 45,440.06 | -61.18 | -0.13% |
| WisdomTree | 38,312.13 | -6.87 | -0.02% |
| ARK | 31,292.48 | 204.46 | 0.65% |
| PIMCO | 25,675.58 | 5.90 | 0.02% |
| Fidelity | 23,485.95 | 78.22 | 0.33% |
| Goldman Sachs | 21,885.62 | 12.27 | 0.06% |
| Xtrackers | 20,253.39 | 7.90 | 0.04% |
| Global X | 19,971.44 | 74.22 | 0.37% |
| Direxion | 18,976.55 | -36.45 | -0.19% |
| FlexShares | 14,478.24 | -11.87 | -0.08% |
| LibertyShares | 7,445.67 | 127.70 | 1.72% |
| Aberdeen | 6,231.70 | 0.00 | 0.00% |
| Pacer | 5,918.68 | 125.91 | 2.13% |
| VictoryShares | 5,597.88 | 0.79 | 0.01% |
| ETF Managers Group | 5,258.26 | 302.31 | 5.75% |
| KraneShares | 5,234.65 | -0.01 | 0.00% |
| US Commodity Funds | 5,009.40 | -2.59 | -0.05% |
| John Hancock | 5,005.79 | 0.00 | 0.00% |
| Alerian | 4,421.57 | -1.36 | -0.03% |
| Innovator | 3,966.53 | -199.80 | -5.04% |
| IndexIQ | 3,937.80 | 52.44 | 1.33% |
| Principal | 3,906.40 | 1.77 | 0.05% |
| Janus Henderson | 3,885.89 | 12.06 | 0.31% |
| Hartford | 3,735.45 | 0.00 | 0.00% |
| Invesco DB | 3,314.75 | 0.66 | 0.02% |
| US Global | 3,163.57 | 26.16 | 0.83% |
| Amplify | 2,922.24 | 14.82 | 0.51% |
| ALPS | 2,621.94 | 4.51 | 0.17% |
| Nuveen | 2,551.60 | 1.50 | 0.06% |
| Avantis | 2,432.57 | 33.11 | 1.36% |
| REX Microsectors | 2,001.03 | 0.00 | 0.00% |
| iPath | 1,845.74 | -3.25 | -0.18% |
| ROBO Global | 1,831.78 | 58.78 | 3.21% |
| O’Shares | 1,466.31 | 47.64 | 3.25% |
| EMQQ | 1,456.08 | 12.60 | 0.87% |
| Vident | 1,355.01 | 0.00 | 0.00% |
| GraniteShares | 1,323.34 | -3.56 | -0.27% |
| PGIM | 1,305.58 | 1.25 | 0.10% |
| Legg Mason | 1,287.04 | 0.03 | 0.00% |
| American Century | 1,206.89 | 1.81 | 0.15% |
| Cabana | 1,180.31 | -0.63 | -0.05% |
| Columbia | 1,144.69 | 0.00 | 0.00% |
| Davis | 1,066.65 | 2.30 | 0.22% |
| AdvisorShares | 1,009.89 | 5.23 | 0.52% |
| RPAR | 938.31 | 1.18 | 0.13% |
| Defiance | 934.70 | -24.53 | -2.62% |
| Quadratic | 899.09 | 10.45 | 1.16% |
| Aptus | 898.80 | 4.64 | 0.52% |
| Cambria | 854.25 | -4.12 | -0.48% |
| DeltaShares | 754.30 | 0.00 | 0.00% |
| ETRACS | 753.28 | 0.00 | 0.00% |
| Renaissance | 752.44 | 9.98 | 1.33% |
| Inspire | 682.64 | 0.00 | 0.00% |
| Credit Suisse | 659.11 | 2.92 | 0.44% |
| Main Funds | 644.64 | 0.00 | 0.00% |
| Virtus | 581.79 | 0.00 | 0.00% |
| Motley Fool | 538.30 | 0.97 | 0.18% |
| Alpha Architect | 514.80 | 0.00 | 0.00% |
| Nationwide | 492.94 | 5.51 | 1.12% |
| Meridian | 456.38 | 0.07 | 0.02% |
| RiverFront | 446.80 | -1.91 | -0.43% |
| Barclays | 445.99 | 4.35 | 0.98% |
| BNY Mellon | 445.31 | 0.00 | 0.00% |
| Tortoise | 407.87 | 0.00 | 0.00% |
| Sprott | 393.60 | 4.98 | 1.27% |
| Timothy | 385.42 | 0.00 | 0.00% |
| FormulaFolios | 377.92 | 0.00 | 0.00% |
| TrimTabs | 364.95 | 1.30 | 0.36% |
| WBI Shares | 327.74 | 0.00 | 0.00% |
| Teucrium | 308.64 | 0.00 | 0.00% |
| Roundhill | 306.15 | 16.79 | 5.48% |
| Overlay Shares | 291.45 | 7.17 | 2.46% |
| HCM | 281.29 | 0.00 | 0.00% |
| LeaderShares | 280.46 | 0.00 | 0.00% |
| ClearShares | 274.96 | 0.00 | 0.00% |
| Siren | 271.15 | 0.82 | 0.30% |
| Anfield | 232.24 | 1.71 | 0.74% |
| ELEMENTS | 224.93 | 0.24 | 0.11% |
| Aware | 224.32 | 0.00 | 0.00% |
| InfraCap | 214.70 | 0.00 | 0.00% |
| SoFi | 207.93 | 0.00 | 0.00% |
| Distillate | 205.49 | 0.00 | 0.00% |
| Strategy Shares | 202.34 | 3.80 | 1.88% |
| UBS | 185.42 | 0.00 | 0.00% |
| Blackrock | 177.67 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 174.13 | -0.01 | -0.01% |
| ERShares | 164.39 | 0.00 | 0.00% |
| BlueStar | 163.05 | -19.57 | -12.00% |
| AGFiQ | 157.90 | 0.00 | 0.00% |
| Deutsche X-trackers | 142.70 | 0.00 | 0.00% |
| T. Rowe Price | 141.86 | 0.73 | 0.52% |
| Core Alternative | 140.66 | 0.00 | 0.00% |
| Day Hagan | 137.89 | 2.18 | 1.58% |
| Merlyn.AI | 135.68 | -0.67 | -0.49% |
| Tuttle | 134.45 | 0.00 | 0.00% |
| Franklin | 129.43 | 0.00 | 0.00% |
| Etho Capital | 114.99 | 0.00 | 0.00% |
| ArrowShares | 106.27 | 0.00 | 0.00% |
| Eve Capital | 98.50 | 0.80 | 0.81% |
| Gadsden | 94.64 | 1.24 | 1.31% |
| Simplify | 93.85 | 0.00 | 0.00% |
| Cboe Vest | 87.55 | 0.00 | 0.00% |
| Exponential ETFs | 86.53 | 1.90 | 2.20% |
| Allianz | 78.77 | 0.00 | 0.00% |
| Fieldstone | 77.82 | 0.00 | 0.00% |
| SP Funds | 73.58 | 0.00 | 0.00% |
| Innovation Shares LLC | 70.41 | 6.03 | 8.56% |
| Opus Capital Management | 69.13 | 0.00 | 0.00% |
| Wahed | 68.22 | 0.00 | 0.00% |
| Emles | 66.21 | 0.00 | 0.00% |
| TrueMark | 65.35 | 0.00 | 0.00% |
| Syntax | 63.25 | 0.00 | 0.00% |
| Vesper | 60.62 | 0.00 | -0.01% |
| iM | 60.04 | 0.00 | 0.00% |
| Loncar | 59.92 | 0.00 | 0.00% |
| CornerCap | 58.25 | 0.43 | 0.73% |
| Saba | 58.07 | 0.00 | 0.00% |
| Pacific Global ETF | 57.05 | 0.00 | 0.00% |
| Highland | 54.37 | -6.41 | -11.79% |
| NETL | 53.16 | 2.66 | 5.00% |
| Metaurus | 52.78 | 0.00 | 0.00% |
| Premise Capital | 51.10 | 0.00 | 0.00% |
| Natixis | 48.92 | 0.00 | 0.00% |
| Agility Shares | 48.51 | 0.00 | 0.00% |
| Hoya | 43.33 | 0.83 | 1.92% |
| AAM | 41.93 | 0.00 | 0.00% |
| URNM | 38.12 | 2.07 | 5.42% |
| Procure | 37.16 | 0.00 | 0.00% |
| Absolute | 36.84 | 0.64 | 1.72% |
| EntrepreneurShares | 36.00 | 0.00 | 0.00% |
| QRAFT | 35.95 | 0.00 | 0.00% |
| Impact Shares | 35.88 | 0.00 | -0.01% |
| Beyond | 34.14 | 0.00 | 0.00% |
| Change Finance | 31.71 | 0.00 | 0.00% |
| Reaves | 30.21 | 0.00 | 0.00% |
| Acquirers Fund | 29.94 | 6.91 | 23.08% |
| AlphaClone | 29.87 | 0.00 | 0.00% |
| MainStay | 27.53 | 0.00 | 0.00% |
| Hull | 25.29 | 0.00 | -0.01% |
| BMO | 24.54 | 0.00 | 0.00% |
| Breakwave | 23.93 | 0.00 | 0.00% |
| AlphaMark | 23.77 | 0.00 | 0.00% |
| Sterling Capital | 19.78 | 0.00 | 0.00% |
| ATAC | 19.72 | 4.93 | 25.00% |
| Rareview Funds | 18.48 | 0.00 | 0.00% |
| Affinity | 18.38 | 0.00 | 0.00% |
| Little Harbor Advisors | 18.27 | 0.00 | 0.00% |
| Esoterica | 17.69 | 0.00 | 0.00% |
| Leuthold | 12.65 | 0.00 | 0.00% |
| Counterpoint | 12.54 | 0.00 | 0.00% |
| Global Beta | 10.77 | 2.86 | 26.60% |
| AAF | 10.00 | 0.00 | 0.00% |
| Point Bridge Capital | 9.92 | 0.00 | 0.00% |
| SmartETFs | 7.77 | 0.28 | 3.62% |
| Sage | 7.38 | 0.00 | 0.00% |
| Ideanomics | 7.16 | 0.90 | 12.50% |
| Altshares | 6.40 | 0.00 | -0.02% |
| EquBot | 6.23 | 0.00 | 0.00% |
| Adasina | 6.12 | 1.53 | 25.00% |
| Armor | 5.99 | 0.00 | -0.01% |
| 4.16 | 1.22 | 29.35% | |
| USCF Advisers | 3.18 | 0.00 | 0.00% |
| ClearBridge | 3.13 | 0.00 | -0.01% |
| Leatherback | 3.09 | 0.00 | 0.00% |
| Nifty | 3.05 | 0.00 | 0.01% |
| Volshares | 2.84 | 0.00 | 0.00% |
| North Shore | 0.80 | 0.00 | -0.02% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 2,016,744.34 | 1,641.02 | 0.08% |
| Vanguard | 1,511,625.61 | -911.60 | -0.06% |
| State Street Global Advisors | 847,345.13 | 3,797.93 | 0.45% |
| Invesco | 293,456.67 | -602.13 | -0.21% |
| Charles Schwab | 196,902.16 | 54.47 | 0.03% |
| First Trust | 110,291.42 | -2,150.03 | -1.95% |
| VanEck | 54,491.80 | 44.65 | 0.08% |
| ProShares | 47,336.28 | -174.24 | -0.37% |
| JPMorgan Chase | 45,440.06 | -61.18 | -0.13% |
| WisdomTree | 38,312.13 | -6.87 | -0.02% |
| ARK | 31,292.48 | 204.46 | 0.65% |
| PIMCO | 25,754.35 | 5.90 | 0.02% |
| Fidelity | 23,485.95 | 78.22 | 0.33% |
| Goldman Sachs | 21,030.00 | 12.27 | 0.06% |
| Deutsche Bank | 20,396.09 | 7.90 | 0.04% |
| Mirae Asset | 19,971.44 | 74.22 | 0.37% |
| Direxion | 18,976.55 | -36.45 | -0.19% |
| Northern Trust | 14,478.24 | -11.87 | -0.08% |
| Franklin Templeton | 8,865.28 | 127.73 | 1.44% |
| SS&C | 7,517.85 | 1.23 | 0.02% |
| Aberdeen Standard Investments | 6,231.70 | 0.00 | 0.00% |
| CICC | 6,133.75 | 10.44 | 0.17% |
| Pacer Advisors | 5,876.35 | 125.91 | 2.14% |
| Victory Capital | 5,597.88 | 0.79 | 0.01% |
| ETFMG | 5,560.24 | 282.74 | 5.09% |
| Exchange Traded Concepts | 5,459.86 | 84.90 | 1.55% |
| US Commodity Funds | 5,012.58 | -2.59 | -0.05% |
| John Hancock | 5,005.79 | 0.00 | 0.00% |
| Innovator | 3,966.53 | -199.80 | -5.04% |
| New York Life | 3,937.80 | 52.44 | 1.33% |
| Principal | 3,906.40 | 1.77 | 0.05% |
| Janus Henderson | 3,885.89 | 12.06 | 0.31% |
| The Hartford | 3,735.45 | 0.00 | 0.00% |
| American Century Investments | 3,639.47 | 34.92 | 0.96% |
| US Global Investors | 3,163.57 | 26.16 | 0.83% |
| Amplify Investments | 2,922.24 | 14.82 | 0.51% |
| Nuveen Securities | 2,551.60 | 1.50 | 0.06% |
| Barclays Capital Inc. | 2,334.06 | 1.10 | 0.05% |
| BMO | 2,025.57 | 0.00 | 0.00% |
| Toroso Investments | 1,473.07 | 7.64 | 0.52% |
| O’Shares Investments | 1,466.31 | 47.64 | 3.25% |
| Vident | 1,355.01 | 0.00 | 0.00% |
| GraniteShares | 1,323.34 | -3.56 | -0.27% |
| Prudential | 1,305.58 | 1.25 | 0.10% |
| Columbia Management Investment Advisers, LLC | 1,144.69 | 0.00 | 0.00% |
| Davis Advisers | 1,066.65 | 2.30 | 0.22% |
| AdvisorShares | 1,009.89 | 5.23 | 0.52% |
| Aptus Capital Advisors | 967.93 | 4.64 | 0.48% |
| UBS | 938.70 | 0.00 | 0.00% |
| Defiance ETFs | 934.70 | -24.53 | -2.62% |
| Goldman Sachs Group, Inc. | 855.62 | 0.00 | 0.00% |
| Cambria | 854.25 | -4.12 | -0.48% |
| Virtus Investment Partners | 826.69 | 0.00 | 0.00% |
| Transamerica Funds | 754.30 | 0.00 | 0.00% |
| Renaissance Capital | 752.44 | 9.98 | 1.33% |
| Inspire | 682.64 | 0.00 | 0.00% |
| Credit Suisse Group AG | 659.11 | 2.92 | 0.44% |
| EMPIRICAL FINANCE LLC | 650.48 | -0.67 | -0.10% |
| Main Management | 644.64 | 0.00 | 0.00% |
| The Motley Fool | 538.30 | 0.97 | 0.18% |
| Nationwide | 492.94 | 5.51 | 1.12% |
| BNY Mellon | 445.31 | 0.00 | 0.00% |
| Merk | 424.27 | 0.00 | 0.00% |
| Tortoise | 407.87 | 0.00 | 0.00% |
| Sprott, Inc. | 393.60 | 4.98 | 1.27% |
| Timothy Plan | 385.42 | 0.00 | 0.00% |
| Al Marketing LLC | 377.92 | 0.00 | 0.00% |
| TrimTabs | 364.95 | 1.30 | 0.36% |
| WBI | 327.74 | 0.00 | 0.00% |
| Teucrium | 308.64 | 0.00 | 0.00% |
| Liquid Strategies | 291.45 | 7.17 | 2.46% |
| Howard Capital Management | 281.29 | 0.00 | 0.00% |
| Redwood Investment Management | 280.46 | 0.00 | 0.00% |
| ClearShares LLC | 274.96 | 0.00 | 0.00% |
| SRN Advisors | 271.15 | 0.82 | 0.30% |
| Roundhill Investments | 271.09 | 12.58 | 4.64% |
| Regents Park Funds | 250.62 | 1.71 | 0.68% |
| Swedish Export Credit | 224.93 | 0.24 | 0.11% |
| Distillate Capital | 205.49 | 0.00 | 0.00% |
| Strategy Shares | 202.34 | 3.80 | 1.88% |
| EntrepreneurShares, LLC | 200.39 | 0.00 | 0.00% |
| Intangible Capital | 174.13 | -0.01 | -0.01% |
| AGF | 157.90 | 0.00 | 0.00% |
| T. Rowe Price Group, Inc. | 141.86 | 0.73 | 0.52% |
| Core Alternative Capital | 140.66 | 0.00 | 0.00% |
| Donald L. Hagan LLC | 137.89 | 2.18 | 1.58% |
| Tuttle Tactical Management, LLC | 134.45 | 0.00 | 0.00% |
| OBP Capital LLC | 125.79 | 3.22 | 2.56% |
| Arrow Funds | 106.27 | 0.00 | 0.00% |
| Gadsden | 94.64 | 1.24 | 1.31% |
| Simplify Asset Management Inc. | 93.85 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 87.55 | 0.00 | 0.00% |
| Exponential ETFs | 86.53 | 1.90 | 2.20% |
| Wahed Invest LLC | 68.22 | 0.00 | 0.00% |
| Emles Advisors LLC | 66.21 | 0.00 | 0.00% |
| TrueMark Investments | 65.35 | 0.00 | 0.00% |
| Syntax Advisors | 63.25 | 0.00 | 0.00% |
| iM Global Partner | 60.04 | 0.00 | 0.00% |
| CornerCap Investment Counsel, Inc. | 58.25 | 0.43 | 0.73% |
| Pacific Life | 57.05 | 0.00 | 0.00% |
| Highland Capital Management | 54.37 | -6.41 | -11.79% |
| Metaurus Advisors | 52.78 | 0.00 | 0.00% |
| Premise Capital | 51.10 | 0.00 | 0.00% |
| Natixis | 48.92 | 0.00 | 0.00% |
| Toews Corp. | 48.51 | 0.00 | 0.00% |
| Pettee Investors | 43.33 | 0.83 | 1.92% |
| Advisors Asset Management | 41.93 | 0.00 | 0.00% |
| ProcureAM | 37.16 | 0.00 | 0.00% |
| Absolute Investment Advisers LLC | 36.84 | 0.64 | 1.72% |
| Impact Shares | 35.88 | 0.00 | -0.01% |
| Beyond Investing | 34.14 | 0.00 | 0.00% |
| Change Finance | 31.71 | 0.00 | 0.00% |
| ETF Series Solutions | 29.94 | 6.91 | 23.08% |
| AlphaMark Advisors | 23.77 | 0.00 | 0.00% |
| Truist | 19.78 | 0.00 | 0.00% |
| Neil Azous Revocable Trust | 18.48 | 0.00 | 0.00% |
| Little Harbor Advisors | 18.27 | 0.00 | 0.00% |
| Esoterica | 17.69 | 0.00 | 0.00% |
| The Leuthold Group LLC | 12.65 | 0.00 | 0.00% |
| Counterpoint Mutual Funds LLC | 12.54 | 0.00 | 0.00% |
| Global Beta Advisors | 10.77 | 2.86 | 26.60% |
| Alternative Access Funds LLC | 10.00 | 0.00 | 0.00% |
| Point Bridge Capital | 9.92 | 0.00 | 0.00% |
| Guinness Atkinson Asset Management | 7.77 | 0.28 | 3.62% |
| Sage | 7.38 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.40 | 0.00 | -0.02% |
| EquBot | 6.23 | 0.00 | 0.00% |
| Reflection Asset Management, LLC | 2.86 | 0.57 | 20.01% |
| Whitford Asset Management | 2.84 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.