(Table below reflects daily flows on February 12, 2021 and asset totals as of that date.)
ETF Brand League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Brand | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| iShares | 2,137,388.11 | -951.00 | -0.04% |
| Vanguard | 1,625,242.95 | 741.72 | 0.05% |
| SPDR | 886,034.73 | 1,437.79 | 0.16% |
| Invesco | 314,497.92 | 245.51 | 0.08% |
| Schwab | 213,648.11 | 180.27 | 0.08% |
| First Trust | 121,264.49 | 123.93 | 0.10% |
| ARK | 58,579.62 | 390.64 | 0.67% |
| VanEck | 55,670.72 | 13.02 | 0.02% |
| JPMorgan | 53,068.98 | 127.24 | 0.24% |
| ProShares | 52,757.98 | 86.04 | 0.16% |
| WisdomTree | 41,096.81 | -0.88 | 0.00% |
| Global X | 27,021.41 | 159.14 | 0.59% |
| PIMCO | 26,309.07 | 68.86 | 0.26% |
| Fidelity | 25,803.43 | 27.91 | 0.11% |
| Goldman Sachs | 23,286.89 | 8.19 | 0.04% |
| Xtrackers | 21,495.75 | 10.06 | 0.05% |
| Direxion | 21,454.30 | -199.60 | -0.93% |
| FlexShares | 15,193.69 | 21.46 | 0.14% |
| LibertyShares | 7,658.96 | 3.88 | 0.05% |
| KraneShares | 7,001.60 | 25.20 | 0.36% |
| Aberdeen | 6,864.05 | 23.08 | 0.34% |
| ETF Managers Group | 6,783.81 | -27.86 | -0.41% |
| Pacer | 6,048.24 | 0.00 | 0.00% |
| VictoryShares | 6,028.69 | -3.25 | -0.05% |
| John Hancock | 5,203.40 | 0.00 | 0.00% |
| US Commodity Funds | 4,749.98 | -17.40 | -0.37% |
| Innovator | 4,518.52 | 22.58 | 0.50% |
| Alerian | 4,460.13 | 3.47 | 0.08% |
| Amplify | 4,398.02 | -24.54 | -0.56% |
| Janus Henderson | 4,215.62 | 13.39 | 0.32% |
| Principal | 4,147.57 | 5.73 | 0.14% |
| IndexIQ | 4,122.61 | 1.70 | 0.04% |
| Invesco DB | 3,926.06 | -3.02 | -0.08% |
| Hartford | 3,874.96 | 2.07 | 0.05% |
| Nuveen | 3,351.92 | 2.17 | 0.06% |
| ALPS | 3,335.76 | 0.00 | 0.00% |
| US Global | 3,181.21 | 1.17 | 0.04% |
| Avantis | 3,113.13 | 3.13 | 0.10% |
| REX Microsectors | 2,786.80 | 24.89 | 0.89% |
| iPath | 2,453.83 | 108.14 | 4.41% |
| ROBO Global | 2,357.64 | 10.29 | 0.44% |
| AdvisorShares | 2,160.08 | 0.00 | 0.00% |
| EMQQ | 2,154.95 | -0.03 | 0.00% |
| O’Shares | 1,660.89 | 6.31 | 0.38% |
| Quadratic | 1,657.27 | 68.02 | 4.10% |
| Columbia | 1,437.62 | 5.45 | 0.38% |
| GraniteShares | 1,414.47 | 20.69 | 1.46% |
| Vident | 1,414.28 | 5.18 | 0.37% |
| PGIM | 1,348.59 | 2.49 | 0.18% |
| American Century | 1,334.98 | 0.00 | 0.00% |
| Defiance | 1,328.06 | 0.84 | 0.06% |
| Legg Mason | 1,284.42 | 0.24 | 0.02% |
| Cabana | 1,267.23 | 1.23 | 0.10% |
| Davis | 1,225.21 | 2.55 | 0.21% |
| RPAR | 1,161.66 | 5.38 | 0.46% |
| Renaissance | 1,088.04 | 0.00 | 0.00% |
| Aptus | 1,016.19 | 2.97 | 0.29% |
| Cambria | 924.17 | 6.48 | 0.70% |
| ETRACS | 778.70 | 0.00 | 0.00% |
| DeltaShares | 770.41 | 0.00 | 0.00% |
| Credit Suisse | 765.83 | 2.18 | 0.28% |
| Main Funds | 733.88 | 0.00 | 0.00% |
| Inspire | 722.05 | 0.00 | 0.00% |
| Virtus | 651.97 | 0.00 | 0.00% |
| Motley Fool | 623.99 | 0.00 | 0.00% |
| Alpha Architect | 612.88 | -1.56 | -0.25% |
| Roundhill | 583.20 | 17.83 | 3.06% |
| BNY Mellon | 580.86 | 22.31 | 3.84% |
| Nationwide | 576.16 | 5.65 | 0.98% |
| Barclays | 511.42 | 0.00 | 0.00% |
| Meridian | 488.18 | 0.03 | 0.01% |
| RiverFront | 444.21 | 0.00 | 0.00% |
| Timothy | 413.83 | 1.58 | 0.38% |
| Tortoise | 395.40 | 0.00 | 0.00% |
| FormulaFolios | 381.37 | -1.22 | -0.32% |
| TrimTabs | 377.67 | 0.00 | 0.00% |
| Teucrium | 374.37 | 6.46 | 1.73% |
| Sprott | 371.91 | 0.00 | 0.00% |
| WBI Shares | 318.67 | 0.00 | 0.00% |
| Strategy Shares | 317.41 | 3.82 | 1.20% |
| Overlay Shares | 311.96 | 1.50 | 0.48% |
| Siren | 311.92 | 0.00 | 0.00% |
| HCM | 310.64 | 0.00 | 0.00% |
| Tuttle | 307.12 | 1.59 | 0.52% |
| LeaderShares | 299.23 | 1.66 | 0.56% |
| Merlyn.AI | 292.96 | 0.00 | 0.00% |
| SoFi | 284.23 | 2.95 | 1.04% |
| ClearShares | 277.68 | 0.00 | 0.00% |
| Distillate | 276.58 | 0.00 | 0.00% |
| Anfield | 257.13 | 0.00 | 0.00% |
| InfraCap | 236.58 | 0.00 | 0.00% |
| ELEMENTS | 226.05 | 0.00 | 0.00% |
| Aware | 224.68 | 0.00 | 0.00% |
| BlueStar | 222.87 | 0.00 | 0.00% |
| Innovation Shares LLC | 220.60 | 6.84 | 3.10% |
| Blackrock | 205.72 | 0.00 | 0.00% |
| T. Rowe Price | 192.38 | 0.00 | 0.00% |
| UBS | 191.74 | 0.00 | 0.00% |
| Knowledge Leaders Capital | 182.06 | 0.01 | 0.01% |
| ERShares | 174.61 | 0.00 | 0.00% |
| Franklin | 162.39 | 0.00 | 0.00% |
| Core Alternative | 153.06 | 1.40 | 0.92% |
| Day Hagan | 151.94 | 0.00 | 0.00% |
| Simplify | 149.38 | 0.00 | 0.00% |
| Etho Capital | 144.38 | 0.00 | 0.00% |
| AGFiQ | 143.97 | 0.00 | 0.00% |
| Procure | 139.19 | 4.72 | 3.39% |
| Deutsche X-trackers | 124.93 | 0.00 | 0.00% |
| ArrowShares | 108.70 | 0.00 | 0.00% |
| Gadsden | 106.24 | 0.00 | 0.00% |
| Eve Capital | 106.07 | 0.00 | 0.00% |
| Little Harbor Advisors | 105.59 | 3.58 | 3.39% |
| TrueMark | 96.49 | 0.00 | 0.00% |
| Cboe Vest | 92.26 | 0.00 | 0.00% |
| Opus Capital Management | 85.82 | 0.00 | 0.00% |
| SP Funds | 84.78 | 0.00 | 0.00% |
| Exponential ETFs | 84.31 | 0.00 | 0.00% |
| Wahed | 83.34 | 0.00 | 0.00% |
| Allianz | 81.89 | 0.00 | 0.00% |
| URNM | 78.21 | 5.21 | 6.66% |
| Fieldstone | 77.29 | 0.00 | 0.00% |
| CornerCap | 72.16 | 0.00 | 0.00% |
| Emles | 69.22 | 0.00 | 0.00% |
| Syntax | 68.27 | 0.00 | 0.00% |
| Loncar | 67.04 | 0.00 | 0.00% |
| NETL | 66.87 | 0.00 | 0.00% |
| Saba | 62.82 | 0.00 | 0.00% |
| Hoya | 59.26 | 0.00 | 0.00% |
| Vesper | 58.05 | 0.00 | 0.00% |
| Pacific Global ETF | 57.50 | 0.00 | 0.00% |
| Metaurus | 56.58 | 0.00 | 0.00% |
| Esoterica | 54.11 | 3.00 | 5.55% |
| Natixis | 53.51 | 0.00 | 0.00% |
| iM | 52.70 | 0.00 | 0.00% |
| EntrepreneurShares | 51.71 | 0.00 | 0.00% |
| Highland | 50.15 | -0.02 | -0.04% |
| Premise Capital | 48.27 | 0.00 | 0.00% |
| Agility Shares | 46.78 | 0.00 | 0.00% |
| AAM | 43.87 | 0.00 | 0.00% |
| Change Finance | 43.85 | 0.00 | 0.00% |
| Impact Shares | 41.55 | 0.00 | 0.00% |
| Beyond | 41.17 | 0.00 | 0.00% |
| QRAFT | 40.47 | 0.00 | 0.00% |
| Absolute | 38.84 | 0.00 | 0.00% |
| Adasina | 38.60 | 0.00 | 0.00% |
| Euclid | 34.13 | 0.00 | 0.00% |
| State Street | 33.13 | 3.01 | 9.09% |
| Cabot | 33.10 | -2.41 | -7.27% |
| AlphaClone | 32.38 | 0.00 | 0.00% |
| BMO | 27.03 | 0.00 | 0.00% |
| Acquirers Fund | 26.52 | 0.00 | 0.00% |
| Breakwave | 25.52 | 0.00 | 0.00% |
| Hull | 25.50 | 0.00 | 0.02% |
| AlphaMark | 25.20 | 0.00 | 0.00% |
| ATAC | 24.47 | 0.00 | 0.00% |
| Sterling Capital | 24.10 | 0.00 | 0.00% |
| Rareview Funds | 19.92 | 0.00 | 0.00% |
| Affinity | 19.84 | 0.00 | 0.00% |
| SmartETFs | 15.36 | 1.14 | 7.44% |
| Leuthold | 13.94 | 0.00 | 0.00% |
| Changebridge Capital | 12.28 | 0.57 | 4.67% |
| Counterpoint | 12.12 | 0.00 | 0.00% |
| Ideanomics | 11.54 | 0.00 | 0.00% |
| Point Bridge Capital | 10.22 | 0.00 | 0.00% |
| AAF | 10.04 | 0.00 | 0.00% |
| EquBot | 8.59 | 0.00 | 0.00% |
| Ballast | 7.15 | 0.00 | 0.00% |
| Altshares | 6.34 | 0.00 | -0.03% |
| Armor | 6.30 | 0.00 | -0.02% |
| Blue Horizon | 5.84 | 0.00 | 0.00% |
| 2ndVote | 5.67 | 0.00 | 0.00% |
| Nifty | 5.13 | 0.00 | 0.01% |
| Leatherback | 4.26 | 0.00 | 0.00% |
| Global Beta | 3.78 | 0.00 | 0.00% |
| USCF Advisers | 3.52 | 0.00 | 0.00% |
| ClearBridge | 3.22 | 0.00 | 0.02% |
| Volshares | 2.93 | 0.00 | 0.00% |
| New Age Alpha | 2.78 | 0.00 | 0.00% |
| Gotham | 2.61 | 0.00 | 0.00% |
| Sound Income Strategies | 2.60 | 0.00 | 0.00% |
| RAM | 2.43 | 0.00 | 0.00% |
| Swan | 0.00 | 0.00 | 0.00% |
| Morgan Creek | 0.00 | 0.00 | 0.00% |
| Rayliant | 0.00 | 0.00 | 0.00% |
ETF Issuer League Table
Welcome to the ETF.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.
| Issuer | AUM ($, mm) | Net Flows ($, mm) | % of AUM |
| Blackrock | 2,137,593.83 | -951.00 | -0.04% |
| Vanguard | 1,625,242.95 | 741.72 | 0.05% |
| State Street Global Advisors | 886,067.86 | 1,440.80 | 0.16% |
| Invesco | 318,423.98 | 242.49 | 0.08% |
| Charles Schwab | 213,648.11 | 180.27 | 0.08% |
| First Trust | 121,261.31 | 123.93 | 0.10% |
| ARK | 58,579.62 | 390.64 | 0.67% |
| VanEck | 55,215.08 | 13.02 | 0.02% |
| JPMorgan Chase | 53,068.98 | 127.24 | 0.24% |
| ProShares | 52,757.98 | 86.04 | 0.16% |
| WisdomTree | 41,096.81 | -0.88 | 0.00% |
| Mirae Asset | 27,021.41 | 159.14 | 0.59% |
| PIMCO | 26,390.97 | 68.86 | 0.26% |
| Fidelity | 25,803.43 | 27.91 | 0.11% |
| Goldman Sachs | 23,286.89 | 8.19 | 0.04% |
| Deutsche Bank | 21,620.68 | 10.06 | 0.05% |
| Direxion | 21,454.30 | -199.60 | -0.93% |
| Northern Trust | 15,193.69 | 21.46 | 0.14% |
| Franklin Templeton | 9,108.98 | 4.12 | 0.05% |
| CICC | 8,642.59 | 93.22 | 1.08% |
| SS&C | 8,229.45 | 3.47 | 0.04% |
| ETFMG | 7,176.58 | -27.86 | -0.39% |
| Exchange Traded Concepts | 6,893.94 | 16.74 | 0.24% |
| Aberdeen Standard Investments | 6,864.05 | 23.08 | 0.34% |
| Victory Capital | 6,028.69 | -3.25 | -0.05% |
| Pacer Advisors | 6,007.53 | 0.00 | 0.00% |
| John Hancock | 5,203.40 | 0.00 | 0.00% |
| US Commodity Funds | 4,753.50 | -17.40 | -0.37% |
| Innovator | 4,518.52 | 22.58 | 0.50% |
| American Century Investments | 4,448.11 | 3.13 | 0.07% |
| Amplify Investments | 4,398.02 | -24.54 | -0.56% |
| Janus Henderson | 4,215.62 | 13.39 | 0.32% |
| Principal | 4,147.57 | 5.73 | 0.14% |
| New York Life | 4,122.61 | 1.70 | 0.04% |
| The Hartford | 3,874.96 | 2.07 | 0.05% |
| Nuveen Securities | 3,351.92 | 2.17 | 0.06% |
| US Global Investors | 3,181.21 | 1.17 | 0.04% |
| Barclays Capital Inc. | 3,005.96 | 108.14 | 3.60% |
| BMO | 2,813.83 | 24.89 | 0.88% |
| AdvisorShares | 2,160.08 | 0.00 | 0.00% |
| Toroso Investments | 1,859.42 | 8.33 | 0.45% |
| O’Shares Investments | 1,660.89 | 6.31 | 0.38% |
| Columbia Management Investment Advisers, LLC | 1,437.62 | 5.45 | 0.38% |
| GraniteShares | 1,414.47 | 20.69 | 1.46% |
| Vident | 1,414.28 | 5.18 | 0.37% |
| Prudential | 1,348.59 | 2.49 | 0.18% |
| Defiance ETFs | 1,328.06 | 0.84 | 0.06% |
| Davis Advisers | 1,225.21 | 2.55 | 0.21% |
| Aptus Capital Advisors | 1,102.01 | 2.97 | 0.27% |
| Renaissance Capital | 1,088.04 | 0.00 | 0.00% |
| UBS | 970.44 | 0.00 | 0.00% |
| Cambria | 924.17 | 6.48 | 0.70% |
| EMPIRICAL FINANCE LLC | 916.49 | -1.56 | -0.17% |
| Virtus Investment Partners | 888.55 | 0.00 | 0.00% |
| Transamerica Funds | 770.41 | 0.00 | 0.00% |
| Credit Suisse Group AG | 765.83 | 2.18 | 0.28% |
| Main Management | 733.88 | 0.00 | 0.00% |
| Inspire | 722.05 | 0.00 | 0.00% |
| The Motley Fool | 623.99 | 0.00 | 0.00% |
| BNY Mellon | 580.86 | 22.31 | 3.84% |
| Nationwide | 576.16 | 5.65 | 0.98% |
| Roundhill Investments | 550.22 | 17.83 | 3.24% |
| Merk | 455.65 | 0.00 | 0.00% |
| Timothy Plan | 413.83 | 1.58 | 0.38% |
| Tortoise | 395.40 | 0.00 | 0.00% |
| Al Marketing LLC | 381.37 | -1.22 | -0.32% |
| TrimTabs | 377.67 | 0.00 | 0.00% |
| Teucrium | 374.37 | 6.46 | 1.73% |
| Sprott, Inc. | 371.91 | 0.00 | 0.00% |
| WBI | 318.67 | 0.00 | 0.00% |
| Strategy Shares | 317.41 | 3.82 | 1.20% |
| Liquid Strategies | 311.96 | 1.50 | 0.48% |
| SRN Advisors | 311.92 | 0.00 | 0.00% |
| Howard Capital Management | 310.64 | 0.00 | 0.00% |
| Tuttle Tactical Management, LLC | 307.12 | 1.59 | 0.52% |
| Redwood Investment Management | 299.23 | 1.66 | 0.56% |
| ClearShares LLC | 277.68 | 0.00 | 0.00% |
| Regents Park Funds | 276.97 | 0.00 | 0.00% |
| Distillate Capital | 276.58 | 0.00 | 0.00% |
| OBP Capital LLC | 271.14 | 6.84 | 2.52% |
| EntrepreneurShares, LLC | 226.32 | 0.00 | 0.00% |
| Swedish Export Credit | 226.05 | 0.00 | 0.00% |
| T. Rowe Price Group, Inc. | 192.38 | 0.00 | 0.00% |
| Intangible Capital | 182.06 | 0.01 | 0.01% |
| Core Alternative Capital | 153.06 | 1.40 | 0.92% |
| Donald L. Hagan LLC | 151.94 | 0.00 | 0.00% |
| Simplify Asset Management Inc. | 149.38 | 0.00 | 0.00% |
| AGF | 143.97 | 0.00 | 0.00% |
| ProcureAM | 139.19 | 4.72 | 3.39% |
| Arrow Funds | 108.70 | 0.00 | 0.00% |
| Gadsden | 106.24 | 0.00 | 0.00% |
| Little Harbor Advisors | 105.59 | 3.58 | 3.39% |
| TrueMark Investments | 96.49 | 0.00 | 0.00% |
| Cboe Vest Financial LLC | 92.26 | 0.00 | 0.00% |
| Exponential ETFs | 84.31 | 0.00 | 0.00% |
| Wahed Invest LLC | 83.34 | 0.00 | 0.00% |
| CornerCap Investment Counsel, Inc. | 72.16 | 0.00 | 0.00% |
| Emles Advisors LLC | 69.22 | 0.00 | 0.00% |
| Syntax Advisors | 68.27 | 0.00 | 0.00% |
| Pettee Investors | 59.26 | 0.00 | 0.00% |
| Pacific Life | 57.50 | 0.00 | 0.00% |
| Metaurus Advisors | 56.58 | 0.00 | 0.00% |
| Esoterica | 54.11 | 3.00 | 5.55% |
| Natixis | 53.51 | 0.00 | 0.00% |
| iM Global Partner | 52.70 | 0.00 | 0.00% |
| Highland Capital Management | 50.15 | -0.02 | -0.04% |
| Premise Capital | 48.27 | 0.00 | 0.00% |
| Toews Corp. | 46.78 | 0.00 | 0.00% |
| Advisors Asset Management | 43.87 | 0.00 | 0.00% |
| Change Finance | 43.85 | 0.00 | 0.00% |
| Impact Shares | 41.55 | 0.00 | 0.00% |
| Beyond Investing | 41.17 | 0.00 | 0.00% |
| Absolute Investment Advisers LLC | 38.84 | 0.00 | 0.00% |
| ProFunds | 33.10 | -2.41 | -7.27% |
| ETF Series Solutions | 26.52 | 0.00 | 0.00% |
| AlphaMark Advisors | 25.20 | 0.00 | 0.00% |
| Truist | 24.10 | 0.00 | 0.00% |
| Neil Azous Revocable Trust | 19.92 | 0.00 | 0.00% |
| RBS Securities | 16.28 | 0.00 | 0.00% |
| Guinness Atkinson Asset Management | 15.36 | 1.14 | 7.44% |
| The Leuthold Group LLC | 13.94 | 0.00 | 0.00% |
| Changebridge Capital LLC | 12.28 | 0.57 | 4.67% |
| Counterpoint Mutual Funds LLC | 12.12 | 0.00 | 0.00% |
| Point Bridge Capital | 10.22 | 0.00 | 0.00% |
| Alternative Access Funds LLC | 10.04 | 0.00 | 0.00% |
| EquBot | 8.59 | 0.00 | 0.00% |
| Inverdale Capital Management LLC | 7.15 | 0.00 | 0.00% |
| Water Island Capital Partners LP | 6.34 | 0.00 | -0.03% |
| 2nd Vote Value Investments, Inc | 5.67 | 0.00 | 0.00% |
| Global Beta Advisors | 3.78 | 0.00 | 0.00% |
| Grace Partners of Dupage LP | 3.18 | 0.00 | 0.00% |
| Whitford Asset Management | 2.93 | 0.00 | 0.00% |
| New Age Alpha Advisors LLC | 2.78 | 0.00 | 0.00% |
| Gotham Asset Management Holdings | 2.61 | 0.00 | 0.00% |
| Reflection Asset Management, LLC | 2.43 | 0.00 | 0.00% |
| Swan Global Investments | 0.00 | 0.00 | 0.00% |
| MCCM Group LLC | 0.00 | 0.00 | 0.00% |
| Rayliant Investment Research | 0.00 | 0.00 | 0.00% |
Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.
