ETF League Tables as of November 10, 2023

The table below reflects daily flows on Nov. 10, 2023 and asset totals as of that date.

TwitterTwitterTwitter
ETF.com
|
Reviewed by: etf.com Staff
,
Edited by: etf.com Staff

(The table below reflects daily flows on November 10, 2023 and asset totals as of that date.)

ETF Brand League Table

Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.

BrandAUM ($, mm)Net Flows ($, mm)% of AUM
iShares2,347,960.951,413.140.06%
Vanguard2,126,917.701,043.720.05%
SPDR1,067,334.82-1,604.17-0.15%
Invesco404,718.70525.350.13%
Schwab289,204.3998.660.03%
JPMorgan122,135.3621.890.02%
First Trust120,964.92-27.36-0.02%
Dimensional100,602.0558.590.06%
WisdomTree68,793.66103.490.15%
ProShares60,742.98-222.03-0.37%
VanEck59,632.79169.350.28%
Global X39,448.6152.980.13%
Fidelity37,707.949.970.03%
Goldman Sachs30,024.43-18.50-0.06%
Direxion29,843.88340.551.14%
Pacer29,134.6099.350.34%
Avantis28,013.6950.270.18%
PIMCO22,493.65-102.34-0.45%
FlexShares20,407.917.400.04%
Xtrackers18,748.4637.970.20%
FT Cboe Vest18,009.7028.060.16%
Innovator16,030.5771.090.44%
Capital Group14,824.9679.270.53%
Franklin12,900.2211.110.09%
BlackRock12,369.484.160.03%
ARK12,074.51-144.27-1.19%
Janus Henderson9,757.4122.510.23%
Nuveen7,819.460.010.00%
KraneShares7,419.13-8.05-0.11%
Alerian7,303.27-2.11-0.03%
VictoryShares6,926.52-4.23-0.06%
abrdn6,794.655.620.08%
PGIM6,220.313.700.06%
REX Microsectors5,456.590.000.00%
John Hancock5,335.010.000.00%
Hartford4,469.34-10.12-0.23%
Amplify4,318.01-1.66-0.04%
Invesco DB4,289.10-11.97-0.28%
IndexIQ4,216.520.000.00%
RBB3,783.096.720.18%
BNY Mellon3,646.368.310.23%
ALPS3,498.660.920.03%
US Commodity Funds3,186.28-37.89-1.19%
Principal3,183.31-1.11-0.03%
ETF Managers Group2,949.640.000.00%
Simplify2,602.9819.260.74%
American Century2,522.56-3.43-0.14%
BondBloxx2,430.4819.560.80%
Alpha Architect2,167.471.520.07%
T. Rowe Price2,013.1634.041.69%
Sprott1,900.350.000.00%
Cambria1,897.36-1.98-0.10%
Columbia1,859.750.990.05%
Main Funds1,783.940.270.02%
Putnam1,660.800.760.05%
Aptus1,659.96-4.47-0.27%
Allianz1,658.991.240.07%
US Global1,541.93-3.17-0.21%
GraniteShares1,456.18-9.91-0.68%
ROBO Global1,361.568.890.65%
Vident1,359.890.000.00%
Distillate1,349.844.080.30%
Motley Fool1,275.29-1.97-0.15%
YieldMax1,262.946.720.53%
Inspire1,233.2410.390.84%
Harbor1,123.338.030.72%
AdvisorShares1,093.61-2.61-0.24%
iPath1,012.37-37.68-3.72%
Bridgeway1,009.963.620.36%
Virtus1,002.872.860.29%
Defiance989.67-2.61-0.26%
Quadratic975.84-0.29-0.03%
AllianceBernstein959.086.720.70%
Strategy Shares949.540.000.00%
Strive941.27-0.37-0.04%
Davis925.003.220.35%
RPAR909.640.000.00%
ETRACS886.350.000.00%
iM869.90-3.49-0.40%
Kovitz865.770.450.05%
Meridian777.261.170.15%
AXS Investments770.900.170.02%
Timothy751.710.000.00%
Horizons730.77-19.31-2.64%
TCW706.580.000.00%
Cabana689.24-2.16-0.31%
DoubleLine677.650.000.00%
Roundhill656.830.000.00%
Neos650.746.130.94%
SoFi634.432.330.37%
AAM616.293.850.62%
Day Hagan608.760.000.00%
HCM585.04-4.55-0.78%
Credit Suisse550.393.740.68%
LeaderShares548.62-13.17-2.40%
SP Funds534.711.300.24%
Tortoise511.820.000.00%
Gotham466.800.000.00%
Nationwide455.570.000.00%
ClearShares454.940.000.00%
EMQQ440.47-2.99-0.68%
InfraCap436.740.870.20%
Calvert412.110.000.00%
ActivePassive407.750.000.00%
Teucrium394.74-2.67-0.68%
Overlay Shares384.95-1.73-0.45%
Wahed360.30-1.06-0.29%
Volatility Shares345.913.781.09%
AGF335.590.000.00%
Neuberger Berman317.190.000.00%
Core Alternative310.21-7.53-2.43%
Anfield304.940.000.00%
ClearBridge303.570.000.00%
Adaptive289.77-0.92-0.32%
Barclays284.82-0.03-0.01%
FundX272.030.000.00%
Oneascent267.441.140.43%
Matthews261.73-12.64-4.83%
Mohr Funds256.84-0.45-0.18%
Bushido255.990.240.09%
Madison246.840.000.00%
FCF Advisors246.090.000.00%
Touchstone245.280.000.00%
USCF Advisers243.390.000.00%
TrueShares218.730.000.00%
RiverFront208.430.000.00%
Summit Global Investments203.970.000.00%
Monarch203.322.311.14%
Fairlead202.680.000.00%
Opus Capital Management200.030.000.00%
STF193.590.000.00%
Impact Shares191.970.770.40%
Panagram189.950.000.00%
Swan188.66-0.37-0.19%
Angel Oak184.621.820.98%
WBI Shares179.580.000.00%
Little Harbor Advisors178.63-1.98-1.11%
Burney174.720.000.00%
Renaissance174.033.141.80%
Syntax166.530.000.00%
Etho Capital163.980.000.00%
SRH161.510.000.00%
CornerCap159.750.500.31%
Sterling Capital153.910.000.00%
BrandywineGLOBAL153.240.000.00%
Beyond153.160.000.00%
Gadsden152.460.000.00%
Rayliant150.670.240.16%
Tidal ETFs147.520.540.36%
UBS146.720.000.00%
Euclidean145.310.000.00%
Agility Shares142.220.000.00%
Adasina135.900.000.00%
Saba130.200.000.00%
Donoghue Forlines124.050.000.00%
Thrivent123.950.000.00%
Humankind122.310.000.00%
Federated Hermes120.960.000.00%
Knowledge Leaders Capital117.92-0.01-0.01%
Siren117.410.000.00%
SoundWatch Capital109.290.000.00%
Rareview Funds108.100.000.00%
Ballast107.350.000.00%
Conductor Fund107.240.000.00%
AB Funds103.740.000.00%
Brookstone102.6411.1010.81%
Bahl & Gaynor102.210.000.00%
Strategas99.140.020.02%
ArrowShares91.420.000.00%
Bitwise85.950.160.18%
DB85.470.000.00%
SEI84.180.000.00%
Regents Park84.070.000.00%
ERShares81.830.000.00%
BlueStar77.600.000.00%
First Manhattan77.490.000.00%
Absolute76.730.000.00%
Altshares75.20-0.02-0.02%
Hoya74.760.000.00%
Zacks73.720.000.00%
Exponential ETFs71.220.000.00%
NETL70.110.000.00%
CrossingBridge Funds69.910.000.00%
Leuthold68.090.000.00%
Alexis66.400.000.00%
Q364.540.000.00%
ROC64.460.000.00%
Applied Finance64.272.053.19%
ACV62.140.000.00%
Eaton Vance60.850.000.00%
Astoria60.810.701.15%
Return Stacked59.212.353.97%
Leatherback59.00-0.62-1.05%
Natixis58.570.000.00%
Breakwave56.880.000.00%
Formidable53.900.000.00%
Valkyrie53.740.000.00%
MarketDesk52.590.000.00%
Logan52.05-0.89-1.71%
Sphere51.950.000.00%
Nicholas51.440.000.00%
Western Asset51.260.971.89%
American Beacon50.280.000.00%
Academy50.190.000.00%
SmartETFs49.000.000.00%
Faith Investor Services48.730.000.00%
THOR48.480.000.00%
Cambiar Funds48.010.010.03%
ZEGA47.73-2.15-4.50%
UVA47.220.000.00%
Adaptiv46.770.000.00%
Vesper42.78-23.67-55.32%
Hennessy42.510.000.00%
Parametric42.130.000.00%
FPA41.560.601.45%
Alger41.090.000.00%
Aztlan39.620.000.00%
Acquirers Fund39.190.000.00%
Goose Hollow38.410.000.00%
McElhenny Sheffield37.310.000.00%
Congress36.824.9213.35%
Procure36.410.000.00%
Tema36.150.912.52%
Trajan35.61-1.50-4.22%
Discipline Funds35.250.000.00%
Argent34.580.000.00%
Meet Kevin34.460.000.00%
Hull33.650.000.00%
GaveKal Capital30.950.000.00%
Guru30.620.000.00%
SonicShares29.820.000.00%
Gabelli29.620.000.00%
Sparkline29.440.000.00%
Merlyn.AI29.370.000.00%
Martin Currie29.330.000.00%
Convergence29.310.000.00%
Innovative Portfolios29.230.000.00%
Sound Income Strategies28.500.000.00%
Affinity27.600.000.00%
Cultivar27.480.000.00%
F/m26.990.000.00%
Acruence26.890.000.00%
QRAFT26.510.000.00%
R3ETFs26.380.000.00%
AOT26.100.000.00%
RAM25.020.000.00%
AlphaMark24.390.000.00%
Sovereign's23.370.000.00%
PMV22.560.000.02%
Corbett Road21.440.000.00%
Tactical Funds21.340.000.00%
Veridien20.450.000.00%
Robinson19.880.000.00%
Carbon Collective19.210.000.00%
Bridges18.930.000.00%
Pinnacle18.280.000.00%
Point Bridge Capital18.050.000.00%
FMQQ18.00-0.01-0.06%
Segall Bryant & Hamill17.940.000.00%
Clockwise Capital17.480.000.00%
Build17.390.000.00%
Mairs & Power17.320.000.00%
Subversive17.210.000.00%
Texas Capital16.540.000.00%
DGA15.850.000.00%
Max15.410.000.00%
WealthTrust15.220.000.00%
ATAC14.600.000.00%
Clough12.940.000.00%
Grizzle12.750.000.00%
Relative Sentiment12.190.000.00%
Capital Link12.150.00-0.01%
MUSQ11.990.00-0.03%
T-Rex11.880.615.14%
Range11.180.000.00%
Armor10.950.000.00%
Polen10.920.242.22%
Morgan Dempsey10.640.000.00%
US Benchmark Series10.580.000.00%
Ionic10.420.000.00%
Spear10.370.000.00%
The Future Fund9.940.000.00%
India9.590.00-0.03%
The BAD Investment Company9.570.000.00%
RiverNorth9.100.000.00%
CoreValues Alpha7.660.000.00%
Nifty6.950.000.03%
Democracy6.760.000.00%
REX6.630.000.00%
LAFFER|TENGLER6.460.000.00%
ETFB6.420.000.00%
Altrius6.320.000.00%
Cboe Vest6.250.000.00%
Lyrical5.860.000.00%
Counterpoint5.660.000.00%
IQ Funds5.570.000.00%
Armada ETF Advisors5.440.000.00%
MKAM5.350.000.00%
Dynamic5.200.000.00%
GGM5.120.000.00%
VegTech4.920.000.00%
ICE BofAML4.920.000.00%
Grayscale4.870.000.00%
Blue Horizon4.580.000.00%
USCF4.360.000.00%
V-Square3.860.000.00%
Kelly3.820.000.00%
Foundations3.540.00-0.01%
Reverb ETF3.440.000.00%
New Capital3.330.000.00%
Tuttle3.230.00-0.03%
Horizon3.200.00-0.03%
Kurv3.170.000.00%
KP Funds3.020.00-0.04%
Hypatia Capital2.690.000.00%
Newday2.480.000.00%
Jacob2.270.000.00%
Kingsbarn2.190.000.00%
Element funds2.100.000.00%
Validus2.030.000.00%
CRIT1.980.000.03%
Akros1.500.000.00%
Merk1.090.000.00%
ConvexityShares1.030.000.00%
iMGP0.970.000.00%
Arch Indices0.760.2533.33%
DriveWealth0.720.000.00%
KARB0.700.000.00%
Optimize0.560.000.00%
Clouty0.480.000.01%
Highland0.000.000.00%
Calamos0.000.000.00%



 

ETF Issuer League Table

Welcome to the etf.com league table. On this page, you’ll find the U.S. ETF market through different lenses: brand and issuer. What’s the difference? The brand is what the ETF says on the tin. For example, "iShares" is the brand of issuer "BlackRock’s" ETFs. Because many issuers license their ETF infrastructure to third parties, we present the data in both ways. The identification of the correct brand and legal issuer is done by our key data provider, FactSet.

IssuerAUM ($, mm)Net Flows ($, mm)% of AUM
Blackrock2,360,330.431,417.300.06%
Vanguard2,126,917.701,043.720.05%
State Street Global Advisors1,067,334.82-1,604.17-0.15%
Invesco409,007.80513.380.13%
Charles Schwab289,204.3998.660.03%
AJM Ventures LLC138,974.630.690.00%
JPMorgan Chase122,135.3621.890.02%
Dimensional Holdings100,602.0558.590.06%
WisdomTree68,793.66103.490.15%
ProShares60,742.98-222.03-0.37%
VanEck59,632.79169.350.28%
Mirae Asset Global Investments Co., Ltd.39,448.6152.980.13%
Fidelity37,707.949.970.03%
American Century Investments30,536.2546.840.15%
Goldman Sachs30,024.43-18.50-0.06%
Direxion29,843.88340.551.14%
Pacer Advisors29,134.6099.350.34%
PIMCO24,152.64-101.10-0.42%
Northern Trust20,407.917.400.04%
DWS18,833.9337.970.20%
Innovator16,030.5771.090.44%
The Capital Group Companies14,824.9679.270.53%
Franklin Templeton13,437.6212.080.09%
ARK12,074.51-144.27-1.19%
SS&C11,010.36-1.19-0.01%
Janus Henderson9,757.4122.510.23%
CICC8,394.97-8.34-0.10%
Nuveen Securities7,819.460.010.00%
Victory Capital Holdings, Inc.6,926.52-4.23-0.06%
Abrdn Plc6,794.655.620.08%
Prudential6,220.313.700.06%
BMO5,471.990.000.00%
John Hancock5,335.010.000.00%
Alpha Architect5,199.375.710.11%
Toroso Investments5,089.5111.750.23%
The Hartford4,469.34-10.12-0.23%
Amplify Investments4,318.01-1.66-0.04%
New York Life4,222.080.000.00%
Exchange Traded Concepts3,808.84-18.62-0.49%
Renaissance Health Service Corp.3,793.686.720.18%
BNY Mellon3,646.368.310.23%
US Commodity Funds3,434.04-37.89-1.10%
ETFMG3,248.100.000.00%
Principal3,183.31-1.11-0.03%
Simplify Asset Management Inc.2,602.9819.260.74%
Bondbloxx Investment Management LLC2,430.4819.560.80%
T. Rowe Price Group, Inc.2,013.1634.041.69%
Sprott, Inc.1,900.350.000.00%
Cambria1,897.36-1.98-0.10%
Columbia Management Investment Advisers, LLC1,859.750.990.05%
Main Management1,783.940.270.02%
Power Corporation of Canada1,654.500.760.05%
UBS1,583.463.740.24%
US Global Investors1,541.93-3.17-0.21%
GraniteShares1,456.18-9.91-0.68%
Virtus Investment Partners1,439.613.730.26%
Aptus Capital Advisors1,384.47-4.47-0.32%
Vident1,359.890.000.00%
Distillate Capital1,349.844.080.30%
Barclays Capital Inc.1,297.19-37.70-2.91%
The Motley Fool1,275.29-1.97-0.15%
Inspire1,233.2410.390.84%
ORIX1,123.338.030.72%
AdvisorShares1,093.61-2.61-0.24%
Equitable Holdings959.086.720.70%
Strategy Shares949.540.000.00%
Davis Advisers925.003.220.35%
Litman Gregory Capital Partners LLC869.90-3.49-0.40%
Focus Financial Partners865.770.450.05%
Defiance ETFs772.93-3.12-0.40%
SR Partners LLC770.900.170.02%
Timothy Plan751.710.000.00%
Horizon Kinetics LLC733.97-19.31-2.63%
The TCW Group, Inc.706.580.000.00%
Neos Investments LLC650.746.130.94%
Advisors Asset Management616.293.850.62%
Doubleline ETF Adviser LP615.270.000.00%
Day Hagan Asset Management608.760.000.00%
Howard Capital Management585.04-4.55-0.78%
Roundhill Investments563.820.000.00%
Redwood Investment Management548.62-13.17-2.40%
Morgan Stanley515.090.000.00%
Aptus Holdings LLC512.830.000.00%
Tortoise511.820.000.00%
Nationwide455.570.000.00%
ClearShares LLC454.940.000.00%
David Young & Sandra G. Glain Family Trust420.150.000.00%
Envestnet407.750.000.00%
Teucrium394.74-2.67-0.68%
Liquid Strategies384.95-1.73-0.45%
Sausalito Partners LLC370.150.000.00%
Wahed Invest LLC360.30-1.06-0.29%
AGF335.590.000.00%
Neuberger Berman317.190.000.00%
Core Alternative Capital310.21-7.53-2.43%
CI Financial Corp.289.980.000.00%
Cavalier16289.77-0.92-0.32%
Oneascent Holdings LLC267.441.140.43%
Volatility Shares LLC262.670.710.27%
Matthews International Capital Management261.73-12.64-4.83%
Retireful LLC256.84-0.45-0.18%
Madison Investment Holdings246.840.000.00%
Western & Southern Mutual Holding Co.245.280.000.00%
Truemark Group227.830.000.00%
Summit Global Investments, LLC203.970.000.00%
Kingsview Partners LLC203.322.311.14%
Cary Street Partners Financial LLC /VA/202.680.000.00%
Stf Management LP193.590.000.00%
Swan Global Investments188.66-0.37-0.19%
Angel Oak Capital Advisors, LLC184.621.820.98%
WBI179.580.000.00%
Little Harbor Advisors178.63-1.98-1.11%
Renaissance Capital174.033.141.80%
Syntax Advisors166.530.000.00%
Paralel Technologies LLC161.510.000.00%
CornerCap Investment Counsel, Inc.159.750.500.31%
Truist153.910.000.00%
Rayliant Investment Research150.670.240.16%
Impact Shares150.52-0.010.00%
Panagram Structured Asset Management, LLC145.660.000.00%
Toews Corp.142.220.000.00%
Thrivent Financial for Lutherans123.950.000.00%
Humankind USA LLC122.310.000.00%
Federated Hermes, Inc.120.960.000.00%
Intangible Capital117.92-0.01-0.01%
SRN Advisors117.410.000.00%
Soundwatch Capital LLC109.290.000.00%
Neil Azous Revocable Trust108.100.000.00%
Inverdale Capital Management LLC107.350.000.00%
IronHorse Holdings107.240.000.00%
AllianceBernstein Holding103.740.000.00%
AmeriLife Group LLC102.6411.1010.81%
Bahl & Gaynor, Inc.102.210.000.00%
Baird Financial Group99.140.020.02%
Arrow Funds91.420.000.00%
SEI Investments84.180.000.00%
Penserra Capital Management LLC83.243.073.69%
OBP Capital LLC82.83-1.50-1.81%
EntrepreneurShares, LLC81.830.000.00%
First Manhattan Co.77.490.000.00%
Absolute Investment Advisers LLC76.730.000.00%
Beyond Investing75.700.000.00%
Water Island Capital Partners LP75.20-0.02-0.02%
Pettee Investors74.760.000.00%
The Greenwood Trust73.720.000.00%
Exponential ETFs71.220.000.00%
Cohanzick Management69.910.000.00%
The Leuthold Group LLC68.090.000.00%
Alexis Investment Partners LLC66.400.000.00%
Q3 Asset Management Corp.64.540.000.00%
Running Oak Capital LLC64.460.000.00%
Applied Finance Group64.272.053.19%
DoubleLine Capital LP62.380.000.00%
Ridgeline Research LLC62.140.000.00%
Natixis58.570.000.00%
Formidable Asset Management53.900.000.00%
Valkyrie Funds LLC53.740.000.00%
Logan Capital Management Inc.52.05-0.89-1.71%
GeaSphere LLC51.950.000.00%
Sammons Enterprises, Inc.50.280.000.00%
Guinness Atkinson Asset Management49.000.000.00%
Thor Trading Advisors LLC48.480.000.00%
Cambriar Holdings48.010.010.03%
Client First Investment Management LLC46.770.000.00%
Eldridge Industries LLC44.300.000.00%
Hennessy Advisors42.510.000.00%
First Pacific Advisors LP41.560.601.45%
Alger Associates Inc41.090.000.00%
ETF Series Solutions39.190.000.00%
Goose Hollow Capital Management LLC38.410.000.00%
Lagan Holding Co. Trust36.824.9213.35%
ProcureAM36.410.000.00%
Hull Investments LLC33.650.000.00%
GAMCO Investors, Inc.29.620.000.00%
Convergence Investment Partners, LLC29.310.000.00%
Sheaff Brock Capital Management LLC29.230.000.00%
Faith Investor Services, LLC28.960.000.00%
Dawn Global Topco Ltd.28.770.913.16%
Cultivar Capital, Inc.27.480.000.00%
1251 Capital Group Inc.26.990.000.00%
Rcube SAS26.380.000.00%
Reflection Asset Management, LLC25.020.000.00%
AlphaMark Advisors24.390.000.00%
Tuttle Tactical Management, LLC24.230.612.52%
Sovereign's Capital Management LLC23.370.000.00%
PMV Capital Advisers LLC22.560.000.02%
Knights of Columbus19.770.000.00%
Point Bridge Capital18.050.000.00%
Clockwise Capital LLC17.480.000.00%
Build Asset Management LLC17.390.000.00%
Mairs & Power, Inc.17.320.000.00%
Texas Capital Bancshares, Inc.16.540.000.00%
Subversive Capital Advisor LLC16.380.000.00%
WealthTrust Asset Management LLC15.220.000.00%
Clough CGI12.940.000.00%
Eurazeo SA11.890.242.04%
Spear Advisors LLC10.370.000.00%
Future Fund Advisors9.940.000.00%
The BAD Investment Company9.570.000.00%
Tema Global Ltd.7.380.000.00%
Democracy Investment Management LLC6.760.000.00%
Power Financial Corp.6.310.000.00%
Cboe Vest Financial LLC6.250.000.00%
Lyrical Partners5.860.000.00%
Counterpoint Mutual Funds LLC5.660.000.00%
Dynamic Shares LLC5.200.000.00%
Grant/GrossMendelsohn LLC5.120.000.00%
VegTech LLC4.920.000.00%
Digital Currency Group, Inc.4.870.000.00%
Bitwise Asset Management, Inc.4.550.000.00%
Rex Advisers LLC3.960.000.00%
V-Square Quantitative Management LLC3.860.000.00%
Kelly Intelligence LLC3.820.000.00%
Distribution Cognizant LLC3.440.000.00%
Kurv Investment Management LLC3.170.000.00%
Hypatia Capital Advisors LLC2.690.000.00%
Jacob Asset Management2.270.000.00%
Kingsbarn Capital Management LLC2.190.000.00%
Element ETFs LLC2.100.000.00%
Merk1.090.000.00%
Convexityshares, LLC1.030.000.00%
Arch Indices Investment Advisors LLC0.760.2533.33%
Driveadvisory LLC0.720.000.00%
Tradelegs LLC0.560.000.00%
Tidal0.000.000.00%
Calamos Family Partners0.000.000.00%
Highland Capital Management0.000.000.00%



 

Disclaimer: All data as of 6 a.m. Eastern time the date the article is published. Data is believed to be accurate; however, transient market data is often subject to subsequent revision and correction by the exchanges.

etf.com is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space. Our personalized and accurate information, alongside industry-leading financial tools, are depended upon to develop winning investment and financial decisions. At etf.com, we strive to serve both the individual investor as well as the professional financial advisor to educate and grow the ETF community.