Inside ETFs: Bond Is Back & Breaking New Ground Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors. Heather Bell | Mar 02, 2018 Reviewed by: Heather Bell , Edited by: Heather Bell View Bio Follow Author Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors. (Interview recorded Jan. 22, 2018) Heather Bell | Contact: [email protected] Heather Bell is a managing editor with etf.com. Prior to joining the company, she held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and a one-time Jeopardy! champion. She resides in the Denver area with her two dogs, and enjoys hiking in the mountains and frequenting the city’s excellent bookstores. View Bio Follow Author