Inside ETFs: Bond Is Back & Breaking New Ground

Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors.  

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Reviewed by: Heather Bell
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Edited by: Heather Bell

Bruce Bond, president of Innovator ETFs and well-known industry veteran, says ETF market is mature enough to go beyond well-trodden turf and truly open up new and novel access to investors.  

(Interview recorded Jan. 22, 2018)

Heather Bell is a managing editor with etf.com. Prior to joining the company, she held editorial positions at Dow Jones Indexes and Lehman Brothers. Bell is a graduate of Dartmouth college and a one-time Jeopardy! champion. She resides in the Denver area with her two dogs, and enjoys hiking in the mountains and frequenting the city’s excellent bookstores.