5 Most Popular New ETF Launches

July 29, 2014

More than 100 new ETFs have come to market so far this year, but few stand out.

Issuers have brought to market 110 new ETFs so far this year, offering exposures that run the gamut—and few resemble what we would consider “plain vanilla” strategies. But only a handful of these new funds have gathered any traction with investors.

Among the most popular newcomers, there is no common denominator when it comes to a theme that is resonating with investors. Instead, there’s evidence of demand for minimal exposure to interest-rate risk, as well as appetite for value and momentum opportunities, and gold.

For context, roughly a third of the new ETFs that have come to market in 2014 focus on income in various forms—through bonds, dividends and master limited partnerships. In all, the ETF market today boasts 1,624 ETFs, for a total of $1.87 trillion in U.S.-listed assets.

Here we list the five most successful ETF launches to date in 2014, as measured by their asset-gathering performance.

5. Merk Gold Trust (OUNZ)

Investors have now poured nearly $53 million into the newest physical gold trust, which launched May 16.

OUNZ came to market as the first ETF to allow even the smallest retail investors the option of redeeming their shares for gold. Physical gold ETFs have been around for almost 10 years, but none has ever allowed smaller investors to take delivery of the precious metal.

Instead, the trusts—such as the SPDR Gold Trust (GLD | A-100) and the iShares Gold Trust (IAU | A-100)—allow only authorized participants to take delivery, and only by redeeming whole creation units.

In a fund like GLD, that means redeeming a minimum block of 100,000 shares worth about $12.5 million at current prices.

OUNZ earlier this month completed its first small-retail redemption in a process that, while certainly costly, clearly works. OUNZ costs 0.40 percent in expense ratio, or $40 per $10,000 invested.

4. Cambria Global Value ETF (GVAL)

GVAL has attracted $55.92 million in net inflows since it came to market in mid-March.  The fund, which sets out to invest in the most undervalued equities around the globe, carries a 0.69 percent expense ratio.

Currently, the portfolio includes value stocks from countries like Brazil, Ireland, Austria, Italy, Portugal, Spain, Israel, Greece and Russia. The strategy is designed around an index that picks the top 25 percent of countries from a list of 45 developed and emerging economies, then selects approximately 100 securities from those countries.


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