Short The Emerging Markets

November 05, 2007

ProShares continues its international product rollout with two emerging markets ETFs.

ProShares continued rolling out its expanded lineup of international funds last week, launching Short (AMEX: EUM) and UltraShort (AMEX: EEV) ETFs tied to the MSCI Emerging Markets Index on November 1. 

Those funds joined the Short MSCI EAFE (AMEX: EFZ) and the UltraShort MSCI EAFE (AMEX: EFU) ETFs, which launched on October 25, and will soon be joined by UltraShort MSCI Japan (AMEX: EWV) and UltraShort FTSE/Xinhua China 25 (AMEX: FXP) funds.

ProShares' Short family of ETFs seeks to provide the inverse (-100%) of the underlying index's daily return ETFs, while the UltraShort ETFs looks to return -200% of the benchmark's daily return.

So far, the funds haven't accumulated much in the way of assets, but that is expected to change over coming weeks. ProShares' broader lineup of domestic-equity-leverage ETFs have accumulated over $9 billion since launching 16 months ago. Given investors' huge interest in the international markets, the new funds are expected to be a hit as well. 


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