2010 ETF Fund Flows: Vanguard Leads All Firms

January 05, 2011

Vanguard tops BlackRock on fund flows for the first time ever, as ETF assets end the year above $1 trillion.

Vanguard attracted more new money to its exchange-traded funds than any other issuer in 2010, pulling in $40.5 billion in net new cash for the year. That topped second-place BlackRock by more than $10 billion, and marked the first time in recent memory that an issuer other than BlackRock led the ETF flows table.

State Street Global Advisors took third place for the year, pulling in just under $19 billion.

BlackRock and SSgA are still by far the two largest ETF providers, with $448 billion and $247 billion in assets, respectively. Vanguard, however, is gaining quickly: It now has $148 billion under management in ETFs.

Among other notables for the year were Barclays Capital, which saw $3.6 billion in inflows into its ETNs; First Trust, which more than doubled its asset base with $2.9 billion in inflows; ETF Securities, which pulled $2.4 billion in net cash into its short list of commodity ETFs; Charles Schwab, which gathered $2.1 billion into its retail-friendly, low-cost funds; and Global X, which came out of nowhere to gather more than $1 billion in assets.

 

December 2010 YTD League Tables
All data as of 12/31/10

Issuer

Net Flows ($m)

AUM ($m)

Vanguard

40,516.42

147,925.42

BlackRock

30,178.01

447,601.65

SSgA

18,973.93

246,948.73

ProShares

5,388.65

23,567.38

Van Eck

3,782.81

20,000.71

Barclays Capital

3,631.79

8,530.28

WisdomTree

3,157.67

9,891.22

First Trust

2,903.91

5,425.21

ETF Securities

2,355.69

3,521.56

Charles Schwab

2,139.14

2,721.52

Direxion

1,975.15

6,580.50

PIMCO

1,697.48

2,168.09

JPMorgan Chase

1,241.11

2,286.03

Rydex

1,218.00

7,465.43

Invesco PowerShares

1,053.10

54,022.31

Global X

1,035.97

1,294.11

ALPS

654.53

705.33

Guggenheim

545.08

3,549.40

UBS

371.82

626.86

Emerging Global Shares

359.17

426.62

ELEMENTS

239.16

1,406.64

GreenHaven

219.04

534.36

IndexIQ

185.29

302.46

RevenueShares

162.88

545.04

Credit Suisse

155.69

189.76

AdvisorShares

128.48

153.92

VelocityShares

55.06

45.66

Jefferies

41.47

135.94

Teucrium

34.89

42.96

CitiGroup

20.45

13.78

Javelin

10.88

11.96

Grail Advisors

10.57

20.53

Fidelity

9.55

148.02

U.S. One Trust

9.00

9.84

Pax World

2.48

2.76

Goldman Sachs

-

74.09

FaithShares

- 2.80

11.73

Merrill Lynch

- 972.02

4,781.88

US Commodity Funds

- 997.40

4,962.27

Vanguard owes much of its success in 2010 to a single fund: The Vanguard MSCI Emerging Markets ETF (NYSEArca: VWO) raked in more than $19 billion last year, making it by far the most popular ETF for the year. SPDR Gold (NYSEArca: GLD) was second, pulling in $5.8 billion, followed by the SPDR S&P Dividend ETF (NYSEArca: SDY) with $3.5 billion.

 

Top 10 ETFs By 2010 Fund Flows
All data as of 12/31/10

Ticker

Name

Net Flows ($m)

AUM ($m)

VWO

Vanguard Emerging Markets

19,336.63

44,360.55

GLD

SPDR Gold

5,822.93

58,049.32

SDY

SPDR S&P Dividend

3,490.56

5,031.94

PFF

iShares S&P U.S. Preferred Stock

2,831.25

6,127.39

JNK

SPDR Barclays Capital High Yield Bond

2,803.88

6,315.31

BND

Vanguard Total Bond Market

2,669.90

9,047.69

VTI

Vanguard Total Stock Market

2,603.34

18,216.32

HYG

iBoxx $ High Yield Corporate Bond

2,585.06

7,273.05

VXX

iPath S&P 500 VIX Short-Term Futures ETN

2,368.50

1,434.84

VIG

Vanguard Dividend Appreciation

2,317.28

4,606.23

 

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