etf.com CEO Mike Morelli Excited About Industry Momentum
- etf.com expands coverage, adds new awards and deepens data-driven content.
- Record ETF inflows are driven by demand for transparency and innovation.
At the 2025 etf.com Awards, etf.com CEO Mike Morelli shared his excitement about the continued momentum in the ETF industry and the evolving role of etf.com in supporting that growth. Reflecting on 2024, Morelli highlighted the record-breaking inflows into ETFs, driven by investor demand for transparency, innovation, liquidity and low costs. He noted the steady shift from mutual funds to ETFs and emphasized the growing importance of portfolio-building tools like direct indexing and model portfolios—areas where etf.com is heavily investing.
Looking ahead, Morelli explained the addition of six new award categories this year, citing the industry's rapid innovation and expansion into areas like crypto, emerging markets and commodities. He also teased what's next for etf.com, including deeper data-driven analysis, more actionable content and the continued growth of franchises like the Leaders list and the Global ETF Survey. “As the industry grows, we need to grow with it,” he said, reinforcing etf.com’s role as a leading voice in the ETF ecosystem.
2025 etf.com Awards Sponsors
Thank you to our presenting sponsor, Clear Street, and all our supporting sponsors: AdvizorPro, CRSP, Eagle Capital Management, Fundstrat Capital, Gregory FCA, Innovator, Invesco, MSCI, NEOS, S&P Global Market Intelligence, Vanguard and Vident.
For the full list of 2025 etf.com Awards winners, click here.
