Features and News

Looking Beyond ETF Names

An ETF’s name is not always a clear indicator of what’s inside.

ETF Report

Innovation Persists

It’s really just the nature of the ETF industry.


ETF Prime Podcast: ETF State Of The Union

Plus, the rise of the retail trader.

ETF Report

ProShares Broadens Its Focus

A firm once known primarily for its ‘controversial’ leveraged and inverse ETFs has expanded its horizons.

ETF Industry Perspective

ProShares: Why Invest In The Pet Care Industry?

Pet ownership is growing and the industry is thriving. This may mean investment opportunity.

Features and News

ETF.com Awards: Live Blog

Join ETF.com's live blog of the 6th annual ETF.com Awards ceremony.

ETF.com Live Chat!

Live Chat: Why Do ETNs Expire?

Dave Nadig answers readers' ETF questions in real time. Here's the transcript.

ETF Report

 ETF Launches: PAWZ

ProShares rolls out first-ever pet care ETF.

ETF Industry Perspective

ProShares: New ETF Unleashes Pet Care Market

'PAWZ' captures a potentially $200 billion industry driven by rising pet ownership and expanding offerings of products and services.