PP The Meet Kevin Pricing Power ETF

*Unless otherwise stated, data provided by FactSet.

What is PP?

PP is an actively managed portfolio of 25 to 60 innovative US companies that have more pricing power relative to their peers. The fund may use targeted ETFs as a potential macro-hedge against anticipated market risks.

PP Factset Analytics Insight

PP is the first ETF tied to YouTuber Kevin Paffrath, a.k.a. Meet Kevin. The actively managed fund invests in US companies of any size the sub-adviser perceives to be innovative and have greater pricing power than their peers. Using a proprietary methodology, the fund identifies firms involved in the development of new products or services, technological advancements, consumer engagement, physical or digital infrastructure intended for using new technologies, and disruptive approaches for business growth. These companies are assessed based on price elasticity, which is the ability to increase prices for products and services without a corresponding drop in demand. Additionally, the fund uses a bottom-up analysis to select firms with above-average growth potential. At times, the fund may invest up to 30% of its assets in targeted ETFs to provide a macroeconomic hedge against anticipated market risks such as geopolitical and extreme weather events as well as Federal Reserve monetary interest rate movements.

PERFORMANCE [as of 03/24/23] 1 MONTH 3 MONTHS YTD 1 YEAR 3 YEARS 5 YEARS 10 YEARS
PP 4.32% 26.81% 27.42% -- -- -- --
PP (NAV) 4.61% 27.29% 27.95% -- -- -- --
No Underlying Index -- -- -- -- -- -- --
MSCI USA IMI -0.86% 3.44% 3.52% -11.54% 19.51% 10.24% 11.53%
All returns over 1 year are annualized. All returns are total returns unless otherwise stated.

PP Summary Data

Tidal
Meet Kevin
11/28/22
Open-Ended Fund
0.77%
$23.25M
$833.63K
0.22%

PP Portfolio Data

$477.81B
32.96
6.03
--
N/A
17

PP Index Data

No Underlying Index
Proprietary
Proprietary
MSCI USA IMI

PP Portfolio Management

0.77%
--
--
--

PP Tax Exposures

20.00% / 39.60%
--
Qualified dividends
No

PP Fund Structure

Open-Ended Fund
No
No
-- / --
N/A
N/A
Low
Daily

PP Factset Analytics Block Liquidity

As of 03/27/23
5
4
3
2
1

This measurement shows how easy it is to trade a $1 million USD block of PP. PP is rated a N/A out of 5.

PP Tradability

38,606
$833.63K
31,136
$705.26K
0.22%
$0.05
0.09%
0.66% / -0.28%
N/A
100.00%
--
--
--
--
0
$22.48
N/A

PP Sector/Industry Breakdown


PP
Segment Benchmark
51.24%
--
25.63%
--
8.20%
--
7.09%
--
5.53%
--
2.29%
--
0.03%
--

PP Top 10 Holdings[View All]

Tesla, Inc. 25.63%
Apple Inc. 13.05%
5.05%
87.35%

PP Countries


PP
Segment Benchmark
85.68%
99.92%
4.71%
--
4.71%
--
4.62%
--
--
0.08%

PP Regions


PP
Segment Benchmark
85.68%
100.00%
4.71%
--
4.71%
--
4.62%
--

PP Economic Development


PP
Segment Benchmark
90.39%
100.00%
9.33%
0.00%

PP Performance Statistics

--
--
--
--
0.00%
MSCI USA IMI

PP Benchmark Comparison Holdings

17
2560
11
9.02%

PP Benchmark Comparison Summary


PP
Segment Benchmark
17
2560
$477.81B
$391.49B
32.96
20.56
6.03
3.75
0.35%
1.53%
High
Low

PP Benchmark Comparison Market Cap Size


PP
Segment Benchmark
76.35%
86.91%
3.63%
10.27%
4.71%
2.60%
0.00%
0.22%