About Us

The Single Source for ETF Intelligence

etf.com is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space. Our personalized and accurate information, alongside industry-leading financial tools, are depended upon to develop winning investment and financial decisions. At etf.com, we strive to serve both the individual investor as well as the professional financial advisor to educate and grow the ETF community. 

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Senior Leadership

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Chief Executive Officer
Michael Morelli
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Chief Marketing Officer
Adelina Tafuri
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Editor-in-Chief
Sean Allocca
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Vice President, Business Operations
John Eckert
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Vice President, Sales
Lauren Doyle
KrystinSheehan_bluebg
Human Resource Manager
Krystin Sheehan

Editorial

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Deputy Managing Editor
Ron Day
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Senior Analyst
Sumit Roy
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Finance Writer
Kent Thune
GabeAlpert
Data Reporter
Gabe Alpert
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Wealth Management Editor
Jeff Benjamin
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Finance Reporter
Lucy Brewster

Marketing & Sales

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Creative Director
Patrick Hamaker
JustineChun_white_bg
Director of Ad Sales Marketing
Justine Chun
JiayingShi
Social Media & Content Manager
Jiaying “Joy” Shi
JessFriedman_green_bg
Director of Acct & Project Management
Jess Friedman
BrianG
Account Executive, Digital New Business
Brian Goldstein

Operations Department

Umesh Handore
Senior Manager, Web Development
Umesh Handore
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Digital Operations Manager
Edgar Bruce
AudreyLee
SEO Specialist
Audrey Lee