About Us

The world's leading authority on exchange-traded funds, ETF.com has delivered clear, independent and authoritative news, analysis and education about ETFs online and in print since 2001. The firm's marquee properties are its website, ETF.com, and its print publication, ETF Report.

ETF.com is a fully owned, editorially independent subsidiary of Cboe Global Markets.


Drew Voros




Drew Voros is editor-in-chief for ETF.com, where he supervises its media properties including ETF.com, ETF Report and newsletters. He has more than 30 years of experience in journalism, including serving as the longtime business editor for the Oakland Tribune and sister papers of the Bay Area News Group, as well as covering public entertainment companies for Hollywood trade papers Daily Variety and Variety. Drew is a graduate of the University of Southern California.

Noel Smith


Publisher, Global Head Of Sales


Noël d'Ablemont-Smith is publisher and global head of sales for ETF.com. Her responsibilities include overseeing the continued quality and expansion of print, digital websites, exclusive sponsorships, newsletters, webinar, podcast and content licensing sales. Prior to this role, Noël was publisher and EVP of strategic sales for ETF.com, responsible for global growth on all media properties.

Prior to ETF.com, Noël was global publisher of aiCIO and VP of key accounts, PlanSponsor/Planadviser. In this role, she was responsible for global business development, leading a team of 10 global salespeople in print, digital, webcasts and events. From 1999-2009, Noël worked for Pensions & Investments, one of the top publications at Crain Communications, where she was the top sales performer, overseeing the No. 1 sales territory.

Noël has more than 20 years of sales experience and eight years in leadership experience in the B2B publishing and online media industries. She holds a B.S. from Trinity College.

Luis Guerra


Product & Operations Manager


Luis Guerra, CFA, is the product and operations manager of ETF.com. He develops new features and functionalities for the website. Luis also manages the day-to-day operations of ETF.com and maintains the ETF.com database.

In 2013, he joined ETF.com as a data analyst, where he was an integral part of the development of the ETF Analytics Platform, which was later acquired by FactSet, and that powers the ETF.com fund reports. Luis then worked as a business analyst, delineating the specifications and planning for the expansion of the tools and sections of the website. Prior to joining ETF.com, he worked at Wachovia Securities (now Wells Fargo Advisors) and Phillip Morris International.

Luis graduated with honors from Barry University with a dual degree in finance and international business. In 2017, he earned the CFA charterholder designation.

Christoph Scheuermann


Manager of Software Engineering


Christoph Scheuermann is manager of software engineering for ETF.com. He leads the software development work and executes the technology strategy and roadmap for the company.

Christoph has a proven history of leadership in software development in the financial sector. He has worked for more than 10 years as a software developer and architect in various sectors of the software industry.

Prior to joining ETF.com in 2014, he was involved in several large-scale software development projects in the financial, insurance and automotive sectors, where he worked as a software development consultant for European and U.S. clients. Christoph graduated from the Technical University of Munich 2008.

Christoph oversees the development work out of the Quito, Ecuador office, where all technology operations take place for ETF.com.