About Us

The world's leading authority on exchange-traded funds, ETF.com has delivered clear, independent and authoritative news, analysis and education about ETFs online and in print since 2001. The firm's marquee properties are its website, ETF.com, and its print publication, ETF Report.

ETF.com is a fully owned, editorially independent subsidiary of ETFS Capital Ltd.


Drew Voros




Drew Voros is editor-in-chief of ETF.com, supervising the full suite of publications, newsletters and websites, including ETF.com and ETF Report. He has nearly 30 years' experience in financial journalism, including serving in his current role since 2012, and as the longtime business editor for the Oakland Tribune and sister papers of the Bay Area News Group, and finance writer for the Hollywood trade publication Variety.

Noel Smith


Publisher, Global Head Of Sales


Noël d'Ablemont-Smith is publisher and global head of sales for ETF.com. Her responsibilities include overseeing the continued quality and expansion of print, digital websites, exclusive sponsorships, newsletters, webinar, podcast and content licensing sales. Prior to this role, Noël was publisher and EVP of strategic sales for ETF.com, responsible for global growth on all media properties.

Prior to ETF.com, Noël was global publisher of aiCIO and VP of key accounts, PlanSponsor/Planadviser. In this role, she was responsible for global business development, leading a team of 10 global salespeople in print, digital, webcasts and events. From 1999-2009, Noël worked for Pensions & Investments, one of the top publications at Crain Communications, where she was the top sales performer, overseeing the No. 1 sales territory.

Noël has more than 20 years of sales experience and eight years in leadership experience in the B2B publishing and online media industries. She holds a B.S. from Trinity College.

Luis Guerra


Product & Operations Manager


Luis Guerra, CFA, is the product and operations manager of ETF.com. He develops new features and functionalities for the website. Luis also manages the day-to-day operations of ETF.com and maintains the ETF.com database.

In 2013, he joined ETF.com as a data analyst, where he was an integral part of the development of the ETF Analytics Platform, which was later acquired by FactSet, and that powers the ETF.com fund reports. Luis then worked as a business analyst, delineating the specifications and planning for the expansion of the tools and sections of the website. Prior to joining ETF.com, he worked at Wachovia Securities (now Wells Fargo Advisors) and Phillip Morris International.

Luis graduated with honors from Barry University with a dual degree in finance and international business. In 2017, he earned the CFA charterholder designation.