These strategies are playing a bigger and bigger part in the ETF distribution challenge.

ETF issuers, advisors and home offices alike face the ETF distribution and access challenge.

Not all advisors have equal access to all ETFs, and the distribution challenge only grows as the industry grows.

The ETF rule welcomes more ETFs, but overlooks distribution.

The more new ETFs come to market, the harder it is for them to get noticed.

The global pandemic offers opportunities to do ETF sales in a new way, with some new faces.